Skip to main content
← Back to blog

UMhlahlandlela we-SEO Isinyathelo 5: UX / Umphakathi Wabasebenzisi — Indlela Abavakashi Abahlangabezana Nendawo Yakho Ethinta Izinga

·14 min read·by LANGR SEO

UMhlahlandlela we-SEO Isinyathelo 5: UX / Umphakathi Wabasebenzisi

Lokhu kuyisinyathelo sesi-5 se- UMhlahlandlela we-SEO oqingqiweyo. Umphakathi wabasebenzisi manje usuwumgomo oqondile wokulinganisa — i-Google ikala ukuthi abavakashi bahlukana kanjani nendawo yakho futhi ibonga izindawo ezihlinzeka ngama-vibe akhanya, afinyeleleka, nokujabulisayo.


Isu lok محتوى (Isinyathelo sesi-3) sichaza ukuthi yikuphi okufanele ukhiphe. Ukwakha izixhumanisi (Isinyathelo sesi-4) kufakazela umthetho wakho. Kepha uma abavakashi befika ekhasini lakho bese besuka ngokushesha ngoba liphuthumayo, lidalekile kumakhalekhukhwini, noma alifinyeleleki — lokho akubalulekile. I-Google igada lezi zimpawu futhi iyisebenzisa ukuze ilungise izinga.

Ukusukela ngo-2021, ukuthuthukiswa kwe-PAGE EXPERIENCE ye-Google kwenze i-UX yaba ngumgomo oqinisekisiwe wokulinganisa. Ngo-2024, i-INP (Interaction to Next Paint) ithathe indawo ye-FID njengenye ye-Core Web Vital. Ngo-2026, lezi zimpawu ziba namandla kakhulu njengoba i-Google igcizelela kakhulu izinkomba zokwaneliseka kwabantu.

Okukhethwa kweUX yeSEO

Ukuphucula i-UX ye-SEO kudlula ezindaweni eziyi-6:

  1. Ama-Core Web Vitals — Izinkomba ze-UX ezisemthethweni ze-Google (LCP, INP, CLS)
  2. Ukuhlela kwe-Mobile — Ukuklama okuhambisanayo, izinsuku zokuthinta, ibhodi le-viewport
  3. Ukufinyeleleka (WCAG) — Ukwenza indawo yakho ifinyeleleke kubantu bonke
  4. Amasignali Wokuhlangenwe Nakho Kwekhasi — HTTPS, akukho ama-interstitial, ukuhamba okuphephile
  5. Ama-Patterns Wokuhamba — Isakhiwo sendawo esisiza abasebenzisi kanye nezinsiza ezihluzi
  6. Ukwenza Ngaphezulu Kwe-Fold — Lokho abakubona abasebenzisi ngaphandle kokuskrola

1. Ama-Core Web Vitals (CWV)

Ama-Core Web Vitals angama-metric amathathu akhishwe nguGoogle. Angaqashelwa kwi-Chrome User Experience Report (CrUX) idatha futhi athinta ngokuqondile izinga.

Lezi zimpawu ezintathu:

UmphakathiUkuphefumulaKulungileKudinga UkuthuthukiswaKubuhlungu
LCP (Largest Contentful Paint)Isivinini sokuhambisa< 2.5s2.5s - 4.0s> 4.0s
INP (Interaction to Next Paint)Ukuziphendulela< 200ms200ms - 500ms> 500ms
CLS (Cumulative Layout Shift)Ukuzinza kokubona< 0.10.1 - 0.25> 0.25

LCP — Largest Contentful Paint

I-LCP ikala ukuthi kudlula kangakanani okuqukethwe okukhulu kwekhasi lakho kube sobala. "Okuqukethwe okukhulu" ngokuvamile kube isithombe sakho esikhulu, isihloko esikhulu, noma ibhlogo elikhulu le-above-the-fold.

