Local BusinessMixed
SEO Report: aftershoot.co
May 3, 2026 · 29 findings
85
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
79(+31 vs avg)
security
79(+17 vs avg)
performance
0(-50 vs avg)
accessibility
100(+44 vs avg)
Best Practices
94(+34 vs avg)
Key Findings
- CriticalMissing sitemap.xml
Create a sitemap.xml to help search engines discover all pages
- CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- CriticalCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
- MediumMissing SPF record
Add a TXT record with v=spf1 policy
- MediumMissing DMARC record
Add a DMARC TXT record to prevent email spoofing
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type