Local BusinessMixed
SEO Report: inso.pl
April 30, 2026 · 22 findings
91
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
87(+39 vs avg)
security
92(+30 vs avg)
performance
0(-50 vs avg)
accessibility
92(+36 vs avg)
Best Practices
99(+39 vs avg)
Key Findings
- MediumNo structured data found
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- MediumMissing x-content-type-options
Add X-Content-Type-Options: nosniff header
- MediumNo Organization schema
Add Organization structured data with name, logo, and contact information
- MediumNo skip navigation link
Add a visually hidden skip link as the first focusable element
- LowMissing referrer-policy
Add Referrer-Policy: strict-origin-when-cross-origin
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Poland is Central Europe's fastest growing digital market.