SEO Yesimayo — Fumana Umakhalanga NgeNkomba Yako
Siyini i-Local SEO?
I-Local SEO iqukethe ukufuna ukuba ubonakale lapho abantu befuna imikhiqizo noma izinsizakalo endaweni yabo. Lapho othile efuna "odokotela bezinyo eLondon" noma "ipizza eduzane nami", i-Google ikhombisa imiphumela yasendaweni — futhi lapha i-Local SEO ibaluleka ukwazisa ukuthi ibhizinisi lakho livela kanjani.
Kubathengisi bezinto ezingokoqobo, izindawo zokudlela, abantu bezohwebo, kanye nezinkampani zensizakalo, i-Local SEO ivamise ukuba ibaluleke kakhulu kune-SEO evamile. Awuncintisani nomhlaba wonke — uncintisana kuphela namabhizinisi endaweni yakho.
Iphrofayela ye-Google Business — Impahla Yakho Ebaluleke Kakhulu
I-Google Business Profile (eyakudala i-Google My Business) iyisisekelo se-Local SEO. Iyibhokisi evela ngakolunye uhlangothi lwezikhumbuzo zezemisebenzi enemephu, amahora okuvula, izibuyekezo, kanye nolwazi lokuxhumana.
Dala Futhi Uphethe iPhrofayela Yakho
- Iya ku business.google.com bese udala iphrofayela yakho
- Qinisekisa ibhizinisi lakho (ngokuvamile ngeposi noma ucingo)
- Gcwalisa zonke izinkambu — okungaphezulu, kuhamba phambili
Izinkambu Eziphambili
- Igama lebhizinisi — Ngempela njengoba libhalwe nguyena. Ungafaki amagama angukhiye.
- Uhlobo — Khetha uhlobo oluphambili olunembile. Faka nezinye izinhlobo ezihambisanayo.
- Ikheli — Lembile futhi lihambisane newebhusayithi yakho nakwezinye izincwadi.
- Amahora okuvula — Gcina ebuyekeziwe. Faka nezinsuku ezikhethekile namahora akhethekile.
- Inombolo yocingo — Sebenzisa inombolo yasendaweni uma kungenzeka.
- Iwebhusayithi — Xhuma ekhasini lakho lekhaya noma ekhasini elihambisanayo.
- Incazelo — I-750 characters yokuchaza ibhizinisi lakho. Faka amagama angukhiye ahambisana ngokwemvelo.
Gcina iPhrofayela Isebenza
I-Google iphumelela iziphrofayela ezisebenza:
- Thumela izibuyekezo okungenani kanye ngeviki (okunikezwayo, izindaba, imicimbi)
- Thumela izithombe ezintsha njalo
- Phendula zonke izibuyekezo — kuhlanganise nezingezinhle
- Phendula imibuzo engxenyeni ye-Q&A
Ukufana Kwe-NAP — Igama, Ikheli, Ucingo
I-Google ibuyekeza ulwazi lwezebhizinisi lakho ku-inthanethi. Uma igama lakho, ikheli, noma inombolo yocingo uhluke kwiwebhusayithi yakho, kwi-Google Business Profile, ku-Facebook, ku-Yelp, kanye nezinye izikhangiso, i-Google iletha ukungena kwedatha yakho.
Uhlu lokuhlola:
- Ingabe i-NAP ifanayo kwiwebhusayithi yakho, kwi-Google Business Profile, ku-Facebook, nase-LinkedIn?
- Ingabe ukuhlela kufanayo kuyo yonke indawo?
- Ingabe inombolo yocingo iyformat efanayo?
Amagama Angukhiye Asendaweni — Cabanga Njengemakhasimende Akho
Ukucwaninga kwasendaweni kuvamile ukuba nezinsika ezimbili: okuthi + lapho.
- "Uplumber eManchester"
- "U-Accountant eBrooklyn"
- "Izifundo ze-Yoga eEast London"
Indlela Yokuthola Amagama Angukhiye Asendaweni
- Ncabanga ngezinsizakalo zonke ozinikeza
- Hlanganisa nedolobha lakho, emakhaya, nakumaDolobha aseduze
- Sebenzisa i-Google Autocomplete — bhala insizakalo yakho bese ubona okukhombisa i-Google
- Hlola "Ukucwaninga Okuxhunywe" kwefoni ye-Google
Hlela Amakhasi Akho Ngamagama Angukhiye Asendaweni
- Faka idolobha/indawo kumathegi we-titela kanye nezincazelo ze-meta
- Dala amakhasi akhethekile e-landing njalo isithandani se-service + idolobha
- Khuluma ngendawo ezaziwayo, emakhaya, kanye nezinye izindawo ngokwemvelo kwi-content yakho
- Faka idatha ehlelekile (Schema.org LocalBusiness)
Izibuyekezo — Ubufakazi Bokuqinisekisa Obuthola Izinga
Izibuyekezo zingezenye yezinto eziqinile ezikhiqiza izinga lentela. I-Google ibheka:
- Inani lezibuyekezo — Okuningi kungenza kahle
- Ikhwalithi — Ukuphakathi okuphezulu kuhle
- Ukwenza — Izibuyekezo ezintsha zibaluleke kakhulu
- Impendulo — Amabhizinisi aphendulayo abambisene kahle
Thola Izibuyekezo Eziningi
- Buza amakhasimende ajabulile ngqo (ngemuva kwensizakalo, ngokwakho)
- Thumela isixhumanisi ngama-SMS noma nge-imeyili esedlula ngqo kwi-form ye-reviews
- Yenza kube lula — ekunciphiseni okukhishwe kuqhubeka nezibuyekezo eziningi
- Ngaso sonke isikhathi, phendula ngokucacile nangokomoya — kuhlanganise nezibuyekezo ezinhle
Ama-Backlinks Asendaweni — Amandla Endaweni Yakho
Ama-backlinks avela ezindaweni zasendaweni akhombisa ku-Google ukuthi ibhizinisi lakho libalulekile endaweni:
- Thola isigaba kwi-directory yebhizinisi lendawo
- Faka isikhwama kumicimbi noma ezinhlakeni zendawo
- Sebenzisana namabhizinisi amanye endaweni ohamba naba
- Thola ukuqashelwa ezindaweni zendawo nakwi-blog
Linganisa i-Local SEO Yakho
Sebenzisa i-Google Search Console ukuhlole amagama angukhiye asendaweni. Rola umbiko wokusebenza ngamazwe, futhi ubheke ukuchofoza, izithombe, kanye nesikhundla ngokuhamba kwesikhathi.
Hlanganisa ne-Google Analytics ukuze ubone ukuthi uhambo lwakho luvela kuphi ngobukhulu — ingabe kuhambisana nendawo oyihlosile?
Qala Namuhla
I-Local SEO ingenye yezindlela ezisheshayo zokubonakala kubhizinisi bezimo. Qala nge-Google Business Profile yakho, uqinisekise ukufana kwe-NAP, futhi uhlele kancane ngokuthola izibuyekezo kanye nokuqukethwe kwendawo.
Phakathi kwezinhlelo ezikhiphayo ukwenza ukuhlola kwemukeli mahhala ukuze ubone isimo samanje se-web site yakho bese uthola iziphakamiso eziphathelene nokwenza ngcono.