Local BusinessMixed

SEO Report: appli.se

April 30, 2026 · 45 findings

report.overallScore

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo

80(+32 vs avg)

security

72(+10 vs avg)

performance

0(-50 vs avg)

accessibility

62(+6 vs avg)

Best Practices

80(+20 vs avg)

Key Findings

CriticalMissing strict-transport-security
Add Strict-Transport-Security header with max-age of at least 31536000
CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
CriticalMissing og:title
Add og:title meta tag for compelling social media previews
Critical9 form fields without labels
Use <label for="id"> or aria-label on every form field
Critical3 buttons without accessible name
Add visible text or aria-label to all buttons

Recommendations for your industry

1Optimize Google Business profile
2Add Service/LocalBusiness schema
3Integrate customer reviews with Review schema
4Ensure consistent NAP data across all pages
5Create profiles in local business directories

SEO Checklist for Local Business

LocalBusiness schemaOpening hours in schemaService area definedGoogle Business profileDedicated contact pageCustomer testimonials with schemaFAQ schema markupBreadcrumb navigationAlt text on all product imagesMobile-friendly design

Tips for Mixed websites

→Define clear landing pages for each segment
→Use different meta strategies per page group
→Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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