SEO Guia Wuute 2: On-Page & Meta Tags

Bu wuute mën na faale 13-Step SEO Guide. Meta tags ci kaw yeneen jëkk, nuyul lu search engines di jox ci sa site — ak niit yu bëtteel di click.

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Technical SEO (Wuute 1) yaakaaru search engines ngir jëflante sa site. On-page optimization yaa ngir xiif nañu it — ak di jox limu jëm ci suuf. Ginnaaw bu jëkk, lépp search result bu di sàkku ci Google xam nañu la meta tags ci kaw. Su nanga indiñu, Google mën na di baat. Ak Google mën na di baat bu baaxulek.

Difaraat bu tàkk ci 2% ak 8% click-through rate mën nañu yenn jàmm bu gaaw lawla bi ak description. Ci page bu am 1,000 impressions ci weer, am na 60 jàmm bu añ gox ci weer — ngir sa mbir.

Lu On-Page SEO Yees

On-page optimization dooru 8 lob:

1. Title Tags — Lien bu blu ci search results
2. Meta Descriptions — Téexte bu gris ci jëkk
3. Open Graph & Social — Naka page yi lañuy jëflante bi ñuy yiw
4. Hiérarchie des titres — Structure bu tàmm dafa jox xam-xam
5. Données structurées — Résultats bu am téere (stars, prices, FAQs)
6. Image Optimization — Alt text, files names, ak lazy loading
7. Internal Anchor Text — Lu sa lien luy jox xam-xam ci sa page
8. News & Article Markup — Google News, Discover, ak AI crawlers

1. Title Tags

Title tag dafay mooy ci nekk ak gëstu yu am jëgge. Mooy lien bu blu bu am ci search results, text ci browser tab, ak ranked factor bu njëkk.

Njàng jàmm ngir title tags bu baax:

• 50-60 caractères (Google bopp nañu ànd ak ~60)
• Keyword bu ràññe ci ginnaaw
• Bu njëkk ci yeneen page yu sa site
• Mën na jàmm ngir niit, noy jàmm ngir algorithms
• Brand name ci téy (su wax lu muñ)

Formulas bu jëf:

| Page Type | Formula | Example | |-----------|---------|---------| | Homepage | [Brand] — [Value Prop] | LANGR — SEO Automation ngir Bopp-yu Jàmm | | Product | [Product] — [Benefit] | [Brand] | Pro Plan — Daily SEO Monitoring | LANGR | | Blog | [Topic]: [Promise] ([Year]) | Title Tags: Le Guide Total (2026) | | Category | [Category] — [Context] | [Brand] | Bottes de course — Collection des Hommes | Nike |

Mbind miya jàmm:

• Njàng title bu gem ci page yuy ɓoole (duplicate titles)
• Keyword stuffing: "SEO SEO Guide SEO Tips SEO Help"
• Too short: "Home" wala "Products"
• Raxas di gàtt ci (Google dafay jëf ci sa contenu — bu nu wara baax)

Quick win: Exporte lépp title tags gi (Screaming Frog, wala gi Search Console). Fexee duplicates ak page yi am title yu rëkk ci 30 caractères. Fexee yéen jëkk.

2. Meta Descriptions

Meta descriptions du màggal ci rankings, waaye dafa bu baax ci click-through rate. Ndeysaan yi ci organic results.

Njàng:

• 120-155 caractères (mobile bopp nañu raxas ci)
• Dañu jox sa primary keyword (Google di bold ci termes yu mën)
• Dañu jox call-to-action ("Learn how", "Get started", "See pricing")
• Bu njëkk ci page (duplicates mën na bopp Google jëf ci auto-snippet)
• Jox sa xam-xam ci research intent (informational, transactional, navigational)

Formula: [Lu page bi jox] + [lu ci nekk] + [CTA]

Example: "Nang nañu 8 meta tags bu jàmm ci rankings. Tips jëfandikoo bu aji-gësy ak examples demer/jëf."

Su Google dafa delloo sa description: Google rewrites ~70% ci meta descriptions ngir tàmm ci research. Ndax nanga mën negu aji-rikh duma bene, waaye bu ñu jëfandikoo yi te fa fiy jëf ci baaxu. Am nañu ci nooni ci social shares ak link previews.

Quick win: Jëfandoo descriptions ngir sa top 20 pages yu jàmm. Yeesal pages yu Search Console jox high impressions waaye low CTR.

3. Open Graph & Social Meta

Su jenn jëf na sa lien ci Facebook, LinkedIn, Twitter/X, wala ci app jëfandikoo, Open Graph tags mën nañu di jox preview card bi ci wàll.

