Local BusinessMixed
SEO Report: theestablishment.co
May 3, 2026 · 40 findings
66
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
64(+16 vs avg)
security
51(-11 vs avg)
performance
0(-50 vs avg)
accessibility
84(+28 vs avg)
Best Practices
92(+32 vs avg)
Key Findings
- CriticalSSL certificate not found
Ensure the site has a valid SSL certificate installed
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- MediumMissing content-security-policy
Add a Content-Security-Policy header to restrict resource loading
- MediumMissing x-content-type-options
Add X-Content-Type-Options: nosniff header
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type