Ngabe Ulandzela kanjani Imiphumela ye-SEO: Umhlahlandlela Ophelele Wokubheka Izikhala

Uthuthukisile ama-meta tags akho, walungisa isivinini se-page yakho, futhi washicilela okuqukethwe kwekhwalithi. Kodwa uqinisile ukuthi kuhle? Ngaphandle kokulandela imiphumela yakho ye-search engine, uhamba uhamba. Ukulandela izikhala kuyipharamitha ekutshela ukuthi imizamo yakho ye-SEO iyaphoqa noma kufanele ushintshe indlela.

Iyini Ukulandela Imiphumela ye-SEO?

Ukulandela imiphumela ye-SEO kuyinqubo yokubheka ukuthi i-website yakho ibonakala kuphi eziphethweni zokusesha (SERPs) zamagama athile ngokuhamba kwesikhathi. Lapho othile efuna "ibhange lekhofi elihle eCopenhagen" futhi i-website yakho ibonakala njengomphumela wesithathu, isikhundla sakho salowo mugqa sikhundla sokugcina 3.

Ukulandela lezi zikhala ngosuku, evikini, noma nyangeni kukunika umfanekiso ocacile wesixhumanisi sakho se-SEO. Ngabe uyakhuphuka? Uhla? Uhlezi? Idatha ibonisa indaba.

Kungani Ukulandela Izikhala Kubalulekile

1. Linganisa Umthelela Wokusebenza Kwaku-SEO Kwakho

Noma yisiphi ushintsho owenziweyo kwi-website yakho kufanele bube nomthelela onganqamuki. Lapho uthuthukisa isihloko sepage, ufaka i-schema markup, noma wakhe izixhumanisi ezintsha, ukulandela izikhala kukhombisa uma lezi zinguquko zikhuphule izikhala zakho. Ngaphandle kwalokhu, uyakuchaza.

2. Khomba Ukwehla Ngaphambi Kokuba Kube NgesiBi

Izibuyekezo ze-algorithm, ukuthuthukiswa kwabakh competition, kanye nezinkinga zezimali kungaholela ekwehleni kwezimiphumela zesikhashana. Uma uhamba uzolandelela, uzobona ukwehla ngaphakathi kwamahora angu-24. Uma ungalandeli nhlobo, ungase ungawuboni kuze kube umkhankaso wakho uncane.

3. Qonda Ubunzima Bamazwi

Amagama athile anokuncintisana kakhulu. Kwezinye imishwana, kulula kakhulu ukwakha izikhala. Ngokulandela izikhala zakho kumazwi ahlukahlukene, uzofunda ukuthi yiziphi izimpi ezilungile ukuzifaka kanye nendawo ongenza kahle khona.

4. Khombisa ROI Kubabambisene Nabo

Noma uhlinzeka umbiko kumqashi, kumakhasimende, noma kuwe, idatha yesikhala inikeza ubufakazi obuthembekile bokuthi utshala ukuthi uhamba kahle. "Siphumelele ukusukela esikhundleni sokugcina 15 sibe sesikhundleni sokugcina 4 ngamagama ethu eyinhloko" iyindaba echazayo kakhulu kunokuthi "sithuthukise izinto ezithile."

Imingcele Ebalulekile Ekulandeleni Izikhala

Isikhundla Samanje

Imingcele elula kakhulu. Uthini isikhundla sepage yakho kumagama athile? Isikhundla 1 sisho ukuthi ungumphumela ophakeme we-organic. Isikhundla sokugcina 10 sisho ukuthi ukumelwe phansi kwegatsha lesi-1. Ngaphezu kokugcina 10, ukhona kumasayithi wesibili noma kude nakakhulu.

Ukuguqulwa KweSikhundla (Delta)

Ingakanani imiphumela yakho eshintshile kusukela kulokhu kwahlola? I-delta ka +3 isho ukuthi uphuqe izikhala ezintathu. I-delta ka -5 isho ukuthi uhlele phezulu kwezihluku. Lapha imikhuba iba sobala.

Umthamo Wokusesha

Amazwi awahlelwe ngesimo esifanayo. Ukuze ube ne-sikhundla esiphezulu kumagama athile athola ukuthola izinjongo ezingu-10 ngenyanga ngezinye izikhathi ngamazwi athile anokuthola izinjongo ezingu-10,000 ngenyanga. Umtracker wakho wezikhala kufanele ubonise umthamo kanye nesikhundla.

Ubunzima Bamazwi

Kulukhuni kanjani ukwazi ukuyisebenzisa leli gama? Izinhlamvu zobunzima (ngokuvamile 0-100) zilinganisa isimo sokuncintisana. Amazwi anobunzima obuphezulu adinga izixhumanisi eziningi kanye namandla. Amazwi anobunzima obuphansi angaviwa kahle ngokuqonda okuqukethwe okuyisisekelo kuphela.

