Uphononongo LweMigaqo — Fumana amagama angundoqo afanelekileyo kwiSayithi Yakho

Yintoni Uphononongo Lwemigomo?

Uphononongo lwemigomo luyinkqubo yokufumana amagama kunye neefreyithi abantu abawathayipha kwiGoogle xa befuna ukuba yintoni ofaka. Luyisiseko seSEO sonke — ngaphandle kokwazi ukuba abantu befuna ntoni, uyi-optimization engavumelekanga.

Uphononongo oluhle lwemigomo lukuxelela:

Yintoni abayijolise kuyo abathengi abangakubona
Uthotho lwezithuthi onokulufumana kwimigomo nganye
Ula malembe kangakanani ukufezekisa umjikelo kwiimigomo nganye
Yintoni uGoogle elindele kumxholo

Injongo Yokukhangela — Umqondo Obaluleke Kakhulu

Ngaphambi kokulandela umthamo wokukhangela, kufuneka uqonde i-injongo yokukhangela emva kwemigomo nganye. UGoogle uyakwenza oku ngempumelelo emzimbeni yokuhlawula imiphumo nenjongo.

Iintlobo Ezine ZeNjongo Yokukhangela

Ulwazi — Umsebenzisi ufuna ukufunda into ethile. Umzekelo: "yintoni i-SEO", "ukwenza njani iwebhusayithi"

Ukuhlela — Umsebenzisi Ufuna indawo ethile okanye uphawu. Umzekelo: "Facebook login", "BBC news"

Uphuhliso — Umsebenzisi uhlalutye iindlela phambi kokufumana. Umzekelo: "ukuhlawula iintengiso ezilungileyo", "iShopify vs iWooCommerce"

Umuthetho — Umsebenzisi ulungile ukujolisa. Umzekelo: "thenga igama le-domain", "iqhosha le-SEO"

Umthetho: Memanisa umxholo wakho kwi injongo. Ungabhali iphepha lemveliso kuma-migaqo yeulwazi — bhala umphakathi. Ungabhali umkhombandlela kumagama angundoqo — bonisa imveliso yakho.

Indlela Yokufumana Amagama Angundoqo

1. Qala ngeMixholo Eyona Nzulu

Qalisa ngoluhlu lwezihloko zebhizinesi yakho. Cinga ngamaqela, hayi amagama aanje.

KuZisebenzi:

Ukuphuculwa kokwakha igadi
Ukuphuculwa kwePhepha
Ukwakhiwa kwesiseko
Ukwakhiwa kokwandiswa
Umsebenzi okwenziwe ngokoqobo

2. Khulisa ngeGoogle Autocomplete

Thayipha i migaqo eyona nzulu kwiGoogle kwaye ubonisane naloo izinto ze-Autocomplete. Ezi ziphakamiso ziselwe kumathethosivivinywa.

Thayipha "ukuphuculwa kokwakha igadi" kwaye unokubona:

umphumo wophuhliso lwekhitshi
umbono ophuculwanga kwekhitshi
i-apartment ye-ukuphuculwa kwekhitshi
ukuphuculwa kwekhitshi e-London

3. Sebenzisa "Uphando Oluxhomekeke"

Skrolela phantsi kwemiphumo yokukhangela yeGoogle. Icandelo le "Uphando Oluxhomekeke" libonisa iimpawu ezahlukeneyo zomgomo wakho.

4. "Abantu Babuza Nokunye"

Ibhokisi ye-"Abantu Babuza Nokunye" phakathi kwemiphumo yokukhangela iyigolide yeembuzo abantu abazibuzayo. Imibuzo nganye ingaba sesiondlo okanye ibali elipheleleyo.

5. Izixhobo Zakho ZamaMigaqo

Google Keyword Planner — Ifuna i-akhawunti yeGoogle Ads (ikhululekile ukuyilungisa). Ibonisa umthamo wombono kunye nomphakathi.
Google Trends — Ibonisa ukuba umgomo uyakhula okanye uhlangana phantsi.
Google Search Console — Ibonisa ukuba zeziphi iindlela othembekile kuzo (iindawo ezikhoyo).
Ubersuggest — Ukuphakanyiswa kwamagama angundoqo akhululekileyo kunye nomthamo kunye nezithako.

