GeneralMixed
SEO Report: hpbn.co
May 3, 2026 · 33 findings
77
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
seo
70(+25 vs avg)
security
84(+26 vs avg)
performance
0(-44 vs avg)
accessibility
66(+14 vs avg)
Best Practices
95(+39 vs avg)
Key Findings
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- CriticalMissing lang attribute
Add lang="en" (or appropriate language) to the <html> tag
- MediumNo structured data found
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- MediumMissing SPF record
Add a TXT record with v=spf1 policy
- MediumMissing DMARC record
Add a DMARC TXT record to prevent email spoofing
Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type