Local BusinessMixed
SEO Report: craft.co
May 1, 2026 · 30 findings
83
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
76(+28 vs avg)
security
93(+31 vs avg)
performance
0(-50 vs avg)
accessibility
70(+14 vs avg)
Best Practices
91(+31 vs avg)
Key Findings
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- Critical32 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type