Rarangi Tūmau SEO Hangarau 2026: Te Aratohu Tūturu ki tētahi Paetukutuku Tātari

Ko te SEO hangarau te pūtake i runga i te katoa i hangaia. Ka taea e koe te tuhi i ngā kōrero pai i te ao, engari ki te kore e taea e ngā miihini rapu te whāia, te tuhinga, me te whakaatu i ō whārangi i runga i te tikanga, kāore e kitea e te tangata. E pā ana tēnei rarangi ki ngā tātaritanga SEO hangarau kāore e taea e koe te tirotiro — kua whakaritea i raro i ngā kāwai me ngā paerewa pātea me te hinga.

Whakamahia tēnei i waho atu i te taputapu tātaritanga SEO kore utu a LANGR, e tirohia ana ngā mea maha i ēnei tātaritanga, ā, ka tuku rēhit rārangi whakatika.

Whāia & Tuhinga

Ka whakatau ēnei mea mēnā ka taea e ngā miihini rapu te kitea me te whakahaere i ō whārangi.

Robots.txt

• [ ] e noho ana te robots.txt i yourdomain.com/robots.txt
• [ ] Kāore e aukatia ngā whārangi nui — tirohia mēnā kāore e āhei te CSS, JS, me ngā whakaahua
• [ ] Tāpaetanga kōnae — kei roto Sitemap: https://yourdomain.com/sitemap.xml
• [ ] Kāore he whakatūpato paerewa e porehia kē ana te ihirangi (Disallow: / ka aukati i te katoa)
• [ ] Te whakaroa whāia he tika, kāore rānei (e kore e arohia e ngā whāia hou)
• [ ] Tirohia i roto i te Google Search Console — whakamahia te kaiwhakamahi robots.txt ki te whakapūmau

XML Kōnae

• [ ] E noho ana te Kōnae i yourdomain.com/sitemap.xml
• [ ] Tāpaetanga i te Google Search Console me ngā taputapu Kaiwhakahaere Bing
• [ ] Kei roto katoa ngā whārangi e hiahia ana — me noho ngā whārangi katoa e hiahia ana koe te whāia ki te kōnae
• [ ] Kāore he 404, he whakaurunga i ngā URL i te kōnae — noa atu ngā whārangi e 200 te taumata
• [ ] Te rā i whakatikahia he tika, me te whakahou i te wa e panoni ana te ihirangi
• [ ] I raro i te 50,000 URL mō ia kōnae kē (whakamahia te kōnae rārangi mō ngā paetukutuku nui)
• [ ] I raro i te 50MB kāore i te pēhi mō ia kōnae
• [ ] Kāore he whārangi noindex i te kōnae — ka tuku ēnei i ngā tohu rerekē

Tuhinga

• [ ] Kei te tuhinga ngā whārangi matua — rapua site:yourdomain.com i runga i Google
• [ ] Kāore he tohu noindex kāore e hiahiatia — tirohia ngā miihini me ngā Tōken X-Robots
• [ ] He tika ngā tohu Canonical — me noho he whakaahua ā-motu i ia whārangi
• [ ] Kāore he ihirangi tōpū — me kāore e taea te whiwhi i te ihirangi hōu i runga i ngā URL maha
• [ ] Ka whakahaerehia tika te whāia — whakamahia rel="next" me rel="prev" rānei te tauira o te utunga
• [ ] Ngā tāpara URL — whakahaerenga i GSC mēnā ka hanga i ngā whārangi tōpū

Rawa URL

• [ ] Ngā URL whakaahua, whakamārama — /products/running-shoes, kāore /p?id=12345
• [ ] Pātuhi iti — kāore he URL ngātahi (whakawhiti ngā reta nui ki te iti)
• [ ] Kāore he tohu motuhake — kaua e whai wāhi, ngā tapa, ngahau (whakamahia ngā rārangipā)
• [ ] He taurite te ngā hiko — tīpikohia mēnā ātea ngā taha e whakarārangi ana
• [ ] He toharite te tōanga — me noho ngā whārangi nui i roto i te 3 paatata ki te whārangi kāinga
• [ ] Kāore he ID mō te wā mō ngā URL — ka hanga ēnei i ngā whārangi tōpū mutunga

Tere Whārangi & Core Web Vitals

Ka pā ngā tere ki ngā rangi me te wheako kaiwhakamahi.

