EcommerceB2C

SEO Report: switchbot.jp

May 1, 2026 · 38 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo

89(+31 vs avg)

security

89(+18 vs avg)

performance

0(-55 vs avg)

accessibility

31(-33 vs avg)

Best Practices

89(+21 vs avg)

Key Findings

CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
Critical244 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Critical4 form fields without labels
Use <label for="id"> or aria-label on every form field
Critical2 buttons without accessible name
Add visible text or aria-label to all buttons

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

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