Aratohu SEO Tūātea 1: SEO Hangarau

Ko tēnei te Tūātea 1 o te Aratohu SEO e 13 ngā Tūātea. Ko SEO hangarau te pātea — mēnā kāore, kāore he nui o ngā ihirangi, he hōtuhi hoki ka āwhina.

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Ko te SEO hangarau e kākapa ana i ngā mea katoa e pā ana ki te kame o te miihini rapu me tō tūmau. Mēnā kāore e taea e tō paetukutuku te kitea, te kame, te whakarite pai, kāore e noho i roto i ngā hua rapu. Kua oti.

Ko te pāinga: he maha ngā raru SEO hangarau ka taea te whakatika i roto i te hāora teitei, ā, ina koa ka oti, ka noho ki te pai. Kāore te SEO hangarau e hiahiatia te mahi i waenganui — he utu kotahi te rēhita, ā, ka noho mō āke ā muri ake.

He aha ngā mea kei roto i te SEO Hangarau

Ko te SEO hangarau e kākapa ana i ngā wāhi 8 e tino hira ana. Mēnā he ngoikore kei tetahi wāhanga, ka raru te whakarōpū o tō paetukutuku:

1. Whakatakotoranga DNS — Ka taea e ngā miihini rapu te whakaoti i tō ingoa?
2. SSL / HTTPS — He haumaru te hono?
3. Robots.txt — Kei te hē koutou e whakaiti ana i ngā whārangi?
4. Mahere Pae XML — Ka mōhio ngā kame ki te aha hei rārangi?
5. HTTP Headers — E tuku ana tō tūmau i ngā pānui tika?
6. Tere Pae — E pēhea te tere o te uta i tō paetukutuku?
7. Kāore e kame — Ka taea e ngā bot te pānui i ngā hono o roto?
8. Raupapa Raraunga — Ka mōhio a Google ki a pānui i tō ihirangi?

1. Whakatakotoranga DNS

Ko tō whakatakotoranga DNS te mea tuatahi e pā mai ana ki te miihini rapu. He raru i konei kāore e kitea e te nuinga o ngā kaiwhakamahi, engari ka kino te raru mo SEO.

Me tirohia:

• Kei te whakaotia tō ingoa ki te wāhitau IP tika
• Ka mahi ngā www.tōingoa.com me tōingoa.com (ā, ka whakatere te kotahi ki tētahi atu)
• Kei kona ngā Taki AAAA mēnā e tautoko ana koe i te IPv6
• Ko te haere o te DNS he pai te tautuhi puta noa i ngā ratonga ingoa
• Kāore he CNAME e waiho ana hei pāwhiri ki ngā ratonga kāore e tū

Pāinga tere: Tīwhiria he 301 huri mai i tētahi whakaahua (www, kāore rānei) ki tētahi atu. Mēnā kāore he ū ki konei, ka wehea tō mana ingoa ki te hawhe.

2. SSL / HTTPS

E pērā ana te HTTPS hei tohu whakatauranga mai i te 2014. I te 2026, kāore e mōhiotia tēnei ko e kāore te mana.

Me tirohia:

• He pono te tohu SSL, kāore he pārongo kua pau
• Ko te tohu e pārongo ana i ngā subdomains katoa e whakamahia ana e koe
• Kāore he ihirangi pātea (ngā rauemi HTTP i ngā whārangi HTTPS)
• Kei te whakatakoto te HSTS (Strict-Transport-Security: max-age=31536000; includeSubDomains; preload)
• Ka huri ā-mati te HTTP ki te HTTPS (301, kāore 302)

Pāinga tere: He maha ngā kaiwhakarato e tuku ana i te kāri SSL pūore mā te Let's Encrypt. Mēnā kei runga tonu koe i te HTTP, he mea nui tēnei — kawea te 10 meneti me te hapai i te whakatū i te whakaritenga me te pono o ngā kaiwhakamahi.

