NetthandelB2C

SEO-rapport: bof.nl

1. mai 2026 · 41 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Gjennomsnittlig Netthandel-poeng: 62

seo

77(+19 vs avg)

security

84(+13 vs avg)

performance

0(-55 vs avg)

accessibility

62(-2 vs avg)

Best Practices

86(+18 vs avg)

Viktigste funn

Kritisk2 form fields without labels
Use <label for="id"> or aria-label on every form field
Kritisk2 buttons without accessible name
Add visible text or aria-label to all buttons
KritiskIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
KritiskCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
MiddelsNo structured data found
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Netthandel

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

Local SEO Context

The Netherlands is one of Europe's most digitally mature markets with high mobile share.

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