GeneralMixed
SEO Report: pay.nl
2026 බක් 29 · 30 findings
86
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
seo
87(+42 vs avg)
security
92(+34 vs avg)
performance
0(-44 vs avg)
accessibility
69(+17 vs avg)
Best Practices
91(+35 vs avg)
Key Findings
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- Critical6 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- MediumMultiple H1 tags
Use only one H1 per page; use H2-H6 for subsections
- MediumMissing main landmark
Wrap primary content in a <main> element for screen reader navigation
Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.