3. Robots.txt

Ko tō robots.txt kōnae e mōhio ana ki ngā kame ko ngā mea ka taea e rātou te toro me ngā mea kāore e taea. Ko tētahi rārangi hē ka noho kī te katoa o tō paetukutuku.

Me tirohia:

• Kei te noho te kōnae i tōingoa.com/robots.txt
• Kāore e heke ngā whārangi nui (Disallow: / heke i ngā mea katoa)
• Ka taea e Googlebot te toro ki ngā CSS, JavaScript, me ngā whakaahua
• Kei te pānui te URL mahere pae (Sitemap: https://tōingoa.com/sitemap.xml)
• Kāore he pānui kāore e hiahiatia Crawl-delay

Pāinga tere: Tīwhiria tō robots.txt i te Google Search Console → Whakaritenga → whakamatautau robots.txt. He maha ngā paetukutuku e hiahiatia ana e rātou tana /assets/ bērā ki /static/, e ārahi ana ki te raru o te Googlebot ki te whakatika i te whārangi pai.

4. Mahere Pae XML

Ko tō mahere pae te hianga ki ngā miihini rapu. Mēnā kāore he mea e kitea, ka tino whakawhirinaki ngā kame ki te whai i ngā hono — ko te tikanga kāore e kitea ngā whārangi topa.

Me tirohia:

• Kei te noho te mahere pae i /sitemap.xml
• Kei reira ngā whārangi nui katoa
• Ka pānui kāore te URLs ki ngā URLs paerewa (te tikanga kotahi, te kāwai ingoa kotahi)
• Kei te tika ngā rā (kaua e rūruhia — ka tāpiri a Google)
• Kāore he URLs e whakahoki ana i te 404, e huri ana
• Kei te pānui te mahere pae i roto i te robots.txt
• I tukuna ki te Google Search Console

Pāinga tere: Ka tango i ngā URLs katoa mai i tō mahere pae kāore e whakahoki i te 200 te waehere kāti. Ko te whakaurunga o ngā URLs pātai e whakangoanga ana i tō tahua kame, ā, e tukuna ana te pāngia i ngā tohu kounga kino.

5. HTTP Headers

E tuku ana ngā pānui whakahoki i tō tūmau i ngā mōhiohio hira ki ngā miihini rapu. Mēnā kāore e kitea, e hē ana ngā pānui, ka tango i ngā raru whakarōpū.

Ngā pānui whakahirahira hei whakatakoto:

• Content-Security-Policy (CSP) — Ka ārai i ngā pāpāho XSS, e tuku ana i te tūmataiti
• X-Content-Type-Options: nosniff — Ka ārai i te MIME sniffing
• X-Frame-Options: SAMEORIGIN — Ka ārai i te clickjacking
• Referrer-Policy — E whakahaere ana ki te mōhiohio pānui
• Permissions-Policy — Ka kāore e taea ngā APIs pāpāho e hiahiatia ana
• Cache-Control — Ko te hoko pai e pai ake ai ngā ātea pānga

Pāinga tere: Tāpiri X-Content-Type-Options: nosniff me X-Frame-Options: SAMEORIGIN ki tō whakaritenga tūmau. E 30 hēkona ēnei pānui te tāpirihanga me te tohu i ngā raru noho haumaru.

6. Tere Pae

Ko ngā Core Web Vitals (LCP, CLS, INP) hei tohu whakatauranga kua whakau. Ko ngā whārangi ūhā kei raro i te whakarōpū me ngā reeti hiki.

Me tirohia:

• Ko te Largest Contentful Paint (LCP) kei raro i te 2.5 hēkona
• Ko te Cumulative Layout Shift (CLS) kei raro i te 0.1
• Ko te Interaction to Next Paint (INP) kei raro i te 200ms
• Ko te wā tuhinga tūmau (TTFB) kei raro i te 800ms
• Kei te tetahi tā pānga kaupapa me te whakamahi i ngā tauira hou (WebP, AVIF)
• Kāore e raru te JavaScript

Pāinga tere: Pātea ngā whakaahua. He maha ngā paetukutuku e tuku ana i ngā whakaahua 3-5x te nui atu i ngā mea e hiahiatia ana. Ko te huri ki WebP ka pātea ki te 30-50% te rahi, kāore he hinga tohu pai.

