EcommerceB2C
SEO Report: bof.nl
May 1, 2026 · 41 findings
78
Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.
Score Breakdown
Average Ecommerce score: 62
seo
77(+19 vs avg)
security
84(+13 vs avg)
performance
0(-55 vs avg)
accessibility
62(-2 vs avg)
Best Practices
86(+18 vs avg)
Key Findings
- Critical2 form fields without labels
Use <label for="id"> or aria-label on every form field
- Critical2 buttons without accessible name
Add visible text or aria-label to all buttons
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- CriticalCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
- MediumNo structured data found
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
Recommendations for your industry
- 1Add Product schema markup to product pages
- 2Mark up prices with Offer schema
- 3Optimize checkout speed to under 3 seconds
- 4Add trust signals and customer reviews
- 5Ensure mobile-friendly checkout experience
SEO Checklist for Ecommerce
Tips for B2C websites
- →Prioritize mobile speed and user experience
- →Use rich structured data for products/services
- →Implement customer reviews and social proof
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.