EcommerceB2C

SEO Report: willi.pl

May 9, 2026 · 56 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo

81(+23 vs avg)

security

83(+12 vs avg)

performance

0(-55 vs avg)

accessibility

50(-14 vs avg)

Best Practices

80(+12 vs avg)

Key Findings

CriticalCould not fetch page
Ensure the site is accessible
CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
CriticalInvalid sitemap format
Ensure sitemap.xml is properly formatted XML
CriticalEmpty sitemap
Add URLs to the sitemap

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

Local SEO Context

Poland is Central Europe's fastest growing digital market.

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