Izinkinga ezivamile ze-LCP neziqediso:

InkingaUmthelelaI-Fix
Isithombe somphakathi esingavumelekile+2-5sIfomethi ye-WebP, usayizi olufanele, fetchpriority="high"
I-CSS/JS ethumelelayo+1-3sFaka i-CSS ebalulekile, vumela engabalulekile
Imphendulo ye-server ephuthumayo (TTFB)+1-4sCDN, i-server caching, ukwakhiwa kwe-edge
Izincwadi zokubhala zokuWebhu zibambezela ukuveza+0.5-2sfont-display: swap, preload amafonti abalulekile
Izinhlelo ze-third-party+1-3sVumela izinhlelo zokuhlola/izixhumanisi, shayela izikhangiso zikhona

I-LCP yokwenza priority:

<!-- 1. Preload the LCP image -->
<link rel="preload" as="image" href="/hero.webp" fetchpriority="high">

<!-- 2. Inline critical CSS (first 14KB) -->
<style>/* Above-the-fold styles only */</style>

<!-- 3. Defer non-critical CSS -->
<link rel="stylesheet" href="/full.css" media="print" onload="this.media='all'">

<!-- 4. Hero image with explicit dimensions -->
<img src="/hero.webp" width="1200" height="600"
     fetchpriority="high" decoding="async"
     alt="Descriptive alt text">

Ukuphumelela okusheshayo: Gijima i-PageSpeed Insights ekhasini lakho eliyinhloko. Bheka i-LCP elemekiwayo ebakhombisile. Uma kukhona isithombe, guqula kufomethi ye-WebP, setha ububanzi/ukuphakama obucacile, bese ufaka fetchpriority="high". Lokhu ngokwakho kuvame ukuphatha i-LCP ngama-1-2 amasekhondi.

INP — Interaction to Next Paint

I-INP ikala ukuthi ekhawulelweni kumashaneli, isikhumbuzo lokuxhumana, nokuthi ubani abalawa izinqubo zezingxenye ezikude. Ikhumbula ukuxhumana okubi kakhulu ngalesi sikhathi sokuhamba kwamakhasi kuyisebenzisa ukuba sibe iphsiko.

Izinkinga ezivamile ze-INP neziqediso:

InkingaUmthelelaI-Fix
Imisebenzi ye-JavaScript ende+200-1000msPhula zibe imisebenzi encane, sebenzisa requestIdleCallback
Abaphakathi bezenzakalo abakhulu+100-500msVuselela, throttle, sebenzisa requestAnimationFrame
Ukudlondoloza kokubhaliwe+50-300msBhala i-DOM ukufunda/writes, sebenzisa will-change
Izinhlelo ze-third-party+100-500msVumelanisa, shayela ngemuva kokuxhumana, sebenzisa ama-Web Workers
Ukukhuluma kwamafoni ngokujwayelekile+200-2000msAsync/await, izimo zokulinda, i-optimistic UI

I-INP yokuphucula izindlela:

// Kubi: Ivula ithrekhi enkulu
button.addEventListener('click', () => {
  const data = heavyComputation(); // Ivala imizuzwana engu-400
  updateDOM(data);
});

// Kulungile: Wena ujoyinisa ithrekhi enkulu
button.addEventListener('click', async () => {
  // Khombisa ukuphendula ngokushesha
  button.textContent = 'Loading...';

  // Phula umsebenzi omningi ube izingcezu
  await scheduler.yield();
  const data = heavyComputation();

  await scheduler.yield();
  updateDOM(data);
});

Ukuphumelela okusheshayo: Vula i-Chrome DevTools > Iphaneli ye-Performance. Shintsha kumashaneli akho bese ubheka "Long Tasks" (amathrekhi abomvu). Lezi zivimba ithrekhi enkulu. Umsebenzi omkhulu ongemuva jikelele uyi-script ye-third-party — vumela noma ulandele ngemuva kokuphendula okokuqala.

