SEO Aratohu Taahiraa 3: Ihirangi & Rautaki

Tēnei te Taahiraa 3 o te Aratohu SEO e 13 ngā Taahiraa. Ko te rautaki ihirangi e whakatauhia ai mēnā ka tū ngā whārangi mō ngā rapu tika — kāore e kitea ana.

Ko te Technical SEO (Taahiraa 1) e āhei ana i tāu paetukutuku ki te rapu. Ko te on-page optimization (Taahiraa 2) e whakaatu ana i tāna. Engari kāore he rautaki ihirangi, ka pānui koe ki te wāhi nōna. Ka tū ngā whārangi i Google nāna i whakautu ngā pātai pono i te pai ake i ngā whārangi whakataetae. Ko te rautaki ihirangi tāu e tautuhi ai i aua pātai, e waihanga ana i ngā whakautu pai, me te whakarite i aua ki te mōhio a Google mō tō mana.

Ko te rerekētanga i waenga i te paetukutuku he 50 ngā whārangi o ngā ihirangi tino marungia me te paetukutuku he 50 ngā whārangi i whakaritea he rautaki he 10x te mahinga o te orgānikī. Ko te rautaki te whakatere.

He aha e Kōrerohia ana e te Rautaki Ihirangi

Ko te rautaki ihirangi mo SEO e kapi ana i ngā ātea e 8:

Rangahau Kupu Matua — Te kimi i ngā mea e rapu ana ngā tāngata
Te Urupare Rapu — Te mārama he aha rātou e rapu ana
Arotake Ihirangi — Te arotake i ngā mea kei a koe
Ngā Rōpū Kaupapa — Te whakarite i te ihirangi ki ngā pokapū mana
Ngā Mahi Ihirangi — Te whiriwhiri i te hanga tika mō ia wāhanga
Whakahaere Ihirangi — Te whakarite hei aha hei hanga me te wā
Te Auahatanga o te Ihirangi — Te pupuri i te ihirangi e pā ana
Tātaritanga Ihirangi Whakataetae — Te kimi i ngā raru ka taea e koe te whakakī

1. Rangahau Kupu Matua

Ko te rangahau kupu matua te turanga o te rautaki ihirangi. Kāore he, kei te whakatū koe i ngā whārangi mō ngā pātai e whai ana te tono.

Ngā āhuatanga 4 o te kupu matua:

| Āhuatanga | He aha te mea | He aha te mea nui | |-----------|---------------|----------------| | Te Rahi | Ngā rapu marama | Te kaha o te whakahaere | | Te Uaua | Te kaha whakataetae | Te āheinga ki te tū | | Te Whakataunga | He aha ngā kaiwhakamahi e rapu ana | Te whakahua ihirangi | | CPC | Te utu pāpāho mō ia pāwhiri | Te tohu uara hokohoko |

Me pēhea te kimi i ngā kupu matua:

Kupu whakataki — Tīmatahia ki ngā kupu o tāu hua/ratonga (e.g., "rōpū whiwhi")
Te whakawhānui i te tārere roa — Tāpiri i ngā whakarerekētanga: "he pai te rōpū whiwhi mō ngā rōpū mamao 2026"
Ngā pātai rapu — "Me pēhea te", "He aha te", "He aha te take" (he tino pai mo te ihirangi blog)
Ngā rapu pā pā — "Ka pānui hoki ngā tāngata" o Google me ngā "Ngā rapu pā pā"
Ngā kupu matua whakataetae — He aha ngā kupu e tū ana ngā whakataetae kei a koe kāore

Te rahi ki te uaua:

Te Rahi Rawa + Te Uaua Iti = Tuhinga (he rārangi, tangohia i te wa kotahi)
Te Rahi Rawa + Te Uaua Rawa = Whāinga he wā roa (whakawhānuitia i te mana tuatahi)
Te Rahi Iti + Te Uaua Iti = Huinga tere (taurite i te maha o ēnei)
Te Rahi Iti + Te Uaua Rawa = Tiakina (te ROI paku)

Huinga tere: Ka tārua i ō pātai i te Google Search Console (Te Whakatakotoranga > Āwhina). Tāruke e hāngai ana ki ngā whakaaturanga heitei kei raro iho. Kimihia ngā pātai i te whārangi 2 (ngā tūranga 11-20) o ngā whakaaturanga teitei. Ko ēnei ngā tino haunga o te ihirangi e taea ai e koe te whakamīharo — kua tata i a koe ki te whārangi 1.