Njaam OG tags bu jëm:

<meta property="og:title" content="Sa Page Title" />
<meta property="og:description" content="Description jëfandikoo ngir social" />
<meta property="og:image" content="https://yoursite.com/images/og-card.jpg" />
<meta property="og:url" content="https://yoursite.com/page" />
<meta property="og:type" content="website" />

Ngir Twitter/X:

<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Sa Page Title" />
<meta name="twitter:description" content="Description ngir Twitter" />
<meta name="twitter:image" content="https://yoursite.com/images/twitter-card.jpg" />

Image requirements:

• Minimum 1200x630px ngir large cards
• Ci × 8MB file size
• Jëf image yi ci text ci xam (20% rule)
• Teste ci Facebook Debugger ak Twitter Card Validator

Quick win: Jëf template bu og image bu baax ngir sa brand. Jëf na-ko ci default, ginnaaw jëf custom images ngir sa top 10 pages.

4. Hiérarchie des titres

Titres (H1-H6) jox search engines bu yaakaar sa contenido. Dañu jox xam-xam lu sa page bu nekk ak lu muy taxis ak tati.

Njàng:

• Bokk ca H1 ginnaaw page (lu sa main topic/keyword)
• H2s ngir major sections (ñi mën nañu jëfandi kaay)
• H3s ngir sub-sections ci H2s
• Duma defar njëkk yaram (H1 → H3 ba una H2)
• Jëf keywords ci njaam ci titres, du taxawal
• Tey jox important words (scanners di read sa waxtu jëm ci 3 words)

Impact SEO:

• Google jëf H2/H3 text ngir featured snippets ak "People also ask"
• Heading text jaaxal passage ranking (Google mën na jëf part ci sa page independent)
• Screen readers ak AI crawlers jëf titres ngir sa content structure

Example structure:

H1: Naka ngir Doolee Bëkk
  H2: Tëy àdduna ak Pronation
    H3: Overpronation
    H3: Neutral
    H3: Underpronation
  H2: Categories de Chaussures
    H3: Course sur Route
    H3: Course en Sentier
  H2: Naka ngir Cetti Sa Chaussures

Quick win: Jëf sa top pages — su yenn am H1 yu très, tàkku H1, wala titres yu nekk "Section 1", "Section 2", fexe yéen jëkk.

5. Données Structurées (Schema Markup)

Données structurées jox search engines bu jàmm lu sa contenido. Dañu jox rich results — ngir enhanced listings ak stars, prices, FAQs, how-to steps, ak yenn.

Schema types yaakaar bu jàmm:

| Schema | Rich Result | Best For | |--------|-------------|----------| | FAQ | Q&A jëkk ci SERP | Lien service, lien product | | HowTo | Step-by-step ak images | Tutorial/guide content | | Article | Author, date, image ci results | Blog posts, news | | Product | Price, rating, availability | E-commerce | | LocalBusiness | Map, hours, reviews | Physical businesses | | BreadcrumbList | Path navigation ci SERP | Lépp pages | | Organization | Knowledge panel | Homepage |

Example schema FAQ:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Naka ngir SEO dafa prendre temps?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Lépp site yuy gëjë gi jëm nañu measurable improvements ci 3-6 months..."
    }
  }]
}

Njàng:

• Naja boppule gàttal ci contenu bu nekk ci page
• Du raxas reviews wala ratings
• Validate ci Google's Rich Results Test
• Monitor ci Search Console → Enhancements

Quick win: Jëf FAQ schema ci sa top 5 service/product pages. Yeesal 3-5 genuine questions ak answers ngir lépp. Bu jëf mën nañu x2 sa SERP real estate bisci.

6. Image Optimisation

Images am nañu ci jamono bu am performance bottleneck ak ngir ink jàmm SEO. Google Images jox luy jàmm bu am ci sa.

The 5 essentials:

1. Alt text: Jox xam lu am ci image (ngir accessibility + SEO). Dañu jox keywords bu nekk: alt="Nike Air Max 2026 chausse en noir", feneen alt="shoe" wala alt=""
2. File names: Raxase ci upload. nike-air-max-2026-black.webp feneen IMG_4382.jpg
3. Format: WebP ngir photographs (30-50% xonq ci JPEG). SVG ngir icons/logos. Suxxani PNG ngir photos.
4. Lazy loading: Jëf loading="lazy" ngir images ci jamm. Du lazy-load sa hero image.
5. Dimensions: Jamm jox width ak height attributes ngir def ci layout shift (CLS).

Quick win: Seek ndaw yu xonq haala (PageSpeed Insights tags). Convertir ngir WebP ak jox alt text bu gaaw. Bu jëf fa mën nañu bu baaxal performance ak image search visibility.

