Local SEO — Fumana Baetsi ka Sekala sa Hao
Ke Eng Local SEO?
Local SEO ke ka ho ba bonahala ha batho ba batla lihlahisoa kapa lits'ebeletso sebakeng sa bona. Ha motho a batla "dentist London" kapa "pizza haufi le 'na", Google e bontša liphetho tse amanang le sebaka — 'me mona ke moo local SEO e hlahlobang hore na khoebo ea hao e hlaha kapa che.
Bakeng sa likolo, lireschorente, basebetsi, le likhoebo tse fanang ka litšebeletso, local SEO hangata e bohlokoa ho feta traditional SEO. Ha u qothisana lehlokoa le inthanete eohle — empa le likhoebo tse sebakeng sa hao feela.
Profailo ea Khoebo ea Google — Tlhahiso ea Hao e Maholohali
Profailo ea Khoebo ea Google (eo pele e neng e bitsoa Google My Business) ke motheo oa local SEO. Ke lebokose le hlahlojoang ka lehlakoreng le letona la liphetho tse atlehileng ka mekhahlelo, lihora tsa ho bula, litlhahlobo, le tlhaiso-leseling ea ho ikopanya.
Theha le Ho Nofatsa Profailo ea Hao
- Eya ho business.google.com 'me u thehe profailo ea hao
- Netefatsa khoebo ea hao (hangata ka poso kapa mohala)
- Tlatsa matsatsi ohle — ha e le hantle, e betere
Mehlala e Meholo ea Lihokela
- Lebitso la Khoebo — Ka nepo joalo ka lebitso la hau le semmuso. Se ke la eketsa motswako.
- Karolo — Khetha karolo e nepahetseng ka ho fetisisa. Eketsa likarolo tse amanang.
- Aterese — E nepahetseng le ho tšoaea le mokhatlo oa hau le li-listings tse ling.
- Lihora tsa ho Bula — Boloka li ngotswe hantle. Ho kenyeletsa le mehla ea borai le lihora tse khethehileng.
- Nomoro ea Mohala — Sebelisa nomoro ea lehae haeba ho khoneha.
- Websaete — Kopanya le tlhahlobo ea hau kapa leqephe le amanang le bothata.
- Tlhaloso — Likarolo tse 750 ho hlalosa khoebo ea hau. Kenya mantsoe a amanang ka tsela e tloaelehileng.
Boloka Profailo e Sebelletsa
Google e fa mehlolo profailo e sebetsang:
- Hlahisa mehla haholo ka beke (litlhahiso, litaba, liketsahalo)
- Kenya lifoto tse ncha ka linako tsohle
- Karabelo ho litlhahlobo tsohle — ho kenyeletsa le tse mpe
- Araba lipotso karolong ea Q&A
NAP Tlhahisoleseling — Lebitso, Aterese, Mohala
Google e hlahloba tlhahisoleseling ea khoebo ea hau ho pholletsa le inthanete. Haeba lebitso la hau, aterese, kapa nomoro ea mohala e fapaneng ho webosaete ea hau, Profailo ea Khoebo ea Google, Facebook, Yelp, le li-directory tse ling, Google e lahleheloa ke ts'epo ho data ea hau.
Checklist:
- NAP na e tšoana ho webosaete ea hau, Profailo ea Khoebo ea Google, Facebook, le LinkedIn?
- Na ho ngolwa ho tšoana kae kapa kae?
- Na nomoro ea mohala e le mothating o tšoanang?
Mantsoe a Lehae — Nahana Joaloka Moreki oa Hao
Liphetho tse amanang le sebaka hangata li na le likarolo tse peli: se + fela.
- "Plumber Manchester"
- "Accountant Brooklyn"
- "Yoga classes East London"
Joang ho Fumana Mantsoe a Lehae
- Hlahisa lits'ebeletso tsohle tseo u li fang
- Kopanya le toropo ea hau, sebaka, le motse o haufi
- Sebelisa Google Autocomplete — ngola tšebeletso ea hau 'me u bone hore na Google e tšoara eng
- Sheba "Related searches" ka tlase ho leqephe la liphetho la Google
Nofatsa Liphetoho Tsa Hao bakeng sa Mantsoe a Lehae
- Kenya toropo/sebeletsi ho li-tag tsa sehloho le litlhaloso tsa meta
- Theha li-landing pages tse khethehileng bakeng sa sehlahisoa se seng le toropo
- Mena ka leihlo la lehae, liforomo, le libaka ka tsela e tloaelehileng litlhahisong tseo u li fanang
- Eketsa data e hlophisitsoeng (Schema.org LocalBusiness)
Litlhahlobo — Bokhelo bo Bonolo bo phahameng
Litlhahlobo ke e 'ngoe ea maqheka a matla a ho etella pele sebakeng. Google e sheba:
- Nomoro ea litlhahlobo — Ho feta ke ho molemo
- Boleng — Boemo bo phahameng bo betere
- Bokhoni — Litlhahlobo tse ncha li baloa haholo
- Karabelo — Likhoebo tse arabelang lia ba le liphetho tse betere
Fumana Litlhahlobo Tse Ling
- Kopa bareki ba khotsofetseng ka ho diqetela (kamora tšebeletso, ka ngwaga)
- Romella lengolo-tsoibila kapa SMS e etselitsoeng ho ea ka kotloloho foromong ea litlhahlobo
- Ebe o etsa hore e be bonolo — ho fana ka lisebelisoa tse ngata ho hlahisa litlhahlobo tse ngata
- Kamehla arabela ka tsela e molemo le ka leseli — ho kenyeletsa le litlhahlobo tse mpe
Backlinks ea Lehae — Boleng Sebakeng sa Hao
Backlinks ho tsoa libakeng tse haufi li fa Google pontšo ea hore khoebo ea hao e bohlokoa sebakeng:
- Fana ka litlhahiso bakeng sa li-directory tse amanang le lehae
- Bōpa liketsahalo tse amanang le lehae kapa mekhatlo
- Sebelisana le likhoebo tse ling tsa lehae ho latela cross-links
- Fumana litlhahiso ho litlhahiso tse haufi le blog
Melemo ea SEO ea Lehae
Sebelisa Google Search Console ho lefa le hlahisa mantsoe a lehae. Lokisetsa tlaleho ea ts'ebetso bakeng sa mantsoe a nang le toropo ea hao, le ho boloka le likhakanyo, mekgwa, le maemo ka nako.
Sebedisa le Google Analytics ho bona moo sephethephethe sa hau se tsoa ho sebakeng — na se lumellana le sebaka sa hau se ikemetseng?
Qala Kajeno
Local SEO ke e 'ngoe ea litsela tse potlakileng ho ba bonahala bakeng sa likhoebo tse sebelisang. Qala ka Profailo ea Hao ea Khoebo ea Google, netefatsa hore NAP e tsitsitse, 'me ka potlako phahamisa le litlhahlobo le litlhahiso tse amanang le lehae.
Etsa audit ea SEO e sa lefelloeng ho bona boemo ba sebaka sa hau hona joale le ho fumana maikutlo a ka nepo a bokhoni ba ho hola.