Local BusinessMixed
SEO Report: toolab.se
May 9, 2026 · 43 findings
78
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
90(+42 vs avg)
security
77(+15 vs avg)
performance
0(-50 vs avg)
accessibility
50(-6 vs avg)
Best Practices
87(+27 vs avg)
Key Findings
- CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
- MediumLocalBusiness missing "address"
Add "address" to your LocalBusiness schema for better local search visibility
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.