Isilinganiso Sokuchofoza (CTR) Ngasikhathi

Isikhundla 1 sithola cishe u-28-31% wezingozi. Isikhundla 2 sithola u-15%. Isikhundla 3 sithola u-11%. Ngasikhathi sokugcina 10, sista phansi ku-2-3%. Lezi zinkomba zibhala ukuthi kungani ngisho nokuthuthukiswa okuncane kwezikhala kungathuthukisa kakhulu uxhumano.

Indlela Yokusetha Ukulandela Izikhala Okuphumelelayo

Isinyathelo 1: Khetha Amagama Akho Abalulekile

Qala ngamazwi akho abalulekile ebhizinisini - amagama abathengi bakho abahamba ngempela. Faka inhlanganisela ye:

• Amagama amakhulu: Amazwi aphezulu, anokuncintisana (isb., "ithuluzi le-SEO")
• Amazwi amade: Amazwi anencane, acacile (isb., "ukhono lwe-SEO olukhululekile lwezinga elincane")
• Amazwi algazi: Igama lenkampani yakho nezinguquko zayo
• Amazwi endawo: Imishwana ethile yeendawo uma uhlinzeka endaweni ethile

Isikhuthazo esihle singama-20-50. Ungakwazi njalo ukufaka okwengeziwe njengoba uthola amathuba amasha.

Isinyathelo 2: Beka Isisekelo Sakho

Ngaphambi kokwenza noma yiziphi izinguquko, bhala phansi izikhala zakho zamanje. Lesi sikhala sibalulekile - ngaphandle kwaso, awukwazi ukukala ukuphumelela. Beka ukuhlola kwakho kokuqala futhi ugcine imiphumela.

Isinyathelo 3: Setha Izikhathi Zokulandela

Ukulandela nsuku zonke kuyinto enhle kakhulu kumaphrojekthi e-SEO asebenzayo. Kubamba ukuguquka ngezenzakalo ze-algorithm ngokushesha. Ukulandela evikini kusebenza kukhula ngemizamo yokuthuthukisa. Ukulandela nyangeni kuyisinyathelo sokuqala – noma yini engaphansi kwalesi sikhathi, uzosalindela izinguquko ezibalulekile.

Isinyathelo 4: Landela i-Search Engine efanele kanye Nendawo

I-Google ibusa imakethe eminingi, kodwa i-Bing, i-Yahoo, kanye nezinhlelo zokusesha zendawo zithakazelisekile kwezinye izifunda. Qiniseka ukuthi uthola i-search engine efanele kubantu abathengi bakho. Faka nesizinda - izikhala zihluka kakhulu phakathi kwamazwe nakwi dolobha.

Isinyathelo 5: Landelela Abancintisana

Landelela amagama afanayo kwabamqoka bakho abahamba phambili. Uma omncintisana uphuma phambili kumagama athile ebalulekile, hlola ukuthi yini abashintshile. Uma beqeda phansi, bheka uma ungakwazi ukuthola ithuba.

Iphutha Ezijwayelekile Ekulandeleni Izikhala

Ukuhlola Izikhala Ngokwesandla

Ungawucwaninga amagama akho bese ubala isikhundla sakho. Imiphumela yokusesha ivuselela ngokuya kwhistority yakho, indawo, kanye nezinsiza. Ukuhlola kwakho okwenziwe ngesandla kuzobonisa imiphumela ehlukene kunalokho okwenziwa abanye abasebenzisi. Sebenzisa ithuluzi lokulandela elikahle elihlole ukusuka ezindaweni ezinzile nezijwayelekile.

Ukulandela Amazwi Amancane

Uma uhlola kuphela amagama angu-5, ungase uphume ezingxenyeni ezinkulu. I-website yakho ingakhiwe kumagama amaningi awungaboni. Beka inethi enkulu ukufuna amathuba aphakeme.

Ukuphuthelwa Kwezici ze-SERP

Isikhundla 1 asisho ukuthi iphuzu eliphakeme. Iziqu zebhodi, izigubhu zolwazi, izithombe, kanye nama "Abantu bangabuza" wonke adlala ukudlalwa kwezimiphumela zendabuko. Umthrekhi wakho kufanele ubhale ukuthi yiziphi izici ze-SERP zikhona kumagama ahlukene.

Ukujolisa Emavikini E-Phakathi

Izikhala zishintsha ngokujwayelekile. Ukwehla kwesikhundla omnye ngoMgqibelo akubhalisi kahle. Bheka ondealley and monthly trends, hhayi imisindo yosuku ngosuku. Phendula ezithombeni ezinzile, hhayi iziphazamisi.

Ukungahlukanisi Idatha Yakho

Hlukanisa amagama akho ngendaba, iphepha, noma umgomo webhizinisi. "Bonke amagama aphezulu" akusiza. "Imigomo yemikhiqizo" ikunikeza ulwazi olukhona.

Kwenza Kuphi Noma Imiphumela Iwehla

1. Ungakhathazeki

Okokuqala, hlola ububanzi. Ingabe igama elilodwa lehlile, noma ingabe konke kuhle? Ukwehla kokugcina kumagamu elilodwa kuyingxenye ejwayelekile. Ukwehla kwamaphikisanga kuphakamisa izinkinga ezinkulu.

