Momwe Mungatsuvere SEO Rankings: Njira Yathunthu Yophunzitsira Kukhazikika

Mwachita bwino kuwonjezera ma meta tags anu, mukukonza liwiro la tsamba lanu, komanso mukupanga zomwe zili bwino. Koma muthandiza bwanji kuti muwone ngati ntchito zanu zikugwira ntchito? Popanda kuteteza zomwe mumapeza pa injini yosaka, mukuyenda osati kudziwa. Kusunga malo ndi chida chomwe chimakuwonjetsani ngati ntchito zanu za SEO zikuyenda bwino — kapena ngati muli ndi ntchito yosintha njira.

Kodi N chiyani SEO Rank Tracking?

SEO rank tracking ndi njira yotsatira momwe tsamba lanu limawonekera m’sitolo za injini zosaka (SERPs) pazifukwa zenizeni patsogolo. Mukamapeza munthu akusaka “kafe yabwino kwambiri ku Copenhagen” ndipo tsamba lanu limawonetsedwa ngati chinthu chachitatu, momenya n’kuchita. ndiye malo anu pazifukwa amenewo ndi malo 3.

Kutsatira kuchokera pamwambozi tsiku ndi tsiku, sabata iliyonse, kapena mwezi uliwonse kumakupatsani chithunzi choyera cha njira yanu ya SEO. Muli kutuluka? Kuduma? Kuchita bwino? Zomwe zili m’makhalidwe zimakuwonetsani nkhaniyo.

Chifukwa Chiyani Kutsatira Malo Kuli Kofunika

1. Yerekeza Zotsatira za Ntchito Zanu za SEO

Kubwereza kwa tsamba lanu kumafunikira kuti kuchite bwino. Mukamakhazikitsa mutu wa tsamba, kuwonjezera ma schema markup, kapena kupanga ma backlinks atsopano, kutsatira malo kumakuwonetsani ngati zosintha zomwe zili za.

2. Kuona Kutuluka Kutchuka Kuti Kukhala Zovuta

Zowonjezera za algorithm, zosintha kuchokera kwa wothandizira, ndi zovuta zamakina zingathe kuchititsa kutuluka kwachangu. Ngati mukutsatira tsiku ndi tsiku, mudzaona kugwa mkati mwa maola 24. Ngati palibe zomwe zikutsatiridwa, muthandiza kuti mwazindikira mpaka ngati kutuluka kwanu kukhumudwitsa.

3. Dziwani Zolakwika Zamakhalidwe

Mawu ena ndi olimbikitsa kwambiri. Ena ndi osavuta kudzala. Popanda kutsatira malo anu mu mawu ambiri, mudzapanga chibvumirano cha mawu ofunika komanso mwayi pa nthawi yake.

4. Onetsani ROI kwa Stakeholders

Kuyankhulana ndi bwana, wogwiritsa ntchito, kapena nokha, data ya malo imapereka umboni wotsimikiza kuti ndalama za SEO zikugwira ntchito. "Tinatulukira pa malo 15 mpaka malo 4 pazifukwa zathu zapamwamba" ndikuwonetsa nkhani yanjirayo kuposa "tinasintha zinthu zina."

Makhalidwe Ofunika mu Rank Tracking

Position Yapano

Chikhalidwe choyamba. Tsamba lanu limayenda bwanji panthawi yomwe mukutsatira mawu? Malo 1 akutanthauza kuti ndinu choyamba. Malo 10 amawoneka ngati mukuyenda pa tsamba lachiwiri. Kupita kwa malo 10, mukufuna kukhala pa tsamba lachiwiri kapena choopsa.

Kutsitsimula Kwamalo (Delta)

Kuchita Definition kwa mojo kumatha bajarukuti pamene tione tsopano? Delta ya +3 ikutsimikizira kuti mwatuluka. Delta ya -5 ikutsimikizira kuti mwataya. N’pamenepa momwe matebulo amadziwika.

Kukula kwa Kutsatsa

Sizimene zikanakhala zina. Kukula kwa #1 pakati pa mawu amene amapezeka kwambiri sasakhalanso kulikonse. Kutsatira kutula #5 kwa mawu omwe akupatsidwa ndi 10,000 kukula kuli koyenera. Zida zanu zotsata ziyenera kuwonetsa bwanji pagalimoto.

Zovuta za Mawu

Kuwona kutenga koyenera n’kofunika pokhala ndi mawu. Zovuta (nthawi zambiri 0-100) zikutsimikizira mesta kumene mukukhudze. Mawu ovuta amafunikira ma backlinks ambiri ndi mphamvu. Mawu osavuta angachititse kutheka kwambiri popanda kuchita bwino pamwambo.