CLS — Cumulative Layout Shift

I-CLS ikala ukuzinza kokubona — ukuthi kukhona okwenzekayo lokhu okayiphakamisayo njengoba ihamba. Akukhathazi ukuzijabulisa ngokuzenzakalelayo abantu bangabonwa ukuvumelaniswa okubambezela okukhona.

Izinkinga ezivamile ze-CLS neziqediso:

InkingaUmthelela we-CLSI-Fix
Izithombe ezingenayo imingcele0.1-0.5Naka njalo i-width kanye ne-height
Izikhangiso ezinhle0.1-0.3Vumela isikhala nge-min-height
Amafonti e-Web ebangela ukubuyiselwa0.05-0.2font-display: optional noma izinketho ezizovumelaniswa
Ukufaka okuqukethwe okuguquguqukayo0.1-0.4Vumela isikhala, sebenzisa content-visibility
Izikhangiso zamakhukhi ziqhubeka nokubangela0.05-0.2Umklamo wezindaba (hhayi phansi)

Uhlu lokuphepha lwe-CLS:

<!-- Nakanjani chaza imingcele kumedia -->
<img src="photo.webp" width="800" height="600" alt="...">
<video width="1280" height="720"></video>
<iframe width="560" height="315"></iframe>

<!-- Vumela isikhala sokuhumusha okuqukethwe -->
<div style="min-height: 250px;">
  <!-- Isikhangiso sizolayisha lapha ngaphandle kokushintsha -->
</div>

<!-- Sebenzisa i-aspect-ratio kumedia ehambayo -->
<div style="aspect-ratio: 16/9;">
  <img src="..." style="width: 100%; height: 100%; object-fit: cover;">
</div>

Ukuphumelela okusheshayo: Faka imingcele ye-width kanye ne-height kumagumbi wonke kanye ne- kumakhasi akho angu-10 aphezulu. Le mkhuba elula izokwenza kungabi na-CLS evamile — izithombe ezilayishwayo nokugcina okuqukethwe phansi.

2. Ukuhlela kwe-Mobile

I-Google isebenzisa ukubhaliswa okukhangayo — ukuzizweleni kwakho kwe-mobile KUSIYAZI. Uma indawo yakho ishoda kumakhalekhukhwini, akukhathali ukuthi iyini inguqulo ye-desktop.

Uhlu lokuphepha lwe-mobile:

IntoIsidingoUkuhluleka okujwayelekile
I-viewport metawidth=device-width, initial-scale=1Iphuthelwe ngokuphelele
Izinsuku zokuthintaOkuncane 44x44pxIzixhumanisi ezincane, amabhontshi abhangqwe
Usayizi wofontiOkuncane 16px wombhalo12px ayifundeki kumakhalekhukhwini
Ububanzi bokuhumushaAkukho ukuskrola ngokuzenzakalelayoIzici ezinamazinga anqunywe
Izikhala zokuthinta8px okuncane phakathi kwezinsukuIzixhumanisi ezilandelanayo zixhumana
Izithombe ezihambayosrcset enobusuku obufaneleIzithombe ezikhuluma ku-desktop kumakhalekhukhwini

Izindlela zokuhlela ezihambisanayo:

/* Umqondo othinta okwakheke ku-mobile */
.container {
  padding: 16px;
  font-size: 16px;
}

/* Izinsuku zokuthinta ezithokozisayo */
.button, .link {
  min-height: 44px;
  min-width: 44px;
  padding: 12px 16px;
}

/* Ukuhlela kwezithombe ezihambisanayo */
h1 { font-size: clamp(1.5rem, 4vw, 3rem); }
p { font-size: clamp(1rem, 2vw, 1.125rem); }

/* Akukho ukuhamba okuphikisa */
img, video, iframe {
  max-width: 100%;
  height: auto;
}

Izimpawu ze-SEO ye-mobile ezihlole i-Google:

