Ukuze ubonakale Kwi-SEO Yomhlaba — Thola Abathengi Bendawo Yakho

Yini i-Local SEO?

I-Local SEO iphakamisa ukufaneleka uma abantu befuna imikhiqizo noma izinsizakalo endaweni yabo. Uma othile efuna "umdokotela wemiphimbo eLondon" noma "ipizza eduze kwami", i-Google ikhombisa imiphumela yendawo — futhi lapha i-local SEO ibekela umqondo wokuthi ibhizinisi lakho lidaleka kanjani.

Kubathengisi bendawo, izindawo zokudlela, osomabhizinisi, nezinkampani zezinsizakalo, i-local SEO ivame ukuba fontosheka kakhulu kune-SEO ejwayelekile. Awuncintisani nomhlaba wonke — uncintisana kuphela nezinkampani endaweni yakho.

I-Profayili YeGoogle Business — Isethulo Sakho Esibaluleke Kakhulu

I-Google Business Profile (eyayiyingxenye ye-Google My Business) iyisisekelo se-local SEO. Iyi bhokisi elivela ohlangothini lwesokudla kwemiphumela yokusesha elinezikhiye, amahora okwakha, ukubuyekezwa, nolwazi lokuxhumana.

Dala futhi Uhlele I-Profayili Yakho

1. Iya ku business.google.com futhi udale i-profil yakho
2. Qinisekisa ibhizinisi lakho (ngokuvamile ngeposi noma ngocingo)
3. Gcwalisa zonke izinkambu — lapho zigcwele kakhulu, khona-ke zinhle kakhulu

Izinkambu Eziyinhloko

• Igama lebhizinisi — Ngendlela efanayo nezwi elisemthethweni. Ungafaki amagama angukhiye.
• Umkhakha — Khetha umkhakha oyinhloko onembile. Faka emkhakheni wesibili ofanele.
• Ikheli — Ikhonkolo futhi ivumelane ne-website yakho nakwezinye izikhala.
• Amahora Okusebenza — Gcina ethuthukisiwe. Faka izinsuku ezikhethekile nama hora.
• Inombolo yocingo — Sebenzisa inombolo yendawo uma kungenzeka.
• Iwebhusayithi — Xhumanisa nekhasi lakho eliyinhloko noma ikhasi lokungena elihambisanayo.
• Incazelo — Izigaba eziyi-750 zokuchaza ibhizinisi lakho. Faka amagama angukhiye afanelekile ngokwemvelo.

Gcina I-Profayili Isebenza

I-Google ibuyisela izinhlelo ezisebenzayo:

• Shicilela izibuyekezo okungenani kanye ngeviki (ukunikezwa, izindaba, imicimbi)
• Layisha izithombe ezintsha njalo
• Phendula zonke izibuyekezo — kuhlanganisa nezimbi
• Phendula imibuzo engxenyeni yeQ&A

Ukuvumelana kwe-NAP — Igama, Ikheli, Ucingo

I-Google ihlola ulwazi lwakho lwebhizinisi ku-inthanethi. Uma igama lakho, ikheli, noma inombolo yocingo zihluke ku-website yakho, i-Google Business Profile, Facebook, Yelp, nezinye izikhala, i-Google ilahlekelwa ukwethembeka kwedatha yakho.

Uhlu Lokuhlola:

• Ingabe i-NAP iyafana ku-website yakho, i-Google Business Profile, Facebook, ne-LinkedIn?
• Ingabe ukuhlela kuyafana kuwo wonke?
• Ingabe inombolo yocingo ifomethi efanayo?

Amagama Angukhiye Wendawo — Cabanga Njengomthengi Wakho

Izinto ezifunwa zendawo ngokuvamile zinezingxenye ezimbili: ukuthi + kuphi.

• "Umfana wokufuna amanzi eManchester"
• "Umphakathi eBrooklyn"
• "Izifundo zeYoga eEast London"

Ungawathola Kanjani Amagama Angukhiye Wendawo

1. Cabanga ngezinsizakalo zonke ozihlinzeka
2. Hlanganisa nedolobha lakho, indawo, nemizi eseduzane
3. Sebenzisa i-Google Autocomplete — thayipha insiza yakho bese ubona okukhonzwa yi-Google
4. Bheka "Izinto ezihlobene" ngezansi kwekhasi lokusesha le-Google

Hlela Amakhasi Akho Ngamagama Angukhiye Wendawo

• Faka idolobha/indawo ezihlonzile kumathekisi wezihloko nakumafomethi enkombandlela
• Dala amakhasi akhethekile wokungena kwensiza ngayinye + ukudilizwa
• Khuluma ngezimpawu zendawo, izindawo, nezindawo ngokwemvelo ematheni akho
• Faka imininingwane ehleliwe (Schema.org LocalBusiness)

Izibuyekezo — Ubufakazi Bokuxhumana Obonisa Ukubuyekezwa

Izibuyekezo zibalulekile ezithuthukisweni zendawo. I-Google ibheka:

• Inani lezibuyekezo — Okungaphezulu kungcono
• Ikhwalithi — Ukuhleleka okuphezulu kungcono
• Ubumnene — Izibuyekezo ezintsha ziqukathe kakhulu
• Impendulo — Amabhizinisi aphendula ahlulelwa kahle

Thola Izibuyekezo Eziningi

• Buza abathengi abanelisekile ngqo (emva kweservice, ngefayela)
• Thumela i-link nge-SMS noma nge-imeyili eqondise ngqo ku-form yokubuyekezwa
• Yenza kube lula — amathuba amancane aholela ezibuyekezweni eziningi
• Phendula ngokuqondile nangokuhlonipha — kuhlanganisa nezibuyekezo ezimbi

Ama-Backlink Wendawo — Amandla Endaweni Yakho

Ama-backlink avela ezindaweni zendawo akhombisa kwi-Google ukuthi ibhizinisi lakho lihlobene endaweni:

• Thola ukuhlonzwa kumadokhumenti ezebhizinisi zendawo
• Phakamisa imicimbi noma izinhlelo zendawo
• Sebenzisana nezinye izinkampani zendawo ngayo yonke imilayezo
• Thola ukubukwa kwezesekeli zendawo nemibhalo

Measure Your Local SEO

Sebenzisa i-Google Search Console ukuhlole amagama angukhiye endaweni. Susa umbiko wokusebenza kumagama angukhiye aqukethe idolobha lakho, bese uhlola izinhlelo, amaphuzu, nesikhundla ngokuhamba kwesikhathi.

Hlanganisa ne-Google Analytics ukubona ukuthi uxhumano lwakho luvela kuphi ngendawo — uyavumelana yini nendawo ohlose ukuyifinyelela?

Qala Namuhla

I-Local SEO iyindlela esheshayo yokubonakala ezitolo zomhlaba. Qala ngeGoogle Business Profile yakho, uqinisekise ukuvumelana kwe-NAP, bese uqhubeka kube nezibuyekezo kanye nokuqukethwe kwendawo.

Phothula i-SEO audit mahala ukuze ubone isimo samanje se-site yakho uthole iziphakamiso ezinqala zokuthuthukiswa.

Funda Okuningi

• Amathuluzi e-SEO eDenmark
• Run a free SEO audit