EcommerceB2C

SEO Report: westwing.it

April 30, 2026 · 29 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo

90(+32 vs avg)

security

83(+12 vs avg)

performance

0(-55 vs avg)

accessibility

77(+13 vs avg)

Best Practices

93(+25 vs avg)

Key Findings

CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Critical1 form fields without labels
Use <label for="id"> or aria-label on every form field
MediumMissing content-security-policy
Add a Content-Security-Policy header to restrict resource loading
MediumMissing x-frame-options
Add X-Frame-Options: DENY or SAMEORIGIN header

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

Local SEO Context

Italy favors local content and has strong mobile adoption.

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