  • Umbhalo ubonakala ngenhla kokugxila
  • Izixhumanisi/amabhontshi akhulu kakhulu
  • Okuqukethwe kunokufaka ibhodi le-viewport (akukho ukuskrola kwemigqa)
  • Akukho iFlash noma izobuchwepheshe engakhiwe
  • Izinhlelo ezingaphendulwe akuzivimbi okuqukethwe
  • Ikhasi leyashintsha kumakhono we-4G/3G

Ukuphumelela okusheshayo: Vula indawo yakho kumakhalekhukhwini. Zama ukuchofoza zonke izixhumanisi namabhontshi. Uma uqhamuka ufinyelela ngephutha ngenxa yokuthi izinsuku zisondele, noma uma udinga abantu abashada ukuze ufunde umbhalo — lezi yizinto okuzifakaza kuzoholu

3. Ukufinyeleleka (WCAG)

Ukufinyeleleka akusikho kuphela — kuwumgomo we-SEO. Izinhlelo ze-Google zithanda izindawo ezitholakala kuwo wonke umuntu, kuhlanganise nabantu abanemibuthano yesikrini, ukuhamba ngaphandle kwekhibhodi, noma abanolaka lokubona. Ukuhambisana ne-WCAG (Web Content Accessibility Guidelines) kuhlobene nemigomo engcono.

Izidingo ezibalulekile zokufinyeleleka:

IntoIsidingoUmthelela we-SEO
Umbhalo ohlukanisa izithombeUmbhalo ochaza zonke izithombe ezibalulekileNgqo (i-image SEO + ukufinyeleleka)
I-Heading hierarchyH1 → H2 → H3 ngaphandle kokuphuthelwaNgqo (ukwakheka kokuqukethwe)
Ukuphikisana kombala4.5:1 wombhalo ojwayelekile, 3:1 wombhalo omkhuluOkwangaphandle (ukufinyeleleka)
Ukuhamba kwekhibhodiZonke izinto ezihambayo zingafinyelelwa nge-TabOkwangaphandle (ukufinyeleleka)
Ama-ARIA labelsAmakhefu ezinhlobo, izinkinobho ngaphandle kombhaloOkwangaphandle (uxhumano lwe-skrini)
Ukugxila kwemigqaUkugxila okubonakalayo kokuhamba kwekhibhodiOkwangaphandle (ukufinyeleleka)
Izithombe ze-FormUkufaka konke kudinga i-Okwangaphandle (ukufinyeleleka)
Umbhalo we-LinkUchaza (hhayi "chofoza lapha")Ngqo (i-anchor text SEO)

Inqubo yokuhlola ukufinyeleleka:

  1. Ukuhlola okuzenzakalelayo — Gijima i-Lighthouse, axe-core, noma i-WAVE (ithola ~30-50% yezinkinga)
  2. Ukuhlolwa kwe-Khibhodi — Hamba phezu kwendawo yonke usebenzisa kuphela i-Tab, i-Enter, i-Escape
  3. Ukuhlolwa kwe-Skrini — Sebenzisa i-VoiceOver (Mac) noma i-NVDA (Windows) kumakhasi abalulekile
  4. Ukuphikisana Kombala — Bheka umbhalo wonke nangemuva (sebenzisa ithuluzi lokuhlola ukubona ukuhamba)
  5. Ukuhlolwa kokushintsha — Phindela ku-200% — ingabe konke kusebenza?