Core Web Vitals

• [ ] LCP (Te Rahi Rawa o te Ihirangi) he raro i te 2.5 wā — ka tere haere te ihirangi matua
• [ ] INP (Te Whakatūpato ki te Paint) he raro i te 200 milliseconds — ka tere te whārangi ki te whai wāhi
• [ ] CLS (Te Whakatūtohu Rārangi) he raro i te 0.1 — kāore e huri te hoahoa i te wa e pāngia ana
• [ ] Tirohia i runga i te pūkoro — ka whakamahi a Google i te kokonga pūkoro mō te whakatauranga

Whakapai i te Tere

• [ ] Ngā whakaahua i whakapaihia — kāore i te pēhi, te rahi tika, e whakamahi ana i ngā āhua hou (WebP, AVIF)
• [ ] Te whakarewa kāmese mo ngā whakaahua kei raro i te tuku (engari kāore mo te whakaahua LCP kei runga)
• [ ] CSS kāore e pātea me i roto i te CSS pēhi
• [ ] JavaScript kāore e pātea me te tautuhi i ngā wāhi e taea
• [ ] Te whakapūrehia te pēhi — Gzip, te Brotl i runga i te tūmau
• [ ] Te pehi pūhiko i hangaia ki ngā rarangi Kaha-Kai tiaki tika
• [ ] Ka whakamahi i te CDN mō ngā taonga heʻe
• [ ] Kāore he rauemi whakatūnaki — ka utaina tuatahi ngā rauemi matua
• [ ] Te utunga whakawaia — font-display: swap, kāore optional
• [ ] Ngā mea kōrero tuatoru i tirohia — kāore e tāpiri i te wā e pānuitia; tango mai i ngā mea kāore e hiahiatia
• [ ] Te wā whakautu i runga i te tūmau he raro i te 200ms (TTFB)

He Makanga Rauemi

• [ ] Preconnect ki ngā puna kāore e hāngai ana:
• [ ] Preload rauemi matua (ngā pūrere, ngā whakaahua kei runga):
• [ ] DNS prefetch mō ngā whenua kāore e hāngai ana:

Whakamaru

He mea nui te whakamaru me te whakawhanui i te taumata whakahaere tangata.

HTTPS

• [ ] Ka tāpirihia te tiwhikete SSL me te whaimana
• [ ] Kāore e pahū te tiwhikete — tirohia te rā pahū
• [ ] Ko ngā whārangi katoa e tuku ana i runga i te HTTPS — kāore he whārangi HTTP
• [ ] Ka whakamāori te HTTP ki te HTTPS — he 301 whakamāori, kāore he 302
• [ ] Kāore he ihirangi whakatūpato — ko ngā rauemi katoa (ngā whakaahua, ngā pūrere, ngā āhua) e utaina ana i runga i te HTTPS
• [ ] HSTS he panga: Strict-Transport-Security: max-age=31536000; includeSubDomains
• [ ] Kāore e mutu te tātaritanga tiwhikete — kāore he raru i ngā tiwhikete i waenganui

He Pánga Whakamaru

• [ ] Pūnaha-whakauru-whai — kāore e uaua te whakaēkati i ngā whakaātanga XSS
• [ ] X-Content-Type-Options: nosniff — kāore e uaua te whakaēkati i ngā momo MIME
• [ ] X-Frame-Options rātou CSP frame-ancestors — kāore e uaua te pāiteki
• [ ] Tūtohu-Whakamahi — te whakahaere i tēnei mō ngā ara
• [ ] Pūnaha-Aro pūkana — ka hopuhopu i ngā whānui pūrere browser

Whakapai i te Pūkoro

Ka whakamahi a Google i te rārangi pūkoro tuatahi — ko te paetukutuku pūkoro kāore e taea te tātaritanga.

• [ ] Hoahoa urutau — ka whakarite ki ngā rahi katoa o te mata
• [ ] Ko te tohu meta viewport i whakaritea:
• [ ] Kāore e noho ngā pānga horihori i runga i te pūkoro
• [ ] Tāngia mō ngā tepa iti 44x44 pāngarau — ka taea te pānui me ngā pātea
• [ ] Rahi mokowā iti 16px — ka taea te pānui me te kore e whakamohiotia
• [ ] Kāore he pānga horihori — kāore te pop-ups e pā te ihirangi i runga i te pūkoro
• [ ] Ko te ihirangi pūkoro e whakarite ana ki te rorohiko — ko te ihirangi kotahi i te wāhanga e rua
• [ ] Tere pūkoro — tirohia i runga i ngā hononga 4G/pūkoro
• [ ] Tirohia i runga i ngā taputapu pono — kāore i te tao i ngā taputapu kaihanga pūtirotiro

