Te SEO Hangarau mō te Tāngata Pātea — Ngā Mea Katoa E Pēnei ana koe

He aha te SEO Hangarau?

Ko te SEO hangarau e pā ana ki te whakarite i ngā pūtirotiro rapu e taea ai te kitea, te kāpō, te mōhio, me te rārangi i ngā whārangi e tika ana. Ko te tūāpapa kāore e kitea i raro i āu katoa mahinga me ngā kupu matua.

Ka taea e koe te tuhituhi i te mōhiohio pai rawa atu i te ao — engari ki te kore e taea e Google te kāpō i āu whārangi, kāore e kitea e te tangata.

Ko te pānui pai: kāore e hiahiatia te noho hei kaihanga hei mōhio ki te SEO hangarau. E kapi ana tēnei aratohu i ngā kaupapa matua i te reo tōmua.

Kāpō — Me pēhea e kitea ai e Google ō Whārangi

Ka whakamahi a Google i ngā "kāpōranga" (e mōhiotia ana hei "pēhara" tae atu rānei ki ngā "bot") e toro ana i ngā whārangi o te ipurangi mā te whai i ngā hononga. Ko te tikanga:

Ka toro te kāpōranga a Google ki te whārangi
Ka kitea e ia ngā hononga ki ētahi atu whārangi
Ka tāpiri ia i ngā hononga hou ki tāna pūmanawa
Ka toro ia ki ngā whārangi hou ka whakaharatau i te tikanga

Pūtea Kāpō

Ka kore e tango a Google i te wā utu i runga i tāu paetukutuku. Ko te pūtea kāpō ko te maha o ngā whārangi e whiriwhirihia ana e Google hei kāpō i roto i te wā kua whakaritea. Mō ngā paetukutuku iti (irio i raro i te 10,000 ngā whārangi), kāore i te mea he raru. Mō ngā paetukutuku nui, ka taea e koe te whakapai i tāu pūtea kāpō mā:

Te tango, te kāore e rārangi i ngā whārangi iti te uara
Te whakatika i ngā hapa e ngaro ana i te pūtea kāpō (404 hapa, noho huri)
Te whakarite i ngā whārangi tāpiri e taea te kitea i ngā hononga internal

Rārangi — Mai i te Kāpō ki te Pūtunga Kōrero

Ka pōti a Google te kite i te whārangi, ka whakatau ko te ki te rārangi i taua whārangi — arā, ki te tāpiri ki te pākiki a Google mō ngā whārangi e taea te puta ki ngā putanga kōrero.

He aha kāore e rārangi te Whārangi?

te tapanga noindex — Kua tono koe ki a Google kāore e rārangi
Ka kite te Pūkete i ētahi atu — Ka kite a Google i te whārangi hei tārua
Ngā ihirangi iti — Te iti o te ihirangi e pai ana
Ngā hapa kāpō — Kāore e taea e Google te uru ki te whārangi
Ngā raru kounga — Kāore te whārangi i tutuki ki ngā paerewa kounga a Google

Tirohia te Rārangi

I roto i te Google Search Console, ka taea e koe te whakamahi i te URL Inspection hei kite i te āhua o tēnā whārangi. Ka taea hoki e koe te rapu i site:yourdomain.com/page-url ki te kite mēnā e rārangi ana.

Mahere Paetukutuku — Tāu Mahere mō Google

He kōnae XML te mahere paetukutuku e rārangi ana i ngā whārangi katoa e hiahia ana koe kia mōhio a Google. Kāore e hiahiatia, engari e āwhina ana i a Google ki te kimi i ngā whārangi wawe — ina koa ngā whārangi hou, kātahi rānei ngā whārangi e iti ana ngā hononga internal.

Te Format

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://yourdomain.com/</loc>
    <lastmod>2026-04-10</lastmod>
    <priority>1.0</priority>
  </url>
</urlset>

Ngā Tikanga Pai

Kōwhiria anake ngā whārangi e hiahia ana koe kia rārangi
Pānuihia te (whakamahia te rā whakatikatika, kāore te rā o tēnei rā)
Rākoatia ō mahere paetukutuku ki te Google Search Console
Mō ngā paetukutuku nunui: whakamahia he pūtea mahere paetukutuku e tuku ana i ngā mahere paetukutuku maha
Tae atu ki te 50,000 ngā URL mō ia mahere paetukutuku

Robots.txt — Ko Wai ka Kāpō i Tehea

robots.txt he kōnae kei te pewa o tāu paetukutuku e kōrero ana ki ngā kāpōranga ko wai ngā wāhi e taea e ratou te toro.

