Local BusinessMixed
SEO Report: open.ch
May 1, 2026 Β· 31 findings
81
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
82(+34 vs avg)
security
94(+32 vs avg)
performance
0(-50 vs avg)
accessibility
46(-10 vs avg)
Best Practices
89(+29 vs avg)
Key Findings
- Critical13 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical2 form fields without labels
Use <label for="id"> or aria-label on every form field
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials β they hurt mobile experience and can trigger Google penalties
- CriticalCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- βDefine clear landing pages for each segment
- βUse different meta strategies per page group
- βSegment sitemap by content type