Local SEO — Fufuzani ndi Makasitomala ku Madera Anu
Chiyani Ndi Local SEO?
Local SEO ikukhudza kuoneka pamene anthu akusaka zinthu kapena ntchito m’maiko awo. Pamene wina akusaka "dentist London" kapena "pizza near me", Google ikuwonetsa zotsatira zakumudzi — ndipo apa local SEO imatsimikizira ngati bizinesi yanu ikuwoneka.
Kwa ma shopu, malo odyera, akatswiri, ndi makampani ofunika, local SEO nthawi zambiri ndi kofunika koposa SEO wamba. Simukupikisana ndi intaneti yonse — mukupikisana ndi mabizinesi amene ali m’maiko anu.
Google Business Profile — Chinthu Chofunika Kwambiri
Google Business Profile (poyamba Google My Business) ndi chitsanzo cha local SEO. Ndicho chithunzi chomwe chimakhala pamwambapa pa zotsatira za kusaka chokhala ndi mapu, nthawi zotsegulira, zotsatira, ndi zambiri za kulankhula.
Pezani Ndipo Tengani Sitanjika Ya Profile Yanu
- Pitani ku business.google.com kuti mupange profile yanu
- Chitani chitsimikizo cha bizinesi yanu (nthawi zambiri ndi postcard kapena foni)
- Pangizani zonse — zosayenera kupitirira
Msewu Wofunika Kwambiri
- Dzina la Bizinesi — Momwemo monga dzina lanu la pano. Musayike maiko.
- Machitidwe — Sankhani machitidwe oyenera kwambiri. Onjezani machitidwe a m'maboma amene akugwirizana.
- Adilesi — Yosakhazikika komanso yofanana ndiwebusayiti yanu ndi zofanana zina.
- Nthawi Zotsegulira — Khalani zikuyendera bwino. Kuphatikiza ma ola owonjezera ndi nthawi zapadera.
- Nambala ya Foni — Gwiritsani ntchito nambala yakwanu ngati mungathe.
- Webusayiti — Kukhala ndi link ku tsamba lanu lalikulu kapena tsamba lalikulu lokaci yake.
- Kufotokozera — 750 mawu kuti mufotokozere bizinesi yanu. Onjezani maiko ofunika mwachilengedwe.
Ntchito Yachitukuko
Google imapambana ma profile omwe akugwiritsidwa ntchito:
- Perekani zotsatira pafupipafupi osachepera masiku asanu ndi awiri (zopereka, nkhani, zochitika)
- Ikani zithunzi zachilendo nthawi zonse
- Respondani ku zolemba zonse — kuphatikiza zomwe sizikufunikira
- Yankhani mafunso m’njira ya Q&A
NAP Kusintha — Dzina, Adilesi, Foni
Google imayang'anitsitsa zambiri za bizinesi yanu pa intaneti. Ngati dzina lanu, adilesi, kapena nambala ngati zinali zosiyana pa tsamba lanu, Google Business Profile, Facebook, Yelp, ndi zina, Google imataya chikhulupiriro mu zidziwitso zanu.
Masewera:
- Kodi NAP ndi monga m'tsambamo, Google Business Profile, Facebook, ndi LinkedIn?
- Kodi kulembedwa kuli kumeneko?
- Kodi nambala ya foni ikugwirizana?
Maiko Osewera — Maganizo Ngati Mukusankha
Kusaka kwachibukiro nthawi zambiri kumakhala ndi magawo awiri: chiyani + ku.
- "Plumber Manchester"
- "Accountant Brooklyn"
- "Yoga classes East London"
Momwe Mungapeze Maiko Osewera
- Pewani zotsatira zonse zomwe muyitanitsa
- Lembani ndi mzinda wanu, kuchokera kumalo, ndi mabanja akukumbukira
- Gwiritsani Google Autocomplete — lembani ntchito yanu ndiyeno onani zimene Google ikulimbikitsa
- Onani "Zokhudzana" pamwamba pa peji ya Google
Tengani Tsamba Lanu Kwa Maiko Osewera
- Onjezani mzinda/kuchokera mu mawu a chotsatira ndi mfundo zasungidwazo
- Konkhosani tsamba la landing lanthawi ya ntchito iliyonse + mzinda
- Onetsani malo a kumidzi, maiko, ndi malo mwachilengedwe mu zikalata zanu
- Onjezani deta yolingana (Schema.org LocalBusiness)
Zolemba — Uthenga Wosamalira Uthenga
Zolemba ndizofunika kwambiri pakukula kwadziko. Google imayang'ana:
- Chiwerengero cha zolemba — Chikubwa ndi chabwino
- Khalidwe — Chikhalidwe chabwino chiri muphaso
- Nthawi — Zolemba zatsopano zimaika bwino
- Responds — Mabizinesi omwe amayankhula amapeza bwino
Pezani Zolemba Zambiri
- Funsetsa makasitomala okhutira mwachindunji (pambuyo pa ntchito, ndi cham'mbuyo)
- Tumizani link kudzera pa SMS kapena imelo yomwe imachita bwino pa fomu ya zolemba
- Awonetse kuti akhale osavuta — kunyezimwa zochepa zimachititsa kuti zolembedwa zidziwike
- Zikani nthawi zonse zamakhalidwe ndi zabwino — kuphatikizapo kuchotsa kuti zam'tsogolo
Patali Amayi — Kukhazikika Ku Mwala Wanu
Malamulo a kumudzi akuthandizza Google kuti bizinesi yanu ikukhudza mu área:
- Kukhala mwa ma directory a mabizinesi a kumudzi
- Tsegula zochitika kapena masangano akumaloko
- Lankhulani ndi mabizinesi ena a kumudzi pa cross-links
- Pezani kuchitapo pa midia yachikhalidwe ndi ma blog
Pezani Mwachangu Local SEO Yanu
Gwiritsani ntchito Google Search Console kuti muyesere maiko a osewera. Punganya ntchito ya deta ya zitsanzo za maiko osayang'ana mzinda wanu, ndikuwonetsani kukula, zotsatira, ndi malo pamakhala nthawi.
Konkhoseni ndi Google Analytics kuti muone komwe kupita kwa anthu m'khondo — kodi kumakwaniritsa m’dziko lanu?
Yambani Lero
Local SEO ndi imodzi mwa njira zothandiza kwambiri kuoneka kwa mabizinesi amunthu. Yambani ndi Google Business Profile yanu, onetsetseni NAP kuseka, ndikupitiliza kukula ndikuyesa zolemba ndi zinthu za kumudzi.
Tsegulani kuchita SEO popanda mtengo kuti muone momwe tsambalo ili komanso kupatsani mawu abwino.