Izixazululo ezivamile zokufinyeleleka:

<!-- Izithombe: umbhalo ochaza -->
<img src="chart.png" alt="Ibhakedi yebhodi ekhombisa ukukhula kwe-40% kwe-traffikhu etholakalayo kusukela ngoJanuwari kuya kuMashi 2026">

<!-- Izinkinobho: izikhombiso ezicacile -->
<button aria-label="Vala imenyu yokuhamba">
  <svg>...</svg> <!-- I-btn ye-icon kuphela idinga i-aria-label -->
</button>

<!-- Izifomu: izikhombululo ezihambisana -->
<label for="email">Ikheli le-imeyili</label>
<input type="email" id="email" name="email" required>

<!-- Izixhumanisi: umbhalo ochaza -->
<a href="/guide">Funda umhlahlandlela ophelele we-SEO</a>
<!-- HHL: <a href="/guide">Chofoza lapha</a> -->

<!-- Phumula ukuhamba kuyini ukuhamba kwekhibhodi -->
<a href="#main-content" class="skip-link">Phuma kokuhamba okukhulu</a>

Ukuphumelela okusheshayo: Gijima i-Lighthouse ekhasini lakho eliyinhloko enegatsha le-Accessibility. Lungisa konke okutholele "Kuphosiwe" kuqala — lezi ngokuvamile ziqukethe umbhalo olahlekile, izixhumanisi ezilahlakeleyo, kanye nokuphikisana okuphansi. Lezi zixazululo zivame ukuhamba imizuzu engama-30 futhi zikhulisa isikhumbuzo sakho nge-20+ amaphuzu.

4. Amasignali Wokuhlangenwe Nakho Kwekhasi

Ngaphezu kweCore Web Vitals, i-Google ihlola ezinye izimpawu zokuhlangenwe nakho kwekhasi ezithinta izinga.

Izici zokuhlangenwe nakho kwekhasi:

IsignaliIsidingoUkuhlola
HTTPSIsevisi yonke ye-HTTPSOkuhleliwe kokuqukethe kuyaphula
Akukho ama-interstitials aphazamisaUngavimbi okuqukethwe uma ufikaAmakhasi aphezulu anokukhomba >30% kumakhalekhukhwini
Ukuhamba okuphephileAkukho i-malware, i-phishing, okuqukethwe okuphambaIsikhumbuzo sokuhamba okuphephile se-Google
Kufanelekile kumakhalekhukhwiniIhlola ukuthi ikhuluma kanjani ngezakhiUkuhlolwa kwe-Google Mobile-Friendly
Akukho izikhangiso eziphambanaIzikhangiso azimfishi okuqukethweIzinkinobho zokulanda ezihlakazekile

Imihlahlandlela ye-interstitial (okuhambayo nokuphikisanayo):

KuhleKuphikiswa
Ukuhlola kweminyaka (okwadingekile ngokomthetho)I-popup ephethe yonke indawo
Ukugunyazwa kwezikhangiso (okwadingekile ngokomthetho)Ukubhalisela i-imeyili kuhamba kokusonta okuqukethwe kwangempela
Imiphumela ye-login yemikhawulo evulekile"Landa uhlelo lwethu" ibhizinisi lokubona okuqukethwe
Amabhande amancane adinga i-<30% yesikhalaIzinsuku ze-uphiko ngaphambi kokufinyelela okuqukethwe
Ngemuva kokuba umsebenzisi ejolile/uhlolileNgaphambi kokuba umsebenzisi abone noma yikuphi okuqukethwe

Uhlu lwe-HTTPS:

  • [ ] Isitifiketi se-SSL esivumelekile futhi asiphelile
  • [ ] Zonke amakhasi abuyisela i-HTTP → HTTPS (301)
  • [ ] Akukho okuqukethwe kokuhamba (imiya ye-HTTP kumakhasi e-HTTPS)
  • [ ] I-HSTS header ifakiwe (ne-includeSubDomains)
  • [ ] Izixhumanisi zangaphakathi zisebenzisa i-HTTPS (hhayi i-HTTP)
  • [ ] I-Sitemap isebenzisa ama-URL e-HTTPS
  • [ ] Amathagethi amangaphakathi asebenzisa i-HTTPS

Ukuphumelela okusheshayo: Bheka ukuhamba kokuhamba — vula i-DevTools Console kumakhasi akho abalulekile. Ngezinto "Zokuhamba Kwendlela" ezikhombisa ukuthi udinga ukufaka zonke izindawo zesigaba se-HTTP kumakhasi e-HTTPS. Ivuselele ama-URLs ku-HTTPS. Lokhu kuyinto eyodwa yokuhlangenwe nakho kwekhasi.

