Local BusinessMixed
SEO Report: epm.se
April 30, 2026 · 33 findings
88
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
80(+32 vs avg)
security
89(+27 vs avg)
performance
0(-50 vs avg)
accessibility
100(+44 vs avg)
Best Practices
88(+28 vs avg)
Key Findings
- CriticalInvalid sitemap format
Ensure sitemap.xml is properly formatted XML
- CriticalEmpty sitemap
Add URLs to the sitemap
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- CriticalCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
- MediumNo User-agent directive
Add User-agent: * to apply rules to all crawlers
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.