Local BusinessMixed
SEO Report: ziprecruiter.com
May 3, 2026 · 32 findings
82
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
76(+28 vs avg)
security
85(+23 vs avg)
performance
0(-50 vs avg)
accessibility
77(+21 vs avg)
Best Practices
99(+39 vs avg)
Key Findings
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- CriticalHTTP 405 error
Fix the server error to return a 200 status
- CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
- CriticalEntire site blocked in robots.txt
Remove the Disallow: / directive to allow search engines to crawl the site
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type