5. Ama-Patterns Wokuhamba

Ukuhamba okuhle kusiza bobabili abasebenzisi nabahloli bezinjini. Abasebenzisi bathola okudingayo ngokushesha. Abahloli be-Google baqonda inqubomgomo yendawo yakho futhi basakaze iPageRank ngokuphumelelayo.

Izimo ezijabulisayo zokuhamba:

UmoyaIzinzuzoUkusebenza
Isakhiwo esifushaneAmakhasi ngaphakathi kwe-3 clicks ezikhungweniAmakhasi amakhaya, izithombe
AmabhakedeAbasebenzisi bayazi kahle ukuthi baphuma kuphiSchema markup + isixhumanisi esibonakaliswe
Isakhiwo se-URL esihlelwe kahleIzigaba ezilindelekile/category/subcategory/page
Ukuhamba kwamakhasiAmakhasi aphakanyisiweImininingwane ebonakalayo, mayelana, ukuxhumana, i-sitemap
Ukuhamba kwangaphakathiAbasebenzisi bafa iqukethe echazweIbhokisi lokuhlola elinezincomo
Okuqukethwe okuhlobeneKulunge okungama-boomubezayoIzingxenye zomsebenzi ezihlobene nezihloko

Isakhiwo esifanele seziquntsi:

Ikhasi Lokugcina (1 click kukhulu zeziquntsa zayo)
├── /imikhiqizo/ (ikhaya lemikhakha — izixhumanisi zezimali)
│   ├── /imikhiqizo/ikakhulu-a/
│   │   ├── /imikhiqizo/ikakhulu-a/imveliso-1
│   │   └── /imikhiqizo/ikakhulu-a/imveliso-2
│   └── /imikhiqizo/ikakhulu-b/
├── /ibhulogi/ (ikhaya lomsebenzi — izixhumanisi zawo wonke amaphilisi)
│   ├── /ibhulogi/uhlobo-cluster-1/ (ikhasi lesikhumbuzo)
│   │   ├── /ibhulogi/uhlobo-sub-1a
│   │   └── /ibhulogi/uhlobo-sub-1b
│   └── /ibhulogi/uhlobo-cluster-2/
├── /amathuluzi/ (amakhasi okusebenziseka)
└── /mayelana/ (amakhasi oku trust)

Ukusebenza kwe-Breadcrumb:

<!-- I-breadcrumb ebonakalayo -->
<nav aria-label="Breadcrumb">
  <ol>
    <li><a href="/">Ikhaya</a></li>
    <li><a href="/ibhulogi/">Ibhulogi</a></li>
    <li aria-current="page">UMhlahlandlela we-SEO Isinyathelo 5</li>
  </ol>
</nav>

<!-- Isikhumbuzo se-Schema (BreadcrumbList) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Ikhaya", "item": "https://example.com/" },
    { "@type": "ListItem", "position": 2, "name": "Ibhulogi", "item": "https://example.com/blog/" },
    { "@type": "ListItem", "position": 3, "name": "UMhlahlandlela we-SEO Isinyathelo 5" }
  ]
}
</script>

Izikhalo zokuhamba ezinzima:

  • Amakhasi angaphezu kwama-4 clicks ekhasini lokugcina (ajulile kakhulu)
  • Akekho amabhakede (abantu ne-Google bayalahleka)
  • Ukuhamba okunamajava kuphela (abahloli bangakhubazeka)
  • Amakhasi angaqhutshwa (azifuni ama-link angabavimbela)
  • Amamenu amakhulu anama-link angama-200+ (athula umqulu we-per-link value)

Ukuphumelela okusheshayo: Bheka amakhasi akho abalulekile okuthola — bangaki ama-clicks ukusuka ekhasini lekhaya? Uma kukhona okungaphezu kwama-3, engeza izixhumanisi eziqondile ezivela ekhasini lakho noma ezindaweni zokwakha. Ukwenziwa okudlulekayo kubambelela nezivakashi zobabili nezokubhalela.

