SEO Aratohu Wāhanga 9: Hanga Arotakenga — He nui te wāhi e tū ai ngā tauira
SEO Aratohu Wāhanga 9: Hanga Arotakenga
Koinei te Wāhanga 9 o te Aratohu SEO e 13 wāhanga. Ko te hanga arotakenga te wāhi e pā ai te SEO ki te whakawhiti — nāna i te mea, kāore e whai take te whakaritenga mēnā kāore ngā manuhiri e mahi.
Ka taea e koe te tuhinga #1, te whai i ngā pātea meta pai, ngā waeine uta tere, me ngā hono mana — ā, kāore e angitu tonu. He aha te take? Nā te mea kāore tō hanga e ārahi i ngā manuhiri ki te mahi e hiahia ana koe ki te tango.
Ko te hanga arotakenga kei te pokapū o te SEO me te CRO (Whakapai i te Ngā Kōwhiringa). Ka mehua e Google ngā tohu whakauru o ngā kaiwhakamahi — te tere paki, te wā noho, te hoki whakahoki. He raru te hanga raru e pā ana ki ēntei e toru. Ka whakarei te hanga mārama me te rautaki i ēnei mea e toru.
He mārama te mōhiohio: ko ngā whārangi e whai ana i te hanga arotakenga ka kite i ngā reiti whakawhiti e 30-80% teitei atu me kāore he waka tāpiri. He moni koreutu mai i ngā manuhiri kei a koe i tēnei wā.
He Ahinga e Kōrero ai te Hanga Arotakenga
Ka takai te hanga arotakenga ki ngā wāhi e 8:
- Ngā Ihirangi I Raro — He aha ngā kaiwhakamahi e kite ana i te kore e taka
- Te Whakakotahi Tirohanga — Te ārahi i te kanohi ki ngā mea hira
- F-Pattern me Z-Pattern — Me pēhea e pānui ana ngā kaiwhakamahi i ngā whārangi
- Tūnga CTA — Ka tū ngā pātuhi me ngā hono ki te whakahaere pai
- Wahi Ma, me te Pānui — Te āhewa tautoko hei whakarei ake i te mōhiohio
- Ngā Tauira Hanga Waea Pū Kōrero — Te wāhi pīkau me te wai
- Tātaritanga Heatmap — Ngā whakatau hanga e hakihaki ana
- Hoahoa hāngai ki te whakawhiti — Te hanga e taea ai te kīanga hōu
1. Ngā Ihirangi I Raro
"Kei runga i te mea e kitea ana" ko te mea e kite ana ngā kaiwhakamahi i te kore e taka. I runga i te rorohiko, ko te pātea he tata ki te 600-800px teitei. I runga i te waea pūkoro, ko te 500-700px. Ko tēnei te wāhi tino tāra e hiahiatia ana.
He aha te mea me āta kite i runga i te mea e kitea ana:
- He pānui mārama e whakahoki ana i te "He aha tēnei whārangi e pā ana ki?"
- Tō hua matua e pā ana ki te whakaaturatanga
- Tēnā, he CTA kotahi, he whakatūpato hei whakautu
- He tohu mātau o te whakaritenga (ngā tohu, whakatau, tohu whakawhirinaki)
He aha te mea e tika ana kaua e waiho i runga i te mea e kitea ana:
- Ngā whakaahua tino rahi kāore he texte e pā tōna (te tangi ki te wāhi)
- Ngā rārangi huri kōrero e hāngai ana ki te tuku korero ki raro
- Ngā panui kuki e hāngai ana ki te akiaki i te tirohanga katoa
- Ko te riipene ataata e whakaharatau ana i mua i te noho o te ihirangi
Te whakamātautau 5 hēkona: Tuhia tō whārangi ki tētahi mōhio i te 5 hēkona. Ka taea e ia te kī mai he aha te whārangi e pā ana ki me ngā mea e whai hei tango? Mēnā kāore, e kore e pai te ihirangi i runga i te mea e kitea ana.