Hlola Amagama Akho Angundoqo

Hayi onke amagama angundoqo ayalingana. Hlola umgomo ngamnye kwiindawo ezintathu:

Umthamo Wokukhangela

Bangaphi abantu abakhangele lo mgomo ngenyanga? Umthamo ophakeme = uthotho lwezithuthi, kodwa kunye nomphakathi ophakeme.

Umphakathi

Ulu ne-mfengwe kangakanani ukufezekisa umjikelo? Jonga eziphezulu eziyishumi:

Ngaba ziibrand ezinkulu ezine-domini ephezulu?
Ingaba umxholo ubalulekile kwaye ubhaliwe kahle?
Ngaba iiphepha zine-backlinks ezininzi?

Ukuba imiphumo ephezulu iyalinye (umxholo oncinci, iindawo eziphezulu eziphambili), le yithuba.

Ukuhamba

Ingaba umgomo uhambelana nento oyifaka? Umgomo onokukhangela kwabantu abangama-10,000 ngenyanga awululekanga ukuba abathandi abakhangeleyo bangabathengi abakufunayo.

Iinkinga Ezinde vs. Iinkinga Ezinye

Iinkinga ezinde zifushane kwaye zineziqingatha: "iishoe", "i-SEO", "irestaurant". Zine umthamo ophakeme kodwa zine umphakathi ophakeme kakhulu kwaye zihlala zine injongo engekho cace.

Iinkinga ezinde zide kwaye zicacile: "izikhumba zenjoloba zezoqobo", "SEO yasendaweni yeedenti", "irestaurant ye-vegan e-Brooklyn". Zine umthamo ophantsi kodwa:

Umphakathi ophantsi
Injongo ecaceileyo
Umgangatho ophakeme wentshukumo

Kwibhizinisi eninzi, iindidi zeengcali ezinde zimbamba kakhulu. Ujolise kwiindawo ezikhethiweyo, umphumo utshanje, kwaye unokwakha ngokuhamba kwesikhathi.

Hlela Amagama Akho

Ukuba unoluhlu, uyilungiselele kwiiklasta — iqela lamagama angundoqo ahambelanayo angathatyathwa kwiiphepha elinye kuphela.

Umzekelo weklas: "ukuphuculwakokwakhiwa"

umphumo wophuhliso lwekhitshi (800 ukhangela/month)
umphumo ophuculwanga kwekhitshi (600 ukhangela/month)
ixabiso elitsha lekhitshi (400 ukhangela/month)
ngaba ixesha lokuthenga igadi elitsha libize malini (300 ukhangela/month)

Bonke aba bangabhekiswa kumkhombandlela obalulekileyo malunga nokuphuculwa kwekhitshi kunye neendleko.

Ukubeka Phambili

Awukwazi ukubhekisa kuyo yonke into ngaxeshanye. Beka amagama angundoqo phambili ngokuxhomekeka kwi:

Ukuhamba kwibhizinisi yakho (ukuphakama okuphezulu)
Umphakathi — qala ngokulula ukufezekisa
Umthamo Wokukhangela — isithuthi esinamandla sokuphumelela
Ukuthengiswa — kufanelekile ukuba uphatha umjikelo ngaphezulu

Ukusuka KwiMigaqo ukuya kuMxholo

Kwi migaqo nganye ebhijelweyo:

Khangela le ngaphezulu kwiGoogle kwaye uhlalutye imiphumo emihlanu ephezulu
Fumana umgangatho (umkhombandlela, uluhlu, ividiyo, imveliso)
Bhala umxholo ophucukileyo, ogqityiweyo, okanye ohlukileyo
Jonga umhlobo womboniso, incazelo ye-meta, kunye nezihloko
Phosa kwaye uhlawule imijikelezo ngexesha

Qala

Uphononongo lwemigomo alufuni ukuba lube nzima. Qala ngeGoogle Autocomplete kunye neSearch Console (ukuba unendawo ekhona), uze wabelane kuyo.

Yenza uphononongo lwe-SEO olukhululekileyo ukuze ubone amanani amagama angundoqo umphumo wakho osele ubangqusha — kwaye apho umphumo omkhulu ukhona.