Local BusinessMixed
SEO Report: expoints.nl
April 30, 2026 · 37 findings
76
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
79(+31 vs avg)
security
83(+21 vs avg)
performance
0(-50 vs avg)
accessibility
47(-9 vs avg)
Best Practices
89(+29 vs avg)
Key Findings
- CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
- Critical4 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
- CriticalMissing document title
Add a descriptive <title> for screen readers and browser tabs
- CriticalInvalid sitemap format
Ensure sitemap.xml is properly formatted XML
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.