SEO y’ahantu — Menya uko wamenyekanisha abakiriya mu gace kawe

SEO y’Ahantu ni Iki?

SEO y’ahantu ifite intego yo kuba ahagaragara mu gihe abantu bashakisha ibicuruzwa cyangwa serivisi mu gace kabo. Igihe umuntu ashakisha "dentiste muri London" cyangwa "piza hafi yanjye", Google igaragaza ibisubizo by’aho — kandi aha niho SEO y’ahantu ikurikirana niba ubucuruzi bwawe bugaragara.

Ku maduka akorera mu buryo bw'umubiri, resitora, abakora imyuga, n’ibigo bitanga serivisi, SEO y’ahantu ikunze kuba ingenzi kurusha SEO isanzwe. Ntabwo urwana n’itumanaho rwose — ahubwo urwana n’ibigo biri mu gace kawe.

Google Business Profile — Igice cyawe cy’ingenzi

Google Business Profile (cyahoze ari Google My Business) ni ishingiro ry’SEO y’ahantu. Ni ikigega kigaragara ku ruhande rw’ibisubizo by’ishakisha rikoreshwa haruguru, ririho ikarita, amasaha y’itangiriro, ibitekerezo, n’amakuru y’ukwandikira.

Tegura kandi Utonore Profaili Yawe

1. Jya kuri business.google.com uherekeze profaili yawe
2. Emeza ubucuruzi bwawe (akenshi binyuze mu ka-posta cyangwa telefoni)
3. Zuza ibyose — uko byuzuye ni ko biba byiza

Iby’ingenzi mu Mbonerahamwe

• Izina ry’ubucuruzi — Ni ngombwa ko ryandikwa uko riri mu nyandiko zemewe. Ntukongeremo amagambo y'ingenzi.
• Icyiciro — Hitamo icyiciro cy’ingenzi kigaragaza ibyo ukora. Ongeramo ibiciro bifitanye isano.
• Aho uherereye — Nibyo neza kandi bihuye n’urubuga rwawe n’izindi mbonerahamwe.
• Amasaha y’itangiriro — Igihe cyose ugomba kubikomeza gishya. Harimo ibiruhuko n’amasaha yihariye.
• Numero ya telefoni — Gukoresha numero yaho nibishoboka.
• Urubuga — Shyiramo umurongo uhuza n’urupapuro rwawe rw’imbere cyangwa urupapuro rugenewe.
• Ibisobanuro — Ukoreshwa inyuguti 750 gusobanura ubucuruzi bwawe. Andika amagambo y'ingenzi mu buryo bworoheje.

Gumana Profaili yawe ikora

Google ihabwa ibihembo profaili zikora:

• Shyiramo amakuru mashya nibura rimwe mu cyumweru (ibiciro, amakuru, ibirori)
• Ohereza amafoto mashya kenshi
• Subiza ibitekerezo byose — harimo n'ibibi
• Respond to questions in the Q&A section

Kunyura mu Izina, Aho, na Telefoni (NAP)

Google isuzuma amakuru y’ubucuruzi bwawe ku mbuga zose. Niba izina, aho uherereye, cyangwa numero ya telefoni bitandukanye ku rubuga rwawe, Google Business Profile, Facebook, Yelp, n’izindi mbonerahamwe, Google itakaza icyizere cyayo mu makuru yawe.

Urutonde rw'ibikwiye gukorwa:

• Ni izina, aho, na telefoni bihuje ku rubuga rwawe, Google Business Profile, Facebook, na LinkedIn?
• Ese inyuguti zose zanditswe kimwe ahantu hose?
• Ese numero ya telefoni irimo uburyo bumwe?

Amagambo y’Ahantu — Tekereza nka Mugenzi wawe

Ishakisha ry’ahantu rihinduka igice bibiri: iki + aho.

• "Umuhanga mu mazi Manchester"
• "Umucungamutungo Brooklyn"
• "Amasomo ya Yoga mu Burengerazuba bwa London"

Uko Wabona Amagambo y’Ahantu

1. Teza imbere serivisi zose utanga
2. Kora akawunga n’umujyi wawe, agace, ndetse n’imijyi yegereye
3. Koresha Google Autocomplete — andika serivisi yawe urebe icyo Google igusubiza
4. Reba "Ibindi bisubizo bicukumbuye" hasi ku ipaji y’ishakisha ya Google

Tegura Impapuro zawe ku Magambo y’Ahantu

• Shyiramo umujyi/ahantu mu mitwe y’inyandiko n’ ibisobanuro bya meta
• Tegura impapuro zagenewe serivisi imwe + umujyi
• Vuga ahantu hazwi, uturere, n'ahantu mu nyandiko zawe mu buryo busanzwe
• Ongeramo amakuru ahamye (Schema.org LocalBusiness)

Ibitekerezo — Ihame ryo Kwizera rihagaze

Ibitekerezo ni kimwe mu bisubizo bifite ingufu mu gupanga ahantu. Google ireba ku:

• Umubare w’ibitekerezo — byinshi ni byiza
• Ubwiza — Urutonde rurenze ni rwiza
• Ubuhehere — Ibitekerezo bishya bifite agaciro kenshi
• Ibikorwa — Ibigo bisubiza bigira amanota meza

Ibitekerezo byinshi

• Menya abakiriya bishimiye neza (nyuma ya serivisi, hamwe n'icumbi)
• Ohereza umurongo urimo SMS cyangwa email ujya ku ifishi y'ibitekerezo
• Kora ibintu bitagoye — amahirwe yo gukanda make asobanuye ibitekerezo byinshi
• Igihe cyose subiza mu buryo bw'umwuga n'ubushishozi — harimo ku bitekerezo bibi

Backlinks z’ahantu — Ububasha mu Gace kawe

Backlinks ava ku mbuga z’aho zigaragaza ko ubucuruzi bwawe bufite agaciro mu gace:

• Gushyirwa ku mbonerahamwe z'ubucuruzi zaho
• Kwiyamamaza mu birori cyangwa imiryango yaho
• Gukorana n'ibindi bigo byo mu gace ku buryo bwo guhuza
• Guhabwa umwanya mu itangazamakuru ryaho no mu mbuga z’ibitekerezo

Gukemura SEO y’ahantu

Koresha Google Search Console kugira ngo ukurikirane amagambo y’ahantu. Sushe raporo y’iperereza ku magambo arimo umujyi wawe, kandi ugenzure ingano y’ibikozwe, ibikozwe, n’imiyoborere mu gihe.

Hindura n’iki na Google Analytics kugira ngo umenye aho urujya n’uruza rwawe ruvuye mu gihugu — ese bihura n’ahantu wibandaho?

Tangira Uyu Munsi

SEO y’ahantu ni kimwe mu nzira zihuse zo kumenyekana ku bigo bikora mu buryo bw'umubiri. Tangira na Google Business Profile yawe, reba ko NAP ihura, kandi ukore buhoro buhoro wongere ibitekerezo n’ibyanditswe by’aho.

Kora isuzuma rya SEO ry'ubuntu kugira ngo umenye uko urubuga rwawe ruhagaze ubu kandi ubone inama zifatika zo gukosora.

Soma Byinshi

• Ibikoresho bya SEO ku gihugu cya Denmark
• Kora isuzuma rya SEO ry'ubuntu