2. Te Urupare Rapu

Ka whakarārangihia e Google ngā rapunga katoa ki roto i te kāwai urupare. Ki te kāore e tau te ihirangi ki te urupare, kāore e tū — ahakoa te pai o tana.

Ngā momo urupare e 4:

| Te Urupare | E hiahia ana te kaiwhakamahi ki... | Te Hanga Ihirangi | Whakautu Pātai | |------------|------------------------------------|------------------|----------------| | Whakaakoranga | Te ako i tētahi mea | Tohutohu blog, aratohu, me pēhea | "he aha te technical seo" | | Te Haerenga | Te kimi i tētahi paetukutuku motuhake | Paetukutuku kāinga, whārangi waitohu | "langr seo login" | | Hokohoko | Te whakataurite i te kōwhiringa | Whakataurite, arotake, rārangi | "ngā taputapu seo pai 2026" | | Transactions | Te hoko, te rehita | Whārangi hua, utu | "langr pro plan pricing" |

Me pēhea te whakatau i te urupare:

Google te kupu matua
Tirohia ngā hua 5 teitei
He pēhea te hanga o rātou? (tohutohu blog, whārangi hua, rārangi, kāinga?)
He aha te tirohanga e tango ana rātou? (tau e hiahia ana, ngaiotanga, whakataurite?)
Tau te hanga me te tirohanga — katahi ka pai ake te mahi

Whakataunga e pā ana ki te urupare:

Pātai: "ngā hū pai"
Tōtika: He whārangi hua kotahi mō tētahi hū (hanga tāra mō te urupare hokohoko)
Tū tika: He tuhinga whakataurite e arotake ana i ngā hū 10+ me ngā āhuatanga pai/mea kino

Huinga tere: Tirohia ngā whārangi 20 teitei i te Search Console. Mo ia, Google te kupu matua matua, me te whiriwhiri i te hanga whārangi ki ngā hua 3 teitei. Ki te kāore e tau te hanga (e.g., i tuhia he tohutohu blog engari e whakaatu ana a Google ngā whārangi hua), hurihia te hanga, me te toe kuhuna he kupu matua kē.

3. Arotake Ihirangi

I mua i te whakatū i ngā ihirangi hou, me arotake e koe ngā mea kei a koe. He maha ngā paetukutuku e whai ihirangi tawhito, e hē ana te taunga, e whakataetae ana me āna anō, kāore anō e wātea.

Ko te Arotake Ihirangi e 4 ngā tākaro:

| Tākaro | Tūtohu | Mahi | |--------|--------|------| | Puritia | E tū ana i te pai, e kawe ana i te waka | Tirohia, whakahou iti | | Whakanohonoho | Whārangi 2, whakaaturanga teitei, CTR iti | Whakatika i te taitara, whakahou i te ihirangi | | Whakakotahi | He maha ngā whārangi e whai ana i te kupu matua kotahi | Whakakotahi ki te whārangi kaha ake | | Tangohia | Kāore he waka, kāore he honoho, tawhito | 301 tahuri ki te kāinga rerekē |

Te tukanga arotake:

Tāruke i ngā URL katoa mai i tāu rārangi paetukutuku.
Ka tango i te raraunga waka (GSC, āko) mō ia URL.
Tirohia ngā tāuru (e hia ngā kupu kei runga ia whārangi?)
Kimihia te whākiri (he maha ngā whārangi e whawhai ana mō te kupu matua kotahi?)
Kāhua ki ngā 4 tākaro.
Koiora i te raupapa: Tangohia/Whakakotahi tuatahi, kātahi ki te Whakanohonoho, kātahi ki te hanga hōu.

