Local BusinessMixed
SEO Report: mailjet.com
May 1, 2026 · 31 findings
87
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
89(+41 vs avg)
security
92(+30 vs avg)
performance
0(-50 vs avg)
accessibility
69(+13 vs avg)
Best Practices
93(+33 vs avg)
Key Findings
- Critical2 form fields without labels
Use <label for="id"> or aria-label on every form field
- MediumMissing main landmark
Wrap primary content in a <main> element for screen reader navigation
- MediumGeneric link text
Use descriptive link text that makes sense out of context
- MediumHigh crawl delay
Reduce or remove crawl-delay unless the server truly can't handle crawler traffic
- MediumNo sitemap.xml found
Create a sitemap.xml to help search engines discover all pages
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type