6. Ukwenza Ngaphezulu Kwe-Fold

Lokho abakubona abasebenzisi ngaphambi kokuskrola kubalulekile ukuze bazi ukuthi bahlali noma basuka. Okuqukethe oluthile I-above-the-fold kufanele ukwazise ngokushesha ngaphandle kokuphumula kwezemigudu yokuhola.

Izidingo ze-above-the-fold:

IntoKunganiUkuhluleka okujwayelekile
Isihloko esicacile (H1)Ikhumbuza ukuthi ibhalwe kahleIjwayelekile noma ibhalwe phansi
Isikhumbuzo sendawoKungani should bahlale?Bhakela ngaphansi kokuqagela
I-CTA EphakemeYini okufanele yenziwe next?Ifihlwe noma icaceki
Isithombe/ikhanda lokuhlangenweUkuxhumana okubonakalayoIzithombe ezisheshayo, ezibangela izinkinga ze-LCP
Izinkomba zokwethembaKungani kufanele kulindwe?Akukhali, izilinganiso, noma izisombululo

Izibonelo ze-above-the-fold:

I-Desktop (1440px viewport):
┌──────────────────────────────────────┐
│ Ibhokisi lokuhamba                  │
├──────────────────────────────────────┤
│                                      │
│  H1: Isihloko esicacile esifanela    │
│  Isikhumbuzo: Isikhumbuzo sendawo    │
│                                      │
│  [I-CTA Ephakeme Button]            │
│                                      │
│  Izinkomba zokwethemba: ama-logo, izibalo, izikhumbuzo │
│                                      │
├──────────────────────────────────────┤
│ ↓ Okuqukethwe kuqhubeka phansi      │
└──────────────────────────────────────┘

I-Mobile (375px viewport):
┌────────────────────┐
│ I-Nav (hamburger)   │
├────────────────────┤
│                    │
│ H1: Isihloko       │
│ (fushane kumakhalekhukhwini)|
│                    │
│ [I-CTA Button]     │
│ (igcwele, 44px+)    │
│                    │
│ Izikhumbuzo zokwethemba│
│                    │
├────────────────────┤
│ ↓ Skhrolola okuthile │
└────────────────────┘

Imithetho ebalulekile ye-above-the-fold:

  • I-H1 kumele ibonakale ngaphandle kokuskrola (ihambisana nemibuzo yokuhlola)
  • I-CTA kumele ibonakale ngaphandle kokuskrola (inciphisa ukuphuma)
  • Akukho ukushintsha kwemigqa okuveza ubhalwe kuso (ukudlula kwe-CLS)
  • Isithombe sesithombe kumele sisheshise (kuvame ukuba yisicombululo se-LCP)
  • Mobile: phuma uphinde ubenze kube phansi (less viewport space)

Ukuphumelela okusheshayo: Thola isithombe sokuthuthuka kwekhasi lakho kumakhalekhukhwini (125px ububanzi). Ingabe i-H1 ibonakala? Ingabe kukhona i-CTA ephakeme ibonakali? Ungakwazi ukukutshelwa ukuthi iyini indawo isebenze ngaphakathi kwemizuzu engu-2? Uma impendulo kukhona "cha," uyaphiLandisa izivakashi ngaphambi kokuskrola.