Te wikitoria tere: Tirohia ngā whārangi raru e 5 e te moana pūkoro. Mēnā ka hiahia te CTA tuatahi ki te taka, ka nekehia ki runga. Ko ngā whārangi e kitea ana ngā CTA i runga i te mea e kitea ana e pā atu ana ki te 17% teitei.
2. Te Whakakotahi Tirohanga
Ko te whakakotahi tirohanga e whakatau ana i te rauwiringa e pā ana ki te mōhiohio e pā ana ki tō whārangi. Ka whakahaerehia e te rahi, te karu, te whakaritenga, te waipēhi, me te tuhinga.
Te pūranga whakakotahi (te teitei = te nuinga o te aro):
| Pārongo | Hāteatea | Hei Kōrero | |---------|----------|------------| | Tuatahi | Te mea kotahi e hiahia ana koe ki te tango e ngā kaiwhakamahi | Pātuhi CTA matua, pānui hero | | Tuarua | Ngā mōhiohio e tautoko ana i te whakawhirinaki | Ngā pānui matua, ngā painga e pā ana, tohu hapori | | Tuarua | Te Horopaki me te Taipitopito mo ngā kaiwhakamahi tū rangatira | Tūhinga, rārangi āhuatanga, whakaritenga | | Tuarua | Te Huri me te Whakamahi | Hono kei raro, rārangi kaituku, mōhiohio meta |
Ngā Ture hei pai mō te Whakakotahi:
- Kotahi noa te Rūma matua mo ia tirohanga
- Ko ngā taputapu matua ka rahi atu i te 2-3x i ngā uma tuarua
- Whakamahia te whakaritenga (karu, taumata, rahi) hei tango i ngā taumata mārama
- Ko ngā waahi ma i te taha o te taputapu ka piki i tana haere ki te kanohi
- Mena ka raru te tauira tirohanga, ka āta haere te aro
Te pānga SEO: Ka whakarei te whakakotahi rahi i te wā noho (e kitea ana e ngā kaiwhakamahi ngā mea e hiahia ana ki te tere) me te whakaiti i te paki (kāore ngā kaiwhakamahi e hoki ki ngā hua rapu).
Te wikitoria tere: Tirohia tō whārangi ki te tangi a koutou ka tarai ki te kowhiri. Ka taea e koe te kite i te 3 nga taumata e pā ana ki te hira? Mēnā ka tino pā ana ki te rahi, ko tā koutou whakakotahi he mauī tonu, ā, ka kitea ngā kaiwhakamahi.
3. Ngā Hanga F-Pattern me Z-Pattern
Ko te rangahau tirohanga (Nielsen Norman Group, Hotjar) e mau tonu ana e kōrero ana te iwi e pānui ana i ngā whārangi i ngā tauira e māmā ana. Ko te whakahaere i tō hanga ki ēnei tauira ka whakarite i ngā mea tono e kitea ana.
F-Pattern (Ngā Whārangi Mahi Tino)
Ka pānui ngā kaiwhakamahi i te F-shape i ngā whārangi e pā ana ki ngā tuhinga (ngā toki, ngā tuhinga, ngā rārangi hua):
- He pānui i te rautaki ki runga (pānui rautaki)
- Ka neke ki raro, ka pānui i tētahi rautaki anō (pānui tuarua)
- Ka pānui ki raro i te taha mauī (e rapu ana i ngā kupu matua)
Ngā Tūtohu:
- Whakaritehia tō kupu matua me ngā whakaritenga i runga i ngā 2-3 rārangi
- Tāuru tuhinga ki te mōhiotanga matua (tīmatahia ki runga)
- Whakamahia ngā pānui tuarua i tōna 2-3 rārangi hei "hi kati mōhio"
- Tūhono ngā ihirangi matua ki te taha mauī (kaua e tīmata i te mātotoru o te whārangi)
- Whakamahia ngā kōrerorero me ngā pānui mārama hei māmā ki te pānui
Z-Pattern (Ngā Whārangi Mahi Māmā)
Ka pānui ngā kaiwhakamahi i te Z-shape i ngā whārangi me te iti o te tuhinga (ngā whārangi whārangi, ngā whārangi kāinga):
- Mai mauī ki runga-ringa (logo → rautaki/CTA)
- Ka neke ki raro-mauī (te pānui i te hiahia)
- Mai mauī ki raro-ringa (e whakamutunga ana ki te CTA)
Ngā Tūtohu:
- Whakaritehia tō logo me te whakawhiti i runga i te taha mauī me te taha katau
- Ka tū tō pānui matua ki te pokapū
- Whakaritehia tō CTA matua ki te taha ki raro i te tauira
- Whakaritehia ngā rārangi ihirangi ki te huri
Te wikitoria tere: Tirohia tō pakanga i tenei whārangi ki tetahi F me Z. Ko tō CTA matua kei te wāhi i āka amohia mai i te mutunga o te pānui?
