Local BusinessMixed
SEO Report: easier.jp
June 6, 2026 · 44 findings
80
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
86(+38 vs avg)
security
88(+26 vs avg)
performance
0(-50 vs avg)
accessibility
50(-6 vs avg)
Best Practices
84(+24 vs avg)
Key Findings
- CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- CriticalNAP inconsistency — phone mismatch
Ensure the phone number in your schema markup matches exactly with the phone displayed on your website
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- CriticalExposed phpinfo()
Remove phpinfo.php from the production server immediately
- CriticalPage set to noindex
Remove the noindex directive from the homepage meta robots tag
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type