EcommerceB2C
SEO Report: equilibra.it
May 1, 2026 · 40 findings
86
Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.
Score Breakdown
Average Ecommerce score: 62
seo
83(+25 vs avg)
security
82(+11 vs avg)
performance
0(-55 vs avg)
accessibility
100(+36 vs avg)
Best Practices
89(+21 vs avg)
Key Findings
- CriticalInvalid sitemap format
Ensure sitemap.xml is properly formatted XML
- CriticalEmpty sitemap
Add URLs to the sitemap
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- MediumMultiple H1 tags
Use only one H1 per page; use H2-H6 for subsections
- MediumVery low text-to-HTML ratio
Increase meaningful text content relative to HTML markup
Recommendations for your industry
- 1Add Product schema markup to product pages
- 2Mark up prices with Offer schema
- 3Optimize checkout speed to under 3 seconds
- 4Add trust signals and customer reviews
- 5Ensure mobile-friendly checkout experience
SEO Checklist for Ecommerce
Tips for B2C websites
- →Prioritize mobile speed and user experience
- →Use rich structured data for products/services
- →Implement customer reviews and social proof
Local SEO Context
Italy favors local content and has strong mobile adoption.