Local BusinessMixed
SEO Report: wmu.se
April 30, 2026 · 30 findings
84
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
84(+36 vs avg)
security
91(+29 vs avg)
performance
0(-50 vs avg)
accessibility
69(+13 vs avg)
Best Practices
88(+28 vs avg)
Key Findings
- Critical4 form fields without labels
Use <label for="id"> or aria-label on every form field
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- MediumNo structured data found
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- MediumMissing main landmark
Wrap primary content in a <main> element for screen reader navigation
- MediumNo skip navigation link
Add a visually hidden skip link as the first focusable element
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.