Kucwaninga Ngekhiwu — Thola Tikhwiwa Letifanele Site Yakho

Kutsi Kuyini Kucwaninga Ngekhiwu?

Kucwaninga ngekhiwu kuyingcembha yokuthola emashali nemishwana labantu bayabhalela kuGoogle ngesikhathi befuna lokuhlinzekwayo. Kuyisisekelo semaSEO - ngaphandle kokwazi lokufunwa ngabantu, uyagijimisa ngaphandle kwelanga.

Kucwaninga kwemakhwiwa kahle kukutsela:

Lokuhamba kwenani lamakhasimende akho
Ngabe inani lendlela lekuye leyikhiwu lingavela
Ngabe kufanele kube khona umsebenzisi omningi kwekuye leyikhiwu
Luhlobo luni lwekuphumelela lokufunwa nguGoogle

Inhloso Yofuna — Umqondo Lwesisekelo

Ngaphambi kokulandela inani lokufuna, kudingeka uqonde inhloso yofuna ngaphansi kwekhiwu ngalinye. IGoogle iyathandeka kuncintisana nemiphumela enhle.

Izinhlobo Zokufuna Ezine

Ulwazi — Umsebenzisi ufuna ukufunda lokukhuluma. Izibonelo: "kutsi kuyini SEO", "kukhona kanjani ukwakha ikhasi lewebhu"

Ukuhamba — Umsebenzisi ubheka lewebhu langaphandle noma ibhizinisi. Izibonelo: "Facebook login", "BBC news"

Ezokuhweba — Umsebenzisi ucwaninga lezinhloso ngaphambi kokuthenga. Izibonelo: "ukwakha iwebhu engcono", "Shopify vs WooCommerce"

Isethulo — Umsebenzisi ulungele ukwenza isinyathelo. Izibonelo: "thenga igama", "isikhungo se-SEO"

Umgomo: Hlanganisa lokuhlinzekwayo ku-inhloso. Ungabhala ikhasi lesiza le-inhloso yocwaningo — bhala umhlahlandlela. Ungabhali umhlahlandlela wekhasi lesithathu — khombisa umkhiqizo wakho.

Ungakuthola Kanjani Tikhwiwa

1. Bhalela Kukhulumisa Ngezihloko Zakho

Qala ngokubhalela izihloko ohlanganiswe nazo ibhizinisi lakho. Cabanga ngezigaba, hhayi emashali aphindaphindiwe.

Kubantu abakhanyisa:

Ukwakha kokudla
Ukukhanyisa ikhishi
Ukufaka izinsiza
Ukukhipha izinsiza

2. Wengeze ngeGoogle Autocomplete

Bhala ngasinye isihloko esiyinhloko kuGoogle bese ubona lokho i-Autocomplete ikhombisa. Lezi zicebiso zisebenza kusuka ezifunweni zangempela.

Bhala "ukwakha ikhishi" futhi ungabona:

izindleko zokwakha ikhishi
imicabango yokwakha ikhishi
ikhishi lokwakha
ikhishi lokwakha London

3. Sebenzisa "Izifundo Ezihlobene"

Sula phansi kwemiphumela yokufuna ye-Google. Isigaba se-"Izifundo ezihlobene" sikhombisa ukushintsha okufunwayo.

4. "Abantu Baphinde Bacela"

Ibhokisi le-"Abantu baphinde bacela" phakathi kwemiphumela yokufuna liyigugu lamaphutha abantu ababuza. Luphi ulwazi lungaba isigaba noma umusho ophelele.

5. Amathuluzi Wamahhala Wekhiwu

Google Keyword Planner — Kufuna i-akhawunti yeGoogle Ads (mahhala ukwenza). Ikhombisa inani lokufunwa nomncintiswano.
Google Trends — Ikhombisa ukuthi ngabe ikhiwu likhula noma linciphe.
Google Search Console — Ikhombisa ukuthi yimaphi tikhwiwa osuyabhalile (amasayithi akhona).
Ubersuggest — Izincomo zamahhala zekhwiwa ngevolumu nokuthi yini enzima.