Ngā Ētita Hangarau i runga i te Whārangi

Ngā Whakarite Taitara

• [ ] Kua rongonui te taitara ao me ngā ihirangi — kāore e heke
• [ ] I raro i te 60 ngā kāhua — ka peia te nui o ngā taitara
• [ ] Kei roto te kupu matua — āta whāiti i te timatanga
• [ ] Ko te ingoa kāinga i runga — i te mutunga
• [ ] Kāore he tākaanga kupu — ka pānui i ngā aronga

Ngā Whakaaturanga Meta

• [ ] Kua whakapūngia te whārangi e hua kē — kāore e heke
• [ ] 150-160 ngā kāhua — te rahi pai rawa mō te whakaaturanga
• [ ] Kei roto te kupu matua — i whakawhāiti
• [ ] Kei roto te tono ki te mahi — e whakaoho ana i ngā pātea
• [ ] Ka rārangihia ngā ihirangi i runga i te whārangi — kāore e tūkinotia

Ngā Pānga

• [ ] Kei te Pānga kotahi H1 i ia whārangi — he tohu e pā ana ki ngā ihirangi
• [ ] He rārangi pātea — H1 > H2 > H3 (kāore e hiahiatia ngā taumata)
• [ ] Ngā kupu i ngā pānga — kāore nga whakahāwe, kāore i te hiahiatia
• [ ] Whakamārama — ka pāinga te whakaaro i te wa e pānui ana

Ngā Whakaahua

• [ ] He kuhu kōrero kei runga i ngā whakaahua katoa — he whakamārama, kei roto ngā kupu i te wā e pānui ana
• [ ] I tāpiri te teitei me te rahi — e pāngia ana ia wā i pā te CLS
• [ ] Ko ngā ingoa whakaahua — red-running-shoes.webp, kāore IMG_4521.jpg
• [ ] Ngā whakaahua e urutau — whakamahia srcset mō ngā rahi mata rerekē
• [ ] SVG whakaritea mō ngā tohu me ngā logo — ka taea te whānui, heitiiti te tepe

Rārangi Raukaha

Ka taea e ngā raraunga rārangi te awhina i ngā whakaritenga mihi me te awhina i ngā miihini rapu ki te mōhio i tō ihirangi.

• [ ] Te aukati whakahaere i runga i te whārangi kāinga — te ingoa kamupene, te tohu, ngā pārongo whakapā
• [ ] Te Whakaūrunga pūnaha ki te SearchAction — e taea ai te rārangi o te kutukutu
• [ ] Te rārangi Pātea — e whakaatu ana i te huarahi whakahaere i ngā hua rapu
• [ ] Te rārangi tuhinga i ngā whārangi pānui — kaituhi, rā, kaiwhakahaere
• [ ] Te rārangi FAQ i ngā whārangi FAQ — e hanga ana i ngā hua whakaroa
• [ ] Te rārangi hua i ngā whārangi hua — te utu, te wātea, ngā arotakenga
• [ ] Te rārangi Pātea ki ngā mōhiohio e pā ana — te wāhi, ngā haora, te waea
• [ ] Whakawāhia ki te Tahi Pāhanga Hua a Google — kāore he hapa
• [ ] Tirohia me te Validator Schema.org — me kōrero tika ki ngā rangi e hiahiatia ana

SEO I ngā Whenua

Ki te tuku ngā reo e maha, e pā ana ki ngā tikanga:

• [ ] Ngā whakataka hreflang i ngā whārangi katoa — e whiwhi ana ki te reo me te rohe
• [ ] x-default hreflang — e whakaatu ana i te putanga taketake
• [ ] Hreflang e hiahiatia ana — ki te whārangi A ka whakaatu ki te whārangi B, me whakaatu te whārangi B ki te whārangi A
• [ ] Hreflang i te rārangi (he kōwhiringa ki ngā tohu HTML)
• [ ] Ngā URL e hāngai ana ki te reo — /en/about me /de/about, kāore i te whakahohea kē
• [ ] Ko te ihirangi kua whakatau i tetahi — kāore oku whārangi kei te reo rerekē
• [ ] Te moni me ngā whakaatu i hāngai ana

Whakaatu

• [ ] 301 mō ngā whakaaturanga mau — kāore he 302, he 307
• [ ] Kāore he whakaoloģia — me tua ana ki C, kāore i te A→B→C
• [ ] Kāore he lupe whakaatu — A→B→A e tākaro ana i ngā tohungā
• [ ] www/tāuri ngā tikanga — ka tuku rēhit ki te tetahi (301)
• [ ] HTTP→HTTPS whakaaturanga i whakaritea
• [ ] Ka whakawhiti ngā URL tawhito ki ngā rēhit hou whai muri i ngā whakamahi paetukutuku