4. Tūnga CTA
Ko te tūnga o te CTA (Call-to-Action) e pā ana ki ngā reiti whakawhiti. Ko ngā rangahau i ContentVerve, Unbounce, me a maatau raraunga e pā ana ki te maha o ngā whārangi e tirohia ana, ka kitea ngā tauira māmā.
Ngā Tūnga CTA me ngā ngā rarangi teitei:
| Tūnga | Me pēhea | He aha te āhua | |-------|----------|-----------------| | I raro i te pānui | Ngā whārangi rahi māmā | Ka mau ngā kaiwhakamahi i te wā tuatahi | | I muri i te rārangi painga tuatahi | Ngā whārangi āhuatanga | Ka piki te whakawhirinaki i mua i te tono | | I muri i te tīkpata hapori | Ngā whārangi whai wāhitanga | Ka whakaitihia te whakawhirinaki | | I runga i te ihirangi i muri i tēnei | Ngā whakaehanga, ngā aratohu | Ka mōhio ngā kaipōti ki te mutunga | | Pūtō, pātū (te waea pūkoro) | Ngā whārangi katoa waea pūkoro | Ka taea te tāpiri mai i ō pānge |
Ngā ture CTA:
- Whakamahia ngā kupu mahi: "Tīmatahia te tātaritanga mō te kore utu" kāore te "Tāuru"
- Me te CTA hei pūtake teitei o te pānui
- Kotahi te mōhio matua ki ngā rorohiko each viewport (te maha o CTAs = pakanga o ngā whakautu)
- Whakaritehia he kōrero teitei mō te micro-commitment: "Kāore he kāri pēke hei mea" hei "I te 30 hēkona"
- Ko tō pānā CTA hei iti ki te 44x44px i runga i te pūkoro (tūhinga ā-ringa Apple)
Te raru anga para: Mēnā e look noa te whārangi i mua i te CTA, ka mutu te hakihaki ngā kaiwhakamahi. Whakamahia ngā whakatūpato (he ihirangi i runga, te mawalā, ngā toahanga matua) hei whakapūmau i te whai i ngā ihirangi.
Te wikitoria tere: Tāpiri he CTA tuarua ki raro i ō whārangi whai wāhitanga. Nongā kaiwhakamahi e pānio ana ki te taha ki raro — hoatu i a rātou te pūtake ki te whakawhiti i te mutunga.
5. Wahi Ma, me te Pānui
Ko te wahi ma (te kāinga whakamāori) kāore he wāhi mō te wāhi kore iho — he taputapu hoahoa tēnei. Ko ngā whārangi e mau ana ki te wāhi ma ka tino pai ake i te mea e toe ana ki ngā wāhanga e kitea ana.