Ngā signal o te whākiri ihirangi:

E rua ngā whārangi e tau ana mō te kupu matua kotahi (ngā tūranga whāngai).
Kāore e tau te whārangi ki te rārangi teitei 5 (he paku ōna āhuatanga).
I whakamahia te whārangi A e pai ana te tū, kātahi ka whakaputahia te whārangi B, kātahi pea ka heke kē i rua.

Huinga tere: Tirohia site:yourdomain.com "keyword" i Google. Ki te kite i ngā whārangi maha e puta ana mō te kupu matua kotahi, he whākiri e pā ana. Whakakotahi rātou ki tētahi whārangi kīore me te 301-tahuri i ngā toenga.

4. Ngā Rōpū Kaupapa

Ko ngā rōpū kaupapa e whakarite ana i tō ihirangi ki te tauira pokapū me te pokapū. Ko te whārangi pai e kapi ana i tētahi kaupapa teitei, ā, ko ngā whārangi rōpū e āta kōrero ana i ngā kaupapa āhukahuka — kāore e hoki ki te pokapū.

He aha e ngā rōpū e pai ai:

Ka tirohia e Google te mana kaupapa (ka pūāwai koe i tēnei kaupapa?)
Ka whakawhiti ngā hono i waenga i ngā whārangi rōpū te pānuitanga.
Ka kitea e ngā kaiwhakamahi ngā whakautu whānui me te kāore e ihi iti i tāu paetukutuku.
Ka tiakina e koe te whākiri hei whakaputatanga.

Tauira Hanganga Rōpū:

PILLAR: "Aratohu Tūmau ki te Mahi Mamao" (3,000+ kupu)
├── CLUSTER: "Ngā Pūnaha Whakaatu Ataata Pai mō ngā Rōpū Mamao"
├── CLUSTER: "Me pēhea te Whakatū i tētahi Tari ki te Pūtea"
├── CLUSTER: "Ngā Tino Pērā i te Whakawhitinga Mamao"
├── CLUSTER: "Te Whakahaere i ngā Wāhi Iho i ngā Rōpū Rerekē"
├── CLUSTER: "Ngā Tūpono Tax Mamao i ngā Whenua"
└── CLUSTER: "Te Hiki i ngā Kaipānui Mamao: He Aratohu Āta Whāia"

Ngā Ture mō ngā rōpū e mahi ana:

Whārangi pokapū: kaupapa whānui, 2,000-5,000 kupu, hono ki ngā rōpū katoa
Whārangi rōpū: āhukahuka motuhake, 1,000-2,500 kupu, hoki ki te pokapū
Ia rōpū e arotahi ana ki tētahi kupu matua motuhake (kāore e pā)
Ka whakamahia te pānui e tiketike ana te kāhua (kāore he "pāwhiri i konei")
Whakahouhia te pokapū ina tāpirihia he rōpū hou

Huinga tere: Tīhua i tāu ratonga matua, hua. Whakaritea ngā pātai 5-8 e pātai ana ō kiritaki e pā ana ki a ia. Ia pātai ka noho hei whārangi rōpū. Hangaia te whārangi pokapū e whakanui ana i ēnā.

5. Ngā Mahi Ihirangi

Ka tono ngā pātai rerekē i ngā hanga ihirangi rerekē. Ko te whakamahi i te hangahanga hē mō te kupu matua tika he āwhina kāre.