He Tiwhikete

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /api/

Sitemap: https://yourdomain.com/sitemap.xml

He Mea Whakaharahara ki te Mōhio

robots.txt ka aukati i te kāpō, kāore i te rārangi. Mēnā kei reira ētahi atu whārangi e hono ana ki tētahi whārangi kei te aukati, ka taea tonu e Google te rārangi (nāna i te kāore e mōhio ki te ihirangi).
Whakamahia te noindex hei aukati i te rārangi.
Tīnumia tō robots.txt i te Google Search Console i raro i te "robots.txt Tester".
Kaua e aukati i ngā kōnae CSS, JavaScript — e hiahia ana a Google ki ēnā hei whakarewa i tāu whārangi.

HTTPS — Te Haumaru hei Paerewa

Ka whakakāhoretia e te HTTPS te kōrero i waenga i te pūtirotiro o mōhio ki tāu whare pūtea. He whakataetae te uara, ka tohu ngā pūtirotiro i ngā whārangi HTTP hei "Kāore i te haumaru".

Raarangi Tīmata:

Ko te tiwhikete SSL i tāraia, akohia te tūranga
Ka whakawhitingahia katoa ngā URL HTTP ki te HTTPS (301 whakawhitinga)
Kāore te "ihirangi hāngai" (whārangi HTTPS e uta ana i ngā rauemi HTTP)
Ka whakamahi ngā tapanga mahere paetukutuku me ngā tapanga mōhio i ngā URL HTTPS

Ngā Raraunga Whakaraupapa — Te Kōrero i te Reo o Google

Ko te raraunga whakaraupapa (Schema.org markup) he waehere e awhina ana i a Google ki te mōhio i te ihirangi kei runga i āu whārangi. Ka taea e te whakaraupapa te tuku i ngā whārangi nui ki ngā putanga kōrero — ngā whetū, ngā utu, ngā wāhanga FAQ, ngā huihuinga, me ētahi atu.

Ngā Momo Pāna

Tāngata Pātea — Ngā tuhinga pātea me ngā tuhinga
Hua — Ngā hua me te utu me te wātea
FAQPage — Ngā pātai e hiahiatia ana
LocalBusiness — Ngā pakihi ā-tinana me te wāhi me ngā hāora whakatuwheratanga
Organization — Mōhiohio kamupene, tohu, whakapā

Ka taea e koe te tirotiro i tō whare pūtea mā Google's Rich Results Test.

Ngā Tapanga Mōhio — Kōwhiria te Ihirangi Tāruka

Ka kōrero ngā tapanga mōhio ki a Google ko tehea whārangi te tino mana. Whakamahia mō ngā ihirangi kōwhiringa e wātea ana i roto i ngā URL maha.

Ngā āhuatanga tikanga:

Ngā tauwhāiti URL: ?sort=price vs. ?sort=name vs. kāore e whai tauwhāiti
HTTP vs. HTTPS
www vs. kāore i te www
Tākina ki te whiriwhiringa hei kāore tākina

Ngā Ture Tākina

301 — Tākina pātea. Ka whakawhiti i te uara hono. Whakamahia mō ngā whakarereketanga URL pātea.
302 — Tākina pātea. Kāore e whakawhiti i te uara hono. Whakamahia anake mō ngā āhuatanga pātea.
Kaua e aukati i ngā huri huri — A → B → C → D he kino. Tākina tika mai A → D.
Kaua e aukati i ngā huri huri — A → B → A ka pahū te kāpōranga.

Hreflang — Ngā Paetukutuku Māori

Mēnā kei te paetukutuku ōna reo maha, whakamahia ngā tapanga hreflang ki te kōrero ki a Google ko tehea ki ngā putanga reo e hāngai ana ki te rārangi. Ka whakarite tēnei ko te putanga reo tika e puta ana i te whenua tika.

Ngā Hapa Hangarau Rerekē E 5

Ka aukati i te robots.txt — Ngā whārangi nui kāore e taea e Google te kāpō
Kaore he mahere paetukutuku — Kāore a Google e mōhio mō āu whārangi katoa
Ngā whare pūtea pātea — TTFB i runga i te 1 hēkona e pā haere ana ki te mahi
Ngā huri huri — Ka ngaro te pūtea kāpō me te pātea te kite
Ihirangi tāruka kāore e mahi i te mōhio — Kāore e mōhio a Google ko tehea putanga e tika ana

Whakahōu te Hangarau

Ko te SEO hangarau e hiahiatia ana te tirotiro tonu. Ka taea e ngā raru te puta i ngā wā katoa — ka taea e te whakahou te hinga i tāu mahere paetukutuku, ka taea e te whārangi hou te ngaro i tētahi tapanga mōhio, ka taea e te whakarereketanga te whakaheke i ngā whārangi.

Ka kitea e te whakamatautau SEO i ngā raru hangarau i mua i te pānga ki tāu rārangi. Tīmatahia he whakamātautau kore utu ka kite mehemea he māhanga tō hanganga hangarau.