Local BusinessMixed
SEO Report: dpd.fr
April 30, 2026 · 42 findings
78
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
77(+29 vs avg)
security
92(+30 vs avg)
performance
0(-50 vs avg)
accessibility
46(-10 vs avg)
Best Practices
86(+26 vs avg)
Key Findings
- Critical18 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical7 form fields without labels
Use <label for="id"> or aria-label on every form field
- CriticalInvalid sitemap format
Ensure sitemap.xml is properly formatted XML
- CriticalEmpty sitemap
Add URLs to the sitemap
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
France requires French content for local searches and has strict RGPD rules.