Local BusinessMixed

SEO Report: bt.no

April 28, 2026 · 30 findings

report.overallScore

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo

87(+39 vs avg)

security

74(+12 vs avg)

performance

0(-50 vs avg)

accessibility

31(-25 vs avg)

Best Practices

96(+36 vs avg)

Key Findings

CriticalSSL certificate not found
Ensure the site has a valid SSL certificate installed
Critical14 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Critical1 form fields without labels
Use <label for="id"> or aria-label on every form field
Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO

Recommendations for your industry

1Optimize Google Business profile
2Add Service/LocalBusiness schema
3Integrate customer reviews with Review schema
4Ensure consistent NAP data across all pages
5Create profiles in local business directories

SEO Checklist for Local Business

LocalBusiness schemaOpening hours in schemaService area definedGoogle Business profileDedicated contact pageCustomer testimonials with schemaFAQ schema markupBreadcrumb navigationAlt text on all product imagesMobile-friendly design

Tips for Mixed websites

→Define clear landing pages for each segment
→Use different meta strategies per page group
→Segment sitemap by content type

Local SEO Context

Norway has Scandinavia's highest digital purchasing power per capita.

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