EcommerceB2C
SEO Report: makadamia.it
May 7, 2026 · 45 findings
79
Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.
Score Breakdown
Average Ecommerce score: 62
seo
83(+25 vs avg)
security
82(+11 vs avg)
performance
0(-55 vs avg)
accessibility
62(-2 vs avg)
Best Practices
81(+13 vs avg)
Key Findings
- CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- Critical2 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Recommendations for your industry
- 1Add Product schema markup to product pages
- 2Mark up prices with Offer schema
- 3Optimize checkout speed to under 3 seconds
- 4Add trust signals and customer reviews
- 5Ensure mobile-friendly checkout experience
SEO Checklist for Ecommerce
Tips for B2C websites
- →Prioritize mobile speed and user experience
- →Use rich structured data for products/services
- →Implement customer reviews and social proof
Local SEO Context
Italy favors local content and has strong mobile adoption.