Nā te rangahau e whakaatu ana:
- Ko te wahi ma e tāpiri ana ki te pānui e 20% (Wichita State University)
- Ka whakapiki i te waipēhi waenga ka āone te tōpū te pānui
- Ka piki te rārangi i te tikanga e whiwhi ana te pānui i ngā CTAs
- Ko ngā hanga kāinga he pākiki ki ngā pānui maha
Ngā Ture Pānui mō te SEO:
- Te rahi rārangi: 50-75 tohu i ia rārangi (me whakarite te pānui i iti ai)
- Te teitei rārangi: 1.5-1.8 mō te pānui i ia rārangi (kaua e tāpiri ai ngā rārangi)
- Te rahi para: 2-4 kōrero te kaupapa (hekehe kei a koe i te pānui i te tāura)
- Te wāhi tūpori: 2-3x te teitei rārangi e pa ana ki ngā wāhi
- Te wahi i te CTA: Te teitei o te 24px i te pānui ki ngā pātuhi
Te rahi tuhinga mō te ipurangi:
- Tūhinga: 16-18px hei iti (waea pū: 16px te rahi)
- Ngā pānui: Whakamahia he rahi modular (1.25x me te 1.333x te ratio)
- Kaua e whakamahi i ngā rahi tuhinga e 3 i ia whārangi
- Te pā i te kaha mai 4.5:1 (WCAG AA)
Te wikitoria tere: Ka taea te piki i te pānui i te CTA matua ki te 50%. He maha ngā papa tema e tāpiri ana ki te mea e kī ana ki ngā mea rerekē, kāore e taea te kite me te kī i runga.
6. Ngā Tauira Hanga Waea Pū Kōrero
Ko te waea pūkoro te tātari ki te 60%+ o ngā pāti ipurangi. Ko ngā hanga waea pūkoro he rerekē tonu i te rorohiko — kāore e pēnei, engari ko te whakarite he kaupapa e rerekē ana.
Te wāhi kita: Ka ū ngā kaiwhakamahi ki to raima ki te waea pūkoro mā te pātea. Ka tāpiri te raro ki ngā wāhi:
- Wāhi Māmā (waenga ki raro): Ka tū ngā CTA matua ki reira
- Wāhi OK (waenga): Ngā tūnga tuarua me ngā ngā ihirangi matua
- Wāhi Pākiki (taha rahi): Te rārangi, ngā whakatakoto, ngā rauemi i whakamahia
Ngā Tauiraa Hanga Waea Pū Kōrero:
[Menū Hamburger] [Mahi]
┌────────────────────────────────────────┐
│ H1: Te pānui mārama │
│ Paerewa: Huinga wāhi kotahi │
│ │
│ ┌────────────────────────────────┐ │
│ │ CTA MAUA (te matū ki te rahi) │ │
│ └────────────────────────────────┘ │
│ │
│ Rārangi ihirangi 1 │
│ ──────────────────────────────── │
│ Rārangi ihirangi 2 │
│ ──────────────────────────────── │
│ Rārangi ihirangi 3 │
│ │
│ ┌────────────────────────────────┐ │
│ │ CTA TUARUA (te matū ki te rahi) │ │
│ └────────────────────────────────┘ │
│ │
│ [─────── RÜRANGI I RARO ───────] │
└────────────────────────────────────────┘Ngā Tūnga Arotakenga Waea Pū:
- Tūhono katoa i runga i te te taha (kaua e noho ki te taha ki ngā takai rahi teitei o 360px)
- Me te nāti arataki hoko (44px+ te rahi)
- Whakamahia te tuhinga waea ki ngā hocate (he huru e hiahiatia ana)
- Tērā pea ko te rārangi ki raro mō ngā wheako tono-paraka
- Ngā kāri ki te 16px tae atu ki te 12px te ngā pānga i waenga i a rātou
- Whakamatea ngā pātuhi pātuhi (kaore e heke mai te pa ki te patua)
Te wikitoria tere: Tirohia ngā whārangi waea i te mea ka tū i to waea i te te kāti māmā. Ka taea e koe te tango ki te mātai ki te CTA matua i te mehua ki raro?
7. Tātaritanga Heatmap
Ka whakaatu ngā heatmap i ngā mea e mau ana, ka pā, me te tere i runga i ngā whārangi. Ka hurihia e rātou nga tono whakahihiri e whai wāhi ana ki te tāuta.
