SEO ya Nhlangano — Hlawula Vahlori Va Mina E Ndzhakweni Ya N’wina

Imani Yi Yini SEO ya Nhlangano?

SEO ya nhlangano i marangaranga yo kombisa loko vanhu va ehleka switlhavelo kumbe switlhangu etindhawini ta havari. Loko munhu a ehleka "dentist London" kumbe "pizza ya mina", Google yi tirhisa swiphungwana swa ndzhakweni — ni laha SEO ya nhlangano yi sungula ku khethisa loko bhizinesi ya wena yi hlanganisiwa.

Hi mbilo ya tiva, swakudya, vadyandza, ni mabhizinesi ya ku tirhisa, SEO ya nhlangano yi ta ri xiphemu lexikulu kulaha i SEO ya njhani. U nga languteli ku hlanganisa hi internet hinkwayo — kambe ntsena hi mabhizinesi etindhawini ta wena.

Profayela ya Google Business — Xilo Xa Wena Xa Nkulu

Profayela ya Google Business (ku sungula Google My Business) i ntlhaveko ya SEO ya nhlangano. I bhokisi leyi ya hlanganisiwa e ndzhakweni ka swiphungwana ku nga na karata, nkarhi wo sungula, tinyiko, ni tsima ra xidyangu.

Vumba Ni Vumbha Profayela Ya Wena

1. Bhala eka business.google.com u famba vumba profayela ya wena
2. Buvutisa bhizinesi ya wena (ku endla hi makhadi kumbe telefoni)
3. Hlawula swilaveko hinkwaswo — ku phakanyisiwa ku khutaza, ku antswisa kahle

Swi Vutisiwa Leswikulu

• Vito ra bhizinesi — Maitlhi hikuva vito ra wena. U nga tsanxi swikombiso.
• Vhutlhavi — Hlawula vhutlhavi lebyi ukule kulu. Hlawula swivutshwa leswi landzelaka.
• Ntuvo — Ku hlamula kahle ni ku rhangisa na xifaniso hikuva i swi simeka.
• Nkurha wa nguva — Kulumisa matimba yo yelana. Ku katsa masiku yo khethisa ni nkarhi wo khumbuleka.
• Nomboro ya foni — Tirhisa nomoro ya ndzhakweni loko swi koteha.
• Website — Hlanganisa ni xihlalela xa wena kumbe xihlanganisi xa nkoka.
• Tlahlo — 750 swikombiso ku hlanganisa bhizinesi ya wena. Hlanganisa swikombiso swa nkoka ngendlela leyi tikelo.

Tisa Profayela Ku Hanyisela

Google yi nkhata profayela ti tsakela:

• Fumelaka swifaniso enkarhini wa nkarhi (swi tirhisa, ndzihameri)
• Hlangana Xitho Nya ku sungula nakambe
• Tsakisa na tinhlonkani hinkwato — ku katsa na tinhlonkani leti hlanganisi
• Tlhomisa ndizentla emkarhini

NAP Ku Hlanganisa — Vito, Ntuvo, Nomboro

Google yi tisa swigradi swa bhizinesi ya wena etinhlangeni ta internet. Loko vito ra wena, ntuvo, kumbe nomboro ya foni yi hambanisiwa na xihlalela xa wena, Profayela ya Google Business, Facebook, Yelp, ni swisiwana, Google yi lahlekeriwa hi ku khuluwana ka wena.

Checklist:

• Iyi NAP ku hlangana exikarhi ka xihlalela xa wena, Profayela ya Google Business, Facebook, ni LinkedIn?
• Iyi ku tsala ku hlanganisiwa?
• Iyi nomboro ya foni yi vuhlayiwana?

Swi Tsakazelo Leswikulu — Nhlalankulu Ku Hlanganisa

Swi tsakazelo swa ndzhakweni swi na tinhlangula timbirhi: khumbha + khumbha.

• "Plumber Manchester"
• "Accountant Brooklyn"
• "Yoga classes East London"

Ku Hlanganisa Swi Tsakazelo Leswikulu

1. Langa sweswo emasini na sweswo
2. Khotla na timango ta wena, timango, ni switlha.
3. Hlangana na Google Autocomplete — tsala leswi u vumbhisi swinene
4. Hlola "Swivutiso hinkwaswo" etlhelo ka timakaza ka Google

Vumbha Mimele Ya Wena Hi Swi Tsakazelo Leswikulu

• Hlanganisa dinky na vupulu ka swithiyela
• Vumba tintho timbirhi hi mabhanga ku humendida na dyondzo
• Hlanganisa swiyimo swa ndzhakweni, timango, na swivakutsaka hi mintsalo
• Tisa meeru ra ntlhantla (Schema.org LocalBusiness)

Tinyiko — Vutlhari bya Muhlovo

Tinyiko i xiphemu lexikulu xa ku hlanganisiwa ka ndzhakweni. Google yi languta:

• Nhlanganelo ya tinyiko — Ku nga onhuta u lahlele
• Mhaka — Khumbha ku ongeka ka kuva
• Nkarhi — Tinyiko leti hahaka ngopfu
• Mahlo — Mabhizinesi lama etlela yi pfunetela kahle

Kuma Tinyiko Tinga Nhlunkulu

• Kombisa vahlori va wena hi khoma (ku ringana, na khadi)
• Vumbha xihlahla esa xitlhangu kumbe email leyi yi yenghaka ku yela tinyiko
• Pfunetela - ku dawulisa ku hamba kombinisa swa tinyiko
• Tshamandza emtlarentlheni ni lula — ku katsa na mhibelo ya minghene

Ku Hlanganisa Vutlhari Va Ndzakweni

Ku hlanganisa switserwata swa ndzhakweni i nyikiselo eka Google leswaku bhizinesi ya wena i na nkoka:

• Kuma switirhisiwa swa nhlangano ku ndzhakweni
• Vumbha swihlanganisi na mhlangano wa ndzhakweni kumbe swifambisi
• Langa na mabhizinesi ya ndzhakweni ku hlanganisa
• Kuma hlangano hi maphilimi ya ndzhakweni na mabhuku

Hlanganisa Kuhlola Ku Hlanganisiwa kwe GUGA Ku Hamba

Tirhisa Google Search Console ku languta switlhavadzanha. Hlanganisa xifaniso lexinyle xakamiswe swi ya swa funnel elungwini, na khumba, na ku khandla emkhufto.

Hlanganisa na Google Analytics ku vona leswaku ku naleka yini swihlahla — ku vhonisa ndzhakweni?

Tisa Tiyiso

SEO ya nhlangano i xiphemu xa ku hlanganisa ku tihlanganisa eka mabhizinesi. Famba na Profayela ya Google Business, khumbela NAP ku hlanganisiwa, na kuqhubeka ku tengeka na tinyiko na vucina.

Bika xilitlhangu lexi vulavulaka onhonyaka ku vona mutlava wa xihlalela xa wena na ku sungula swiniselo seyi.

Fundza Ku Hlanganisa

• Tools ya SEO ya Denmark
• Bika xilitlhangu xa mahala