Tūmau & Hanganga

• [ ] Te noho tonu a te tūmau he teitei ake i te 99.9% — ka pāngia te wā kāore e taea te tūwhera
• [ ] Te whārangi 404 tuku — he awhina, kāore e pūrongotia; kei roto ngā kōwhiringa me te rapu
• [ ] Ngā taxa HTTP tika — 404 mō ngā whārangi kāore e pānā, kāore e ngā whakatutukitanga 404 (200 tēnei ihirangi)
• [ ] Kāore e āhei ki ngā hapa tūmau (5xx) — tirohia ngā rārangi tūmau i te wā e pāngia ana
• [ ] gzip/Brotli whakapūrua e wātea ana i te tūmau
• [ ] HTTP/2, HTTP/3 kei te wātea — he tere ake tena i te HTTP/1.1
• [ ] Te wāhi tūmau he pēnei ana ki te hunga e pā ana

Tirotiro & Tiaki

• [ ] Google Search Console he tūponotanga me te tirotiro
• [ ] Google Analytics kua tāpiritia (me te whakahaere tika i ngā whakaaetanga)
• ] Ngā tātaritanga SEO ia wā — mēnā mo te marama ki te iti me te [ taputapu tātaritanga kore utu a LANGR
• [ ] Te hikakika i te wā — whiwhi i ngā pānui i te wā e pāngia ana
• [ ] Ngā whakawhitinga poke — ka whakahaerehia ia marama
• [ ] Te tirotiro whakaaroā — tirohia ngā ia, kāore e pāngia ana
• [ ] Ripoata i te teitei — ka ārai i ngā raru hou ia wiki

Me pēhea te whakamahi i tēnei rarangi

Mō tētahi Paetukutuku Hou

Tēnā whakawātea ia mea i mua i te pūwhakatū. He uaua ake te tango ka tāpiri te paetukutuku ki te iranga me te tomo.

Mō tētahi Paetukutuku Kua Kua

1. Whakahaerehia he tātaritanga SEO kore utu ki te whiwhi i ō tohu taketake
2. Tūhonohia tēnei rarangi i raro i ngā kāwai
3. Tūtohutia ngā mea i tohu mai i to tātaritanga ko te mea nui
4. Rongoāhia ia marama hei tirotiro i ngā whakapainga

Kōtahi Rōra

Ki te kore e taea e koe te mahi i te katoa i te wā kotahi, ka tūtohu i kēlā rōra:

1. HTTPS me te whakamaru — kāhore hiahiatia
2. Whāia me te tuhinga — ki te kore e taea e Google te kitea i ō whārangi, kāore e pāngia te toenga
3. Whakapai Pūhiko — ko te whārangi pūkoro e pā ana ki te tautuhi
4. Tere Whārangi — ka pāngia ngā tūtohu me te wheako kaiwhakamahi
5. Ngā Whakahaere i runga — ko te taitara me ngā pūtea he painga tonu
6. Ngā Rārangi Raukaha — e hiahiatia ana te rārangi whakataurangā
7. SEO I ngā Whenua — ki te whakapā atu
8. Whakapai Haumoni — ngā rāranga, te whakakāinga tūmau, te tirotiro

Whakatakoto

Kaore he āhuatanga pai o te SEO hangarau, engari ko te mea hei wehe i ngā paetukutuku e tīari ana i ngā paetukutuku kāore e tīari. Ko ia mea i runga i tēnei rarangi he tohu ka haere mai i tāu whānuitanga me te whakapai.

Kāore e hiahiatia e koe te tango i ngā mea katoa i te ra kotahi. Tiakina ngā mea nui, whakatū ō tohu ki te tātaritanga kore utu, me mahi i runga i te rārangi matua. Tiakina ngā tirohanga ia marama hei hāpai i ngā raru hou i mua i te pāngia i ngā tohu.

Ka taea anake e tō ihirangi te awhina i ngā āhuatanga ko te pēhia e te pūtake toi. Tūtohuai e koe te pūtake, ka tere ngā mea e hiahiatia ana.

Tirohia ō profile SEO i runga i LANGR mō ngā rongoā tonu e pā ana ki te whakapai i te te tūmau.

Pānui Anō

• Tirohia ngā tāka a OG mō te kore utu