Local BusinessMixed
SEO Report: helcom.fi
April 30, 2026 · 43 findings
73
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
70(+22 vs avg)
security
82(+20 vs avg)
performance
0(-50 vs avg)
accessibility
54(-2 vs avg)
Best Practices
81(+21 vs avg)
Key Findings
- CriticalMissing og:title
Add og:title meta tag for compelling social media previews
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- CriticalMissing meta description
Add a meta description (120-160 characters)
- Critical6 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Finland has high technology adoption and favors Finnish-language pages.