Chikhalidwe cha Kukhwima (CTR) Pamsika

Malo 1 akupangitsa 28-31% ya ma clicks onse. Malo 2 amafika pafupifupi 15%. Malo 3 amafika pafupifupi 11%. Pa malo 10, mukupita ku 2-3%. Chikhalidwe ichi chikuonetsa chifukwa chake kutulutsa kochepa kumatha kuchititsa kukula kwamtengo wosiyana.

Momwe Mungasinthire Kukhalitsa Kwezani Kukhwima

Step 1: Sankhani Ma Mawu A Chiyembekezo

Yambani ndi mawu anu ofunikira kwambiri a bizinesi - mawu omwe makasitomala anu abwino amawapanga. Khazikitsani nthawi ymawu:

• Mawu apamwamba: Maonekedwe apamwamba, mawu ovuta (mwachitsanzo, "zida za SEO")
• Mawu asanjika: Mawu osavuta, mawu wamadzi (mwachitsanzo, "zida za SEO zosangalala kwa bizinesi)
• Mawu ogulitsidwa: Dzina la kampani yanu ndi zosinthasi
• Mawu akusowa mbali: Mawu osowa zaiko zomwe mukukonzekera baibulo

Gulu labwino atabanda ndi mawu 20-50. Mukhoza kuwonjezera anthu ena ngati mwapeza mwayi atsopano.

Step 2: Dziwani Malo Anu a Benchi

M’mbuyomu, guleke zotsatira zenizeni zanu. Kukumbukilako kungofunika - popanda kopeka, simungathe kuchitatu kugulitsa. Tsatirani choyambirira choyenera ndipo muwonetsetse zotsatira.

Step 3: Dziwani Maonekedwe A Tsiku

Ndi nthawi iribwino ya kuchita kutsatira kwa SEO. Izitsegula kuwonjezeka kwagulu ndithu komwe kumatha kupangitsa kuchita chisankho chachitatu. Makhalidwe a tsiku kulipira mu boma. Magalasi a mwezi amaoneka kwambiri — zomwe palibe zotsatsira ndipo mudzapeza zosintha zofunika.

Step 4: Pezani Phokoso Pakompyuta ndi Kuwombola

Google ikukula makola ambiri, koma Bing, Yahoo, ndi ma injini asungulire angagwiritsidwe ntchito mdera . Dziwani kuti mukutsatira injini yomwe ili kuzungulira, ndipo mukonze malo okhalamo - malo owonetsera alimbikitsidwa kumafunika kudodzo mafunde koma mbiri.

Step 5: Kuonetsedwa Zowopsa

Kutsatira mawu ofanana pa mngelo wopanda malo kuweza. Mukmawithu akufunika pa mkatikati, dinani chiwongolero kuti monde nyale. Pamene wopanda chiyembekezo achita zotsatira pa mfungulo m'ma mawu omwe mukukakhala, onani momwe akuchitira.

Kukumbukira Mavuto Omasuka mu Rank Tracking

Kuonetsa Malo Mwadzidzidzi

Sizokhudza kuchita Google mawu anu ndikulondola fimandi zanu. Zotsatira zakuchezera zimakhala zovuta kutenga muyezo, mbali, ndi zida. Mawonedwe sanakwanitse kupeza malangizo. Tsatirani zida zowonjezera zomwe zimachotsa ndi maphunziro.

Kuoneserana Mawu Ochito

Ngati simungapange mawu 5, mukadalira khumbo. Tsamba lanu liri pa mawu opangidwa mogwirizana. Limbikitsani muyezo watsopano kuona mwayi apachikhalidwe.

Kutengera Maonekedwe a SERP

Malo a 1 osati nthawi zonse ayenera kuti pamwamba pa tsamba. Makhodi achidule, njinga zolakwika, maphakathi, ndi masamba a "Anthuwa anankhula" amachotsa zotsatira pamaliranga. Ma tracking anu ayenera kutenga malangizo pa mawu aliwonse.

Kusokoneza Nthawi Zonse

Ma rankings amakhudzidwa kasamalidwe. Ma kuka pa malo 1, mwachitsanzo, alikwatu amatanthawuza kuti palibe chovuta. Tsatirani zidziwitso zilongosolo, osati kudetsedwa pa tsiku. Limbikitsani mawu amene atuluka pa nthawi yake, osati zinyalala.

