Local BusinessMixed
SEO Report: kayak.com
May 1, 2026 · 28 findings
91
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
96(+48 vs avg)
security
81(+19 vs avg)
performance
0(-50 vs avg)
accessibility
100(+44 vs avg)
Best Practices
93(+33 vs avg)
Key Findings
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- MediumMissing x-frame-options
Add X-Frame-Options: DENY or SAMEORIGIN header
- Medium5 cookies missing Secure flag
Add the Secure attribute to all cookies to prevent transmission over HTTP
- MediumNo rate limiting detected
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- MediumServer version exposed
Remove version numbers from the Server header to reduce attack surface
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type