EcommerceB2C

SEO Report: uniqa.pl

April 30, 2026 · 35 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo

88(+30 vs avg)

security

76(+5 vs avg)

performance

0(-55 vs avg)

accessibility

62(-2 vs avg)

Best Practices

90(+22 vs avg)

Key Findings

CriticalHTTP 405 error
Fix the server error to return a 200 status
Critical4 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Critical35 buttons without accessible name
Add visible text or aria-label to all buttons
CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

Local SEO Context

Poland is Central Europe's fastest growing digital market.

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