Local SEO — Fumanisa Abathengi Bakho KwiNdawo Yakho

Yintoni iLocal SEO?

I-Local SEO ibhekisa ekubeni bubonakale xa abantu befuna iimveliso okanye iinkonzo kwindawo yabo. Xa umntu efuna "idokotela yeemapolisa eLondon" okanye "ipizza edlalayo", iGoogle ibonisa iziphumo zendlu — kwaye apha i-local SEO ibaluleka ekuboniseni ukuba umashishini wakho ubonakala.

Kwiivenkile zomzimba, ii-restaurants, abantu abakhokelayo, kunye nezinkampani zeenkonzo, i-local SEO ibaluleke ngakumbi kune-traditional SEO. Awuncintisani kwi-Intanethi yonke — uncintisana kuphela nezashishini kwindawo yakho.

Iprofayili yeGoogle Business — Umsebenzi Wakho Obalulekileyo

I-Google Business Profile (eyayiyiGoogle My Business) yisiseko se-local SEO. Yiyona bhokisi ebonakala ngasekunene kweziphumo zophando ene-mapa, iiyure zokuvula, uviwo, kunye nolwazi lokunxibelelana.

Yenza Uveze Iprofayili Yakho

1. Phuma ku business.google.com kwaye udale iProfayili yakho
2. Qinisekisa ishishini lakho (ngokwenene ngeposi okanye ngefowuni)
3. Gcwalisa wonke umphunguzeli — umgangatho ophumelelayo, umhle ngakumbi

Iimpawu Ezibaluleke Kakhulu

• Igama leShishini — Ngokuchanekileyo njengegama lakho elisemthethweni. Ungafaki amagama angundoqo.
• Umgangatho — Khetha umgangatho ophakeme. Faka iingcango ezinxulumene.
• Idilesi — Icacile kunye nekhululekile ne-website yakho kunye nezinye iilwimi.
• Iiyure zokuvula — Zithintele zihleli. Kubandakanya amaholide kunye neeyure ezikhethekileyo.
• Inombolo yefowuni — Sebenzisa inombolo yendawo ukuba inokwenziwa.
• Website — Xhuma kwi-homepage yakho okanye kwi-landing page efunekayo.
• Inkcazo — 750 characters ukuchaza ishishini lakho. Faka amagama angundoqo alungileyo ngokwendalo.

Gcina Iprofayili Isebenza

I-Google ibhokisela iiprofile ezisebenzayo:

• Bhala iindlela okungenani kanye ngeveki (ukuveliswa, iindaba, imicimbi)
• Layisha iifoto ezintsha rhoqo
• Phendula kuyo yonke imibono — kubandakanya lempazamo
• Phendula imibuzo kwicandelo leQ&A

Ukuqinisekiswa kweNAP — Igama, Idilesi, Ifowuni

I-Google ihlola ulwazi lweshishini lakho kwi-intanethi. Ukuba igama lakho, idilesi, okanye inombolo yefowuni ihluke kwi-website yakho, i-Google Business Profile, Facebook, Yelp, kunye nezinye iidirhikhthi, iGoogle iyalahleka kumathethelo akho.

Uluhlu lokuhlola:

• Ingaba i-NAP iyafana kwi-website yakho, i-Google Business Profile, Facebook, kunye ne-LinkedIn?
• Ingaba ukutsalwa kuphinda kuyo yonke indawo?
• Ingaba inombolo yefowuni ikwi-format efanayo?

Amagama Angundoqo Enkundleni — Cinga Njengomthengi Wakho

Imibuzo yeendawo ikhululekile kwemihlangano emibini: into + indawo.

• "Umphakathi eManchester"
• "Umphakathi eBrooklyn"
• "Iklasi yokuyoga eEast London"

Indlela Yokufumana Amagama Angundoqo Enkundleni

1. Phucula zonke iinkonzo ozinikezayo
2. Ahlangabeze nedolophu yakho, indawo eyahlukeneyo, kunye namacity enokuhlala
3. Sebenzisa i-Google Autocomplete — bhala iinkonzo zakho uze ubone oko iGoogle ikukhumbuza
4. Jonga "Imibuzo enxulumene" ezantsi kwiphepha lokuhla lwe-Google

Lungisa IiPhepha Zakho Zezizwi zesiThathu

• Faka idolophu/indawo kumathegi ob title kunye nemiyalelo yemeta
• Yenza ii-landing pages ezikhethekileyo kuyo yonke iinombolo zenkonzo + idolophu
• Thetha ngeendlela zendawo, indawo ezinjengezindali, kunye nezona ndawo ngokwendalo kumxholo wakho
• Faka idatha enokuphathiswa (Schema.org LocalBusiness)

Uviwo — Ubufakazi BezeMali Obulungelelanisiweyo

Uviwo luthathelwa indawo kwii-factors zendawo ezinamandla. I-Google ijonga:

• Inani leenguqu — Ngaphezulu kukhulu
• Umgangatho — Umphezulu ophakathi kukhulu
• Ubungakanani — Uviwo olutsha luthinteka ngakumbi
• Uphendula — Iibhizinisi eziphendulayo zikhona

Fumana Uviwo Olungakumbi

• Buza abathengi abaneliseke kakhulu ngqo (ngemva komsebenzi, kunye ne-invoice)
• Thumela ikhonkco nge-SMS okanye i-imeyile edlula kucwaningo
• Yenza kube lula — ukuncitshiswa koku-nokuthandwa kusho uviwo olungakumbi
• Ngolwimi oluqeqeshekileyo nokuqonda — kuquka kumakhluko

Backlink zesiThathu — Umgaqo kwiSithuba Sakho

I-backlinks kwiindawo zendawo zixelela kwi-Google ukuba ishishini lakho libalulekile kule ndawo:

• Faka kwiindawo zeeshishini zendawo
• Qhuba imicimbi okanye iiorganizations zendawo
• Sebenzisa imibandela nezinye iibhizinisi zendawo kumalungiselelo
• Fumana ukubonwa kwiimedia zendawo kunye namabhulogi

Measure Your Local SEO

Sebenzisa i-Google Search Console ukukhangela amagama angundoqo anendawo. Qaqambisa umphanda wokusebenza kumagama anendawo, kunye nokujonga iiklikhi, ii-impression, kunye nendawo phezu kwexesha.

Hlanganisa ne-Google Analytics ukujonga ukuba iimpempe zakho ziphuma phi kwindawo — ingaba ikwikhondo lakho elicwangcisiweyo?

Qala Namhlanje

I-Local SEO yenye yeendlela ezikhawulezayo zoku bonakalisa ukuba kwiishishini zomzimba. Qalisa ngeProfayili yeGoogle Business yakho, uqinisekise ukuqinisekiswa kwe-NAP, kwaye kancinci kancinci ukwakha ngezi vovo kunye nomxholo wendawo.

Bhalela isikhumbuzo sokuqhuba ukuze ubone imeko yewebhusayithi yakho yangoku kwaye ufumane iziphakamiso zokuphucula eziqinileyo.

Funda Ngakumbi

• IziThuluzi ze-SEO zeDenmark
• Phanda isikhumbuzo se-SEO simahla