Hlola Tikhwiwa Takho

Ayikho tikhwiwa letiphindaphindeke kulenani elifanayo. Hlola ngalinye ikhiwu kumaphuzu amathathu:

Inani Lokufuna

Bangaki abantu abafuna lesi sikhwiwa ngenyanga? Inani eliphezulu = inani elikhulu lokuthola, kodwa futhi nenani elikhulu lemncintiswano.

Umncintiswano

Ngabe kuyanqamuka? Bheka imiphumela ethile phezulu:

Ngabe yizinkampani ezinkulu ezinolwazi lwendawo?
Ingabe okuhlinzekwayo kukhululekile futhi kubhalwe kahle?
Ingabe amapulazi anokuxhumana okuningi?

Uma imiphumela engama phezulu icyene (okukhuluma, izizinda eziphezulu), kuyithuba.

Ukuvumelana

I-kwiwa ikhona kuwe lokuhlinzekwayo? Ikhiwu elinokufuna ezingu-10,000 ngesikhathi sikhathazekile uma locwaningo lungemakhasimende akho.

I-Long-Tail vs. I-Short-Tail

I-Short-tail tikhwiwa kucaciswe futhi mdali: "izicathulo", "SEO", "indawo yokudlela". Zinalo inani elikhulu, kodwa zinesimo sokuphumelela futhi zivame ukuba nenhloso engacacile.

I-Long-tail tikhwiwa zide futhi zicacile: "izicathulo zokuhamba ezinemishweni", "SEO lendawo lwezidakamizwa", "indawo yokudlela ye-vegan eBrooklyn". Zinalo inani eliphansi kodwa:

Umonakalo ophansi
Inhloso ecacile
Izinga eliphakeme lokuguqulwa

Kubantu abaningi, tikhwiwa le-long-tail yikhala elihle lokuqala. Uhlangana ngokushesha, inani lokholo lungokwakho, nokwazi ukuhamba phambili ngempela.

Hlela Tikhwiwa Takho

Uma usunelisi, hlela ku-cluster — iqembu lezi tikhwiwa ezihlobene ezingangena kwi-page eyodwa.

U-example cluster: "ukwakha ikhishi"

izindleko zokwakha ikhishi (800 funa/nyanga)
ukubuyekezwa kwekhishi (600 funa/nyanga)
intengo ye-kitchen entsha (400 funa/nyanga)
kungakanani okungama yeni ye-kitchen entsha (300 funa/nyanga)

Konke lokhu kungakhombisa umhlahlandlela olungile mayelana nokwakha ikhishi nokuhlinzeka.

Ukuhlongoza

Awukwazi ukubamba konke ngasikhathi sinye. Beka phambili tikhwiwa ngokuya:

Ukuvumelana nebhizinisi lakho (ubukhulu obuphakeme)
Umncintiswano — qala kulokho okulula ukukhomba
Inani lokufuna — kanele ukukholisa
Ibhanqa Lokuguqulwa — seduze nesithengeka kungcono

Kusuka Kwi-Tikhwiwa Kuze Kube Kujabula

Ngezwi ngelinye lemali ukukholisa:

Funa kuGoogle bese uhola phezulu kumphumela ongu 5
Thola umzila (umhlahlandlela, uhlu, ividiyo, umkhiqizo)
Bhala okuhlinzekwayo okungcono, okunesikhumbuzo, noma okwakamuva
Hlonza isihloko se-tag, incazelo ye-meta, nezihloko
Phumula bese uthola imiphumela ngezinsuku ezifanele

Qala

Kucwaninga ngekhiwu kumele kube lula. Qala ngeGoogle Autocomplete ne-Search Console (uma unaso isayithi esikhona), bese uqhubeka lapha.

Sebenzisa umkhankaso we-SEO mahhala ukuze ubone ukuthi yimaphi tikhwiwa le-site yakho osayibhalile — kuphi kwekukhumbulwa okukhulu.