2. Hlola Izibuyekezo ze-Algorithm

I-Google ikhipha izibuyekezo ezibalulekile ezikhathi eziningana ngonyaka, futhi zikhona ezinye ezincane ezivame njalo. Hlola izincwadi zokuthengisa ze-SEO ukuze ubone uma kukhona ukuthuthukiswa okwenzeke ngesikhathi sokwehla kwakho.

3. Hlolani Ukuthi Ipage Yakho

Bhala i SEO audit yamahhala e-sahibwe. Bheka:

• Izinkinga zensiza ye-page
• Izixhumanisi eziphukile
• Ukuntuleka kokuholela noma okuphindaphindiwe
• Izinkinga ze-google quality
• Izinkinga zokusebenza zingokuhlobene

4. Bheka Iphrofayili Yakho Ye-Backlink

Uthole abalamuli ababalulekile? Ingabe omncintisana uvule abalamuli? Izinguquko ze-backlink zivamile ukuxhumana nezinguquko ezandleni.

5. Bheka Izinkinga Zezobuchwepheshe

Izinkinga zokuhamba, ukushintshwa kwe-robots.txt, izinkinga ze-canonical tag, nezinkinga ze-sitemap zonke zingabakhupa izikhala. Bheka izisekelo zakho ze-SEO.

Ukulandela Izikhala Necebo Lakho Le-SEO

Ukulandela izikhala akusiyo kuphela into yokulandela - iyithuluzi lesu. Nazi izindlela zokusebenzisa idatha yokuphakanyiswa ukuze uthathe izinqumo:

Thola Imiphumela Ekanye

Amagama aqondile amele izikhala ezingu-4-10 amathuba akho amakhulu. Lezi zikhala seziphila ukuze i-Google ibangele indawo yokuqala. Ngokuthuthukiswa okukhudlwana, ungabaphusha phezulu. Gxila:

• Ukuthuthukisa isihloko sepage kanye nombhalo we-meta
• Ukwengeza izixhumanisi ezifanele
• Ukwanda okuqukethwe komqondo
• Ukwakha izixhumanisi eziningi ezisemqoka

Thola Izikhala Ezinokungenziwa

Uma abancintisana behamba kumagama awunabo, lokho kuwukuphuka kwenhlanganisela. Yenza okuqukethwe okuqondisa kulezi zikhala ukuze uthole lelo thrafikhi.

Thuthukisa Izici Zezici

Uma uzigubha ezikhundleni 1-5 kumagama anemiphumela yesici, ungabamba lezi zici ngokwengeza okuqukethwe kwakho. Sebenzisa izihloko ezicacile, iziphendulo ezisheshayo, ne-database ehlelekile.

Chaza Icalaza Lakho Lokwakha Okuqukethwe

Iziphakamiso zakho zokuphakamisa kufanele zithinte ukuthi yiziphi okuqukethwe okufanele udale. Ukwehla kwezikhala kukhombisa ukuthi i-page idinga ukubuyekezwa. Ukuntuleka kwamagama kukhombisa amathuba amasha okuqukethwe.

Ukulandela Okuzenzakalelayo nge-LANGR

Ukulandela izikhala ngesinyathelo ezingu-5 akusiyona indlela engavumelekile. I-LANGR SEO iyothuthukisa le nqubo yonke:

• Izinsuku ezilandelwayo phakathi kwamagama akho okulandelwa
• Isithombe se-trend somhlathi ezishiwo
• Ukwazi abancintisana ukuze ubalule umphumela wakho
• Izaziso zokwazisa uma izindawo ezibalulekile zishintsha
• Umthamo nokushisa idatha kanye nesikhundla sithi

Kuhlanganiswe ne 10-module SEO audit, uthola yomabili amathuluzi wokuhlola kanye nokubhekwa okwenziwayo ukuze uthuthukise izikhala zakho ngendlela ehlelekile.

Okubalulekile

1. Landela nsuku zonke - evikini okungenani. Noma yini engaphansi kokuhamba, uzohamba phambili.
2. Qala ngamashumi amabili-50 amagama ahlanganisa amazwi amakhulu, ama-long-tail, amagamabhalwa, kanye nezikhala zendawo.
3. Bheka abancintisana - ukunyakaza kwabo kukhuluma.
4. Gxila kwezikhala - ungabheki ezithombeni ngosuku, phendula ekwandeni okukhona.
5. Sebenzisa idatha ukuze ulandele - idatha yokuzikhathaza ngaphandle kokwenziwa idlula kuba yinto ezuku i.

Izikhala zakho ziwubhaqa wophiko lwakho lwe-SEO. Ngaphandle kokubuka ukujula, awukwazi ukwazi ukuthi uyaphumelela. Beka uhlelo olufanele lokulandela namuhla, futhi uguqule imizamo yakho ye-SEO isuka ekukholweni iye ohlelweni lokusebenza olunomdlandla.