Kukhala Kukhala Kwambiri

Sanjani mawu anu m’magulu angapo, tsamba, kapena cholinga cha bizinesi. "Ma keywords apakatikati ankhurugwa" ndi mawonekedwe opanda mos dikhodamtso. "Mafungulo a tsamba osokoneza amasokoneza mawu" akuwonetsa chikhumbo chatsopano.

Kodi Kuchita Mukamasonyezedwa Malo

1. Osaiwa

Choyamba, dziwani kulumikiza. Kodi mawu ndi kumapereka, kapena khonzo kulenda kamodzi? Mungathe kukhala pafupifupi uku chikhukhuri. Pochita khondowowosowa, tikulira tsopano phenomenon.

2. Dziwani Kutsata Ma Algorithm

Google ikugwiritsa ntchito zotsatirapo bwino kale akukula akukhalabe. Onani maulendo a SEO kuona ngati pangakhale kuthekera maliro tsopano.

3. Konza Tsamba Lanu

Chitani free SEO audit pa tsambalo. Onani:

• Zovuta za kukula
• Maulendo olipira
• Zimene zimakhalitsa matebulo
• Zovuta za kasamala
• Kuthandizira kwa chipangizo

4. Pewani Lilipooka

Zimene mwapanga zikhala zolepheretsa? Kodi wogwira ntchito akachititsa chimodzi? Kupdate za lilipo zingatenge mawu amawu.

5. Onani Zovuta Zamankhwala

Zindikirani chabe, churn maziko, robots.txt zisankho, makarita okhueira, atha kukhala zakuonjezera. Tsitsani madandaulo osavuta pa ziwerengedwe.

Rank Tracking ndi Nkhani Yanu ya SEO

Rank tracking si chinthu chofunika - ndi chida chapadera. Pano pali momwe mungagwiritsire ntchito zotsatirazi:

Kupeza Mphamvu Zotsatira

Mawu omwe mumayenda pamalowu 4-10 ndi chiyembekezo chikulu. Mazina anu akudziwa kwambiri kuti Google ikulemerera. Ndi kusinthira kutsogola, mwachipongwe.

Dziwani Zovuta za Maphunziro

Ngati mapango akupikisana pamawuwa omwe simukukhala nawo, ndi njira yokwanira. Pangani mndandanda wopanda kuyanjana mkati mwazomwe zili.

Limbikitsani Kukhala mu Zochita Zakhomo

Ngati mukuphakata chiyembekezo cha 1-5 kuchokera, mungapanga njira zojombanako. Khazikitsani malo anu, mazu atayambitsitsidwa, zinthu ndi zofunika mu zochitika.

Dziwani Kalendala Yanu ya Zophunzitsa

Zowonongeka zanu zotsatirazi ziyenera kuwaza zomwe zowonongeka. Ngati malo akukumbira chikhumbridwi, zomwe zili m’mawu ayeneranso kuchita.

Kukhala Kutsatira Kwezani Kukhwima ndi LANGR

Kusunga mawu a mapepala a momani kuzikitsani kwachitika koyenera. LANGR SEO ikupitiliza mzimu wapachiyambi:

• Kutsatira malo tsiku ndi tsiku pazinthu zonse zanu
• Zidziwitso zonse za zotsatira zomwe zikukula pambuyo
• Kutsata makonzedwe kuwonetsetsa omwe akudziwa
• Zidziwitso zothandiza pamene zotsatira zikhala mbali
• Mavuto ndi zovuta zotsatira zonse

Kuthandizira ndi kudziwika kwa 10-module SEO audit, mukupanga zonse zowononjetseka ndi kuteteza kuchititsa kakang'ono zotsatira zanu nthawi ya sabata.

Zotsatira Zofunika

1. Kutsatira tsiku — sabata iyo ikupezeka. Izo zili pansi pa zonse.
2. Yambani ndi mawu 20-50 omwe amaphatikizapo masamba apamwamba, mawu ozungulira, mawu a branded, ndi mawu emakhalabe.
3. Onani makampani — kutengera kwawo kumakuthandizani.
4. Yankhani pakupezeka — pezani zotsatira zapa malangizo, kalendala pakupezeka mawu.
5. Gwiritsani ntchito — data yochita pakakwaniritsa ingofunika.

Malamulo anu ndi chizindikiro cha masewero a SEO. Popanda kuyang'ana m’muyezo, simungahe kumidzi. Kukhala patsogolo pa zomwe mqmwamba, ndikuchita njira yothandiza!