Ngā Tahi o ngā heatmap:
| Rōpū | He aha ka whakaatuhia | He aha te rapu? | |------|---------------|-----------------| | Heatmap pā | Ki hea ka pā/ tapu | Ngā pāti matā, ngā CTA kāore e mau, ngā pūtake miihini e kōrero | | Heatmap hapa | Pehea e pena ana te haere | Ngā wāhi drop-off, te "whakaara" nga pa ki raro 50% | | Heatmap pā | He pānui tā ētahi (desktop) | Ngā tauira tirohanga, te rere panui, ngā wāhi e kaha ai | | Heatmap aro | Te wā i whakaritea | Ngā wāhi pānui, ngā ihirangi e kī |
Me pehea e whai atu ai i te raraunga heatmap:
- Ka whakahaerehia te tango heatmap mō te 2-4 wiki (me te 1000+ hui)
- Tirohia ngā “mauī papatū” nāna i tango — tango mai, whakarite i taua ihirangi
- Tirohia te "haka hihia" (he pānui kāore e pā) — me whakawhanaunga te tāurutanga
- Tirohia te ما̄ranga pākiki: mehemea kāore e tae atu te 70% o nā kaiwhakamahi ki te CTA, ka nekehia
- Titirohia ngā tauira waea pū me ngā pū — ka rerekē te kitea
Ngā Pūtere Mo Tātaritanga Heatmap:
- Microsoft Clarity (pūtea, i ngā huringa kāore e iti)
- Hotjar (pūtea wātea: 35 hui/te rangi)
- FullStory (pūtea-kai, whakaaratanga i ngā haerenga)
Te pā SEO: Ko te kaipūrongo a LANGR arotaki i te tūnga CTA, te hoki i runga i te wā e kitea ana, me te pākui pā nui ki ngā pānui. Ka whakaatu i ngā raru hanga e pā ana ki ngā tepori e kāore e mau ana — ko ngā ngā pānui e hiahiatia ana e Google.
Te wikitoria tere: Tūhono i Microsoft Clarity (pūtea, 5 meneti). Tūpono i te wiki. Tirohia tō ngā heatmap i runga i te whārangi e ērā. Mēnā kāore e tere te hokinga o ngā kaiwhakamahi i te raraunga anō e tae katoa ki tō CTA, ka mōhiotia ko te raru e pā ana ki tauaā.
8. Hoahoa Hāngai ki te Whakawhiti
Ko nga whakatau pā ke katoa e aua whāinga pāteehi. Anei ngā māka ki te whakarite i ngā whārangi mō ngā nohohiko rerekē:
Ngā whārangi mōhiohio (ngā pūriri, ngā aratohu):
- Tō ihirangi i te mea o mua, CTA i ngā wāhi pākiki
- I roto i ngā CTAs i ngā wāhanga e whai wāhitanga (kāore e pa ki te hakihaki)
- "Ngā mea e pā ana" e piki ana te wōra o te mahi
- Te hopu īmēra i te 50% me te 100%
Ngā whārangi tango (ngā hua, te utu, te rehita):
- Hero i nā mākā e pā ana me te CTA i runga i te heke
- Ko te whakamanatanga i raro i te rāngai (ngā whai whakaaro, ngā logos, me ngā tatauranga)
- Te rangatira me ngā painga e tuwhera ana i te CTA
- Te rārangi tāpiri-ki-roto i runga i te waea pū i te kāinga
- Taupā i ngā pātai e pā ana ki ngā whakapae i te taha ki raro i te CTA
Ngā whārangi nōhiahia (ngā rōpū, ngā pānui pā):
- He māmā pea te kani me te rarangi ki ngā kōwhiringa hei kaha te wada
- Ngā whakatūpato ki te whakarite i te āhuatanga aroha
- Ngā kuku e mau ana i ngā devoir and hapū
- He pihikete mō te tiaki
Te pāti i te tiki o te CTA: I te taha o ia rārangi 3 ihirangi, e pā ana ki te heketu CTA e 1. Kaua e huihuia atu ki te pā hiku — ngā hononga i tūkua i te pā mai, ngā CTAs ā-tokanga, Ā-Ngā Mahere ki raro.