7. Kāore e kame

E kitea ana e ngā miihini rapu ngā whārangi mā te whai i ngā hono. Mēnā kāore he rārangi rārangi o roto, kāore e taea te rārangi ngā whārangi nui.

Me tirohia:

• Kāore e noho ngā whārangi oro (whārangi me ngā hono roto e mauā i ngā hokonga)
• Kāore e noho ngā whārangi kaha e hiahiatia ana 4+ pāwhiri mai i te kāinga
• Kāore e noho ngā mekameka huri (A → B → C — me noho A → C i te taha)
• Kāore he hono roto kāore e mōhio (404 te whakautu)
• Ko te whakaritenga tikanga kaiwhakamahi me te tarai hātepe
• Kei te pānui hoki ki i ngā pānui whakawhitinga mo te ihirangi hohonu

Pāinga tere: Whakatikā i ngā hono roto kāore e mōhio. Whakamahia he taputapu kame ki te whakarite — nā, ka whakahaerehia te aroha ki te pehi hei tirohia ngā hono katoa o roto i runga i te tikanga.

8. Raupapa Raraunga

Ko te raupapa raraunga (Schema.org markup) ka āwhina i a Google ki te mōhio ko ngā mea e pā ana ki tāu whārangi e pesto ana, ka whakawhanake i ngā hua pai i ngā rapunga.

Me tirohia:

• Ko te raupapa whakahaere i runga i te kāinga
• Ko te raupapa BreadcrumbList mō ngā ara for navigation
• Ko te raupapa Article/BlogPosting mō nga ihirangi pānui
• Ko te raupapa Product mō ngā whārangi hoko
• Ko te raupapa FAQ mō ngā pātai ka pātai noa
• Ko te raupapa LocalBusiness mō ngā wāhi ā-tinana
• Kāore he hapa tohu i roto i te Whakamātautau Hua Rārangi o Google

Pāinga tere: Tāpiri Raupapa ko te raupapa whakahaere ki tō kāinga ka tāpiri i tō ingoa, tohu, me ngā pūkete pāpāho. Ko tēnei te momo raupapa raraunga he mea tino pāngia, ā, ka tango i te 5 meneti ki te whakatū.

Me pēhea te Arotake i tō SEO Hangarau

Ka taea e koe te tirotiro i ngā wāhanga 8 katoa mā te whakamahi i ngā taputapu rerekē, kāore pea e whakahaerehia tētahi arotake ā-automatia e pā anō ki ā rātou. Ko te tarai whāiti e 290+ ngā tauira kaha o roto i ngā kāwai e pā ana ki te SEO.

Tūtohu i te whakaoti:

1. Whakatika i te arotake ā-automatia ki te kimihia ngā raru katoa i te wā kotahi
2. Whakaritea te whakatikatika e pā ana ki te ahua (hiri → whakatū → mōhio)
3. Whakatikā i ngā pūtake ki te pānga nui i mua (he mea he SSL, robots.txt, me te tere pae)
4. Whakamātauria te tirotiro i muri i te whakatikatika hei whakaū kua oti
5. Whakaritehia he tirotiro hei hopu i ngā raru hou tēnā kāore e hiahiatia

He aha te mea e whai ake?

Ko te SEO hangarau te Tūātea 1 nāna i noho hei pātea. I te wa e pai ana tōrs taraihe, kua rite koe mo te Tūātea 2: I Runga i te Pae / Tātai Whakakapi — e hāngai ana ki te whakapai i ngā ihirangi e whakaatu ana ngā miihini rapu i ngā hua.

Pānuihia te aratohu e 11 ngā tūātea →

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Ko tēnei aratohu te wāhanga o te raupapa 13-wahanga SEO a LANGR. Tīmatahia he arotake pūore ki te kite i te wāhi e tū ana tō paetukutuku i ngā pūtake katoa e 13.