Local BusinessMixed
SEO Report: thematter.co
May 1, 2026 · 45 findings
67
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
81(+33 vs avg)
security
57(-5 vs avg)
performance
0(-50 vs avg)
accessibility
51(-5 vs avg)
Best Practices
80(+20 vs avg)
Key Findings
- CriticalSSL certificate not found
Ensure the site has a valid SSL certificate installed
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- Critical5 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type