Te Rārangi Arotakenga Hanga
Tūhono ki tēnei ki ia whārangi hira:
- [ ] Te karanga matua me te CTA e kitea ana i runga i te mea e kitea ana (kaore e taka)
- [ ] Te māmā o te whakakotahi tana pūnaha me ngā taumata e 3+
- [ ] E pū tetahi F-pattern (ngā ihirangi) e Z-pattern (whārangi kapa)
- [ ] Te CTA matua ka teitei ake i te pā atu ki te wāhi
- [ ] Te Wahi Ma: te rahi o te tango 50-75, te teitei o te 1.5+
- [ ] Waea pū: CTA matua kei roto i te wāhi, 44px+ ngā pātuhi
- [ ] Tirohanga pā ki te ngana e 50%+ e tino ārai ana ki te CTA matua
- [ ] Kāore e hāngai te whārangi i te mea e kāore e pa ki te mutunga (te raru ma)
- [ ] Te tūhono e pā ana ki te tāhū 4.5:1+ (WCAG AA whakahau)
Me Pehea te LANGR e Kite i ngā Raru Hanga
Ko te kāpani a LANGR e tukua ana e AI ki te arotake i tō whārangi i roto i ngā tūpunahatanga toru (waea pū, papa, rorohiko). Kei reira te tirotiro:
- Te kitea o ngā CTA: E kitea ana ngā CTA i runga i ngā kaiwhakamahi i ia taputapu?
- Te pā miaraki: E paku ana te waihoki ki te ngawari i runga i te taputapu?
- Te wāhi tapu: Ka taea te miihini e rima te 44x44px hei hewa e pā ana
- Te whakakotahi e pai: Ka māmā ka waiho he mea ki te rārangi i ia tirohanga
- Raru hāngai: Ka tupu te whārangi i te mea e kāore e tae ki te mutunga?
- Te Raru Piripi: E mau ana rāua ki a maua e pā ana
Ko tēnei te takutanga kotahi a LANGR e 13 nō te SEO. Ka āta tirohia ia rārangi arotake i tō whārangi kia kitea tonu te wāhi e taea ana e ngā kaiwhakamahi te whakahoki.
Ngā Hapa e Māmā ana i ngā Hanga (E hāngai ana i ngā pāti)
- Kāore he CTA kei runga i te mea e kitea ana — Kāore te nuinga o ngā kaiwhakamahi e hiahiatia ki te kitea i te whārangi tuarua
- Ngā mātauranga māmā — E pā ana ki ngā wheako katoa e pērā ana = kāore he pānui
- Ngā pāremata paki — Ko ngā whārangi o ngā tuhinga e mākato ana ka tango i te hiahiatia
- Hanga rorohiko i runga i te waea pūkoro — Ko te pokanga e noho ana me ngā hanga e pāna ana ki ngā kupu od
- CTA ka peia i te mele — Ka taea e nga kaiwhakamahi (te iwi iti) te pā
- Ngā pāti pēhea — 30px puoro e tuku nei ki te taka-pākiki me ngā hui e ngaro ana
- Ko te raru hei ranu — Ka kouhaina te nuku e kitea ana i te kaiwhakamahi pū ki te ao
- Ngā CTA e whiti ana — Ko ngā pātuhi e kīngaitika ana e hūngia atu e noho ana te hinengaro
He aha te Haere atu?
Wāhanga 10: SEO mō ngā reo maha — E pā ana ki ngā ātea ngā kāinga ki ngā pūriri katoa me ngā āhuatanga pā o te reo, te kounga pānui, ngā huihi e pūtake ana me ngā pae tono i nga kāaina, kāore e pā atu i tō waihanga.
Ko tēnei aratohu he wāhanga o ngā anga 13-tō ngā pānui SEO a LANGR. Tīmatahia he arotakenga kore utu ki te kite i runga i te tawhiti o tō whārangi i ngā rōpū e 13.