Uhlu Lokuhlola I-UX

Phakathi komkhiqizo wakho ophakeme:

  • [ ] I-LCP ngaphansi kwe-2.5 sekunde (isithombe somphakathi sithuthukisiwe, i-CSS ebalulekile ifakiwe)
  • [ ] I-INP ngaphansi kwe-200ms (nakuqukethwe okuqhubekayo okukhonjiwe)
  • [ ] I-CLS ngaphansi kwemigqa engama-0.1 (izithombe zonke zinezingxenyekazi, akukho kuhamba okubalulekile)
  • [ ] Ukufinyeleleka (izithombe ezibonakalayo, umnyango, ukuhamba komhlaba, i-khibhodi)
  • [ ] I-HTTPS yonke indawo (akukho okuqukethwe kokuhamba, i-HSTS ivuliwe)
  • [ ] Akukho ama-interstitials aphazamisa (i-overlay yokuvuma i-OK, akuhluleki okuqukethwe)
  • [ ] Amabhakede akhona (ne-scheme ye-BreadcrumbList)
  • [ ] Ukuphakama kwekhalifa ngaphantsi kwe-4 clicks eqhathaniswayo nayiphi imiyalo
  • [ ] Ukwenza Ngaphezulu kwe-Fold (I-H1 ibonakala, I-CTA ibonakala, izithombe ezisheshayo)

Uhlelo Lokuhlola I-UX

Izingxenye zokuhlola ezihlobene ne-UX:

  • I-Core Web Vitals module — Ikala i-LCP, INP, CLS ku-Chrome User Experience Report (idatha yomsebenzisi)
  • I-PageSpeed module — Ukuphefumula okugcwele kwe-Lighthouse ngezikali zamakhono we-mobile ne-desktop
  • Mobile module — Ukuphakanyiswa kwe-viewport, usayizi wezinsuku zokuthinta, ukufunda umbhalo
  • Ukuze i-Module — Ukuhlola ukuhlobisa i-WCAG, i-ARIA, ukunciphisa ukubonisa
  • I-Layout Scan module — Ukuhlolwa kwe-AI kwezinhlelo ezihambayo nezikhumbuzo
  • I-Page Experience module — Ukuhlolwa kwe-interstitial, isimo se-HTTPS, ukuhamba okuphephile

Lezi zingxenye zisebenza kuzo zonke izikhombisi, zikuveza ugqozi oluphelele lokuthi abavakashi bahlangabezana kanjani ne-UX yakho — nemigomo yokuthuthukisa izinga.

Izinkinga Ezijwayelekile ze-UX (Ezihlelwe Ngempumelelo)

  1. Ukwenqaba izimpendulo zefoni — 60%+ yosesho lwezinto ze-mobile; besebenzisa izixhumanisi
  2. Izithombe ezingaphenduli — Umthwalo omkhulu we-LCP (kepha uvame ukuba yinto elula)
  3. Ukushoda kwefomethi yesithombe esiqinile — Ukushintsha izinhlelo zisebenzayo
  4. Ukwenqatshwa kwamathuluzi aphakiwe — Izinsizakusebenza, ukuhlunga, izikhangiso ezihalalisayo
  5. Ukwakhiwa kwezizinda eziyisisekelo — Akukho alts, akukho ukungena ethimbeni, akukho kumbala
  6. I-Content-blocking interstitials — Ama-popup aphezulu ngaphambi kokuhlangabezana nokuhlangenwe
  7. Ukuphakama kwemikhakha — Amakhasi abalulekile afakwe ngaphezulu kokuwa kwenza
  8. Ukwenza Ngaphezulu kwe-Fold — Abasebenzisi abakakusho ukuthi siteshisha ngendlela engakaze ukusho

Okulandelayo?

Isinyathelo sesi-6: Monitoring & Ranking — Awukwazi ukuthuthukisa lokho ongakukholwa.


Lo mhlahlandlela ungowesigaba se-LANGR esitshiywe ngamasinyathelo angu-13. Qhuba ukuhlola mahhala ukuze ubone ukuthi indawo yakho ikuphi kuzo zonke izigaba eziyi-13.

Want to know where your site stands?

Run a free SEO audit — it takes under 60 seconds.

Related articles