7. Internal Anchor Text

Text bu clickable ci sa links internal ji jox midemi lu page bu nekk ci. Yenn sites jëf keneen nañu leep "click here" wala "read more."

Njàng:

• Jëf anchor text jéll ngir keywords bu nekk
• Vari anchor text (du jëf sama text ci page bi)
• Link ci pages yu xam nañu fujj ci pages yu nuy jël
• Ci context ci content, du ci navigation

Bu baax vs. bu baax:

• Bu baax: "Click here ngir sa SEO guide"
• Bu baax: "Jëf sa complete SEO guide ngir lépp 13 bu"
• Bu baax: "Nang nañu"
• Bu baax: "Téyu structured data jox click rates"

Quick win: Raxase sa site ngir "click here" ak "read more" links. Fexe yéen ngir anchor text bu jéll ngir keywords bu nekk.

8. News & Article Markup

Su jox blog posts, news content, wala ndam yuy yëf, news-optimized markup jox Google News, Google Discover, ak jàmm lu mën nañu ci AI crawlers.

Article schema (bu soxla ngir news features):

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Sa Article Title",
  "datePublished": "2026-05-07T09:00:00+02:00",
  "dateModified": "2026-05-07T09:00:00+02:00",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.com/author/name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Sa Brand",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  },
  "image": "https://yoursite.com/article-hero.jpg",
  "mainEntityOfPage": "https://yoursite.com/article-url"
}

Jëf NewsArticle vs. Article:

• NewsArticle — ngir news content bu jàmm (events, announcements)
• Article — ngir blog posts ak guides bu nekk
• BlogPosting — ngir opinion pieces ak blogs personal

Optimisation Google News & Discover:

• Picture bu bu baax bu jàmm (minimum 1200px wide, max-image-preview:large meta)
• Date bu jàmm xam ci page
• Author byline ak link ngir author page
• Original reporting wala unique analysis (du rewrites)
• Robots meta: max-snippet:-1, max-image-preview:large (jot ci previews bu baax)

Robots meta ngir news content:

<meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1" />

Bu raxase Google mën na jëf large images ak full text ci Discover cards ak News results.

Lu war a xam ci tiers bu xool:

• Blog strategy: Article markup jox sa contenido ngir sàmb ci Discover (potentially thousands of impressions per post)
• Link earning: Content indexed ci news mën nañu ci jëf ci publications yuy jòge, jëf ci backlinks
• AI crawlers: ChatGPT, Perplexity, ak yenn AI systems jëf ci souce yu am article markup bu baax ak authorship bu nekk
• Brand monitoring: News mentions ci sa brand (tracked ci scanners ni LANGR's News Scanner) jox luy jàmm ak PR opportunities

Quick win: Jëf Article schema ci lépp blog posts. Xam ne lépp am na visible date, author name, ak hero image ba 1200px wide. Enable max-image-preview:large ci sa robots meta.

The On-Page SEO Audit Checklist

Jëf la ci bu jàmm page bu am wàll:

• [ ] Title tag bu unique, 50-60 chars, keyword ci ginnaaw
• [ ] Meta description bu unique, 120-155 chars, jox CTA
• [ ] Open Graph tags set (title, description, image, url)
• [ ] Ci nekk H1 jox primary keyword
• [ ] Hiérarchie bu jàmm (H1 → H2 → H3, du defar)
• [ ] Données structurées jox ak validate (FAQ, Article, Product, wàll)
• [ ] Images: WebP format, alt text bu jéll, lazy loading ci jamm
• [ ] Internal links jëf anchor text bu jéll
• [ ] Article schema ci lépp blog/news content ak datePublished + author
• [ ] max-image-preview:large meta robot tag ci content pages

Common On-Page Mistakes (Ranked by Impact)

1. Duplicate title tags — Pages yuy xët ci sa bopp
2. Missing meta descriptions — Jox Google baax (ak xët bu xar)
3. No structured data — Raxas rich results bu sa bopp
4. Keyword-stuffed headings — "SEO Tips SEO Guide SEO Help SEO 2026"
5. Missing alt text on images — Wuyal ci search + failure accessibility
6. No article markup on blog posts — Wuyal ci News/Discover/AI
7. Generic anchor text — "Click here" doonte Google du xam lu
8. Same OG image everywhere — Lépp shares bu dund xam ci

Luñu nekk?

Wuute 3: Content & Strategy — Luñuy jëf, waxtu ngir publish, ak nanu jëf content bu mën nañu ci rankings fa jëm doon nangu.

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Bu gui mën na LANGR's 13-step SEO series. Jëf audit bu free ngir xam la sa site am ci lépp 13 disciplines.