Ngā hanga e pai ana:

| Hanga | Tino pai mō | Te roa kikii | Tauira | |-------|-------------|--------------|--------| | Whārangi Pokapū | Kaupapa whānui | 3,000-5,000 kupu | "Te Aratohu Tūmau ki te SEO" | | Tohutohu Me pēhea | Ngā pātai whakahaere | 1,500-3,000 kupu | "Me pēhea te Whakaora i ngā Hononga Broken" | | Rārangi | "Ngā Pai o" ngā pātai | 2,000-4,000 kupu | "10 Ngā Pūmanawa SEO Pai i 2026" | | Whakataurite | "vs" ngā pātai | 1,500-2,500 kupu | "Ahrefs vs Semrush" | | Whakamārama | "He aha te" ngā pātai | 500-1,500 kupu | "He aha te Schema Markup?" | | Case study | Tūtohu/whakataunga | 1,000-2,000 kupu | "Me pēhea te Whakariterite i tō Waka 300%" | | Whārangi FAQ | Ngā rōpū pātai | 1,000-2,000 kupu | "SEO FAQ: 20 Pātai Kōhungahunga" | | Tūtohu Raraunga | Rangahau taketake | 2,000-4,000 kupu | "I tirohia e mātou te 1M URLs..." |

Te tukanga whiriwhiri hanga:

Google tō kupu matua
Tuhi i te hanga o ngā hua 3 teitei
Whakamahia te hanga kotahi (kāore anō te Google i whakamatautau i ngā mea e hiahia ana ngā kaiwhakamahi)
Tāpiri i tētahi mea kāore ngā hua 3 e pā (raraunga, whakaahua, ngā hangarau whakamiharo)

Huinga tere: Kimihia tētahi rārangi hua e pai ana i te whakataetae (e.g., "7 Pūmanawa Pai"). Hangaia he whakahoutanga kōwhiringa (e.g., "12 Pūmanawa Pai") me ngā raraunga a tau, ngā whakaahua pai ake, me ngā tūtohinga e taea ana te tango.

6. Whakahaere Ihirangi

Ka ārai te kāmera ihirangi i te pānui raru, me te whakarite i te mana i raro i te whakamahere. Ki te kāore he whakamahere, ka tuhia e koe ngā mea e ngawari ana, kāore he ki te pai.

Ngā taea o te whakamahere:

Te whakakotahi rōpū — Te Whakariterite i ngā rōpū kaupapa 3-5 mō te rautau
Ngā kupu matua tuuturu — Tautuhi i ngā 1-2 kupu matua mō ia wāhanga
Ngā tikanga pānui — Whakauria he repe hei tuhinga mau (1-2 ia wiki he pai hoki mō te nuinga)
Wāhi rautau — Whakaritea ngā ihirangi 60-90 ngā rā i mua i te wāhi rapu matua
Te hurihuri whakahou — Whakaritea he whakahou mō ngā ihirangi e pā ana i ngā rautau

Te mātai ihu o te hakkaka rautaki:

| | Te mahi iti | Te mahi nui | |---|---|---| | Te pānuitanga teitei | Me whakahaere i ngā tuatahi | Hōwhā i ngā whakaaturanga | | Te pānuitanga iti | Whakamahia ngā raru | Whakariterite, kōkiri |

Tauira whakamahere rautaki:

Janua: Whakaritea ngā ihirangi "ngā pai o X 2026" (peaks i te Māra-Hui)
Māra: Hangaia ngā ihirangi e pā ana ki te raumati (peaks i te Hōngongoi-Ākuhata)
Hepetema: Whakaritea ngā ihirangi hararei/te mutunga o te tau (peaks i te Whiringa-ā-rangi-Ākuhata)
Te tau i ngā taha: Ngā aratohu pānui me ngā tohutohu (e haere ana te waka)

Huinga tere: Tirohia āu raraunga Google Trends mō ngā kupu matua 5 teitei. Tīhateatia ka piki ērā. Hangaia, whakahouhia ngā ihirangi 60-90 ngā rā i mua i te piki (me te whai wā whakatū mō te ihirangi hou).

7. Te Auahatanga o te Ihirangi

Ka whakamahi a Google i te auahatanga hei tohu tū i ngā pātai maha. Ko ngā ihirangi tawhito e rima ana i ngā tono. Ka mahi te auahatanga e noho ana hei pīpī, hei pupuri nāna rātou e whakatū.

Ngā signal o te auahatanga:

Te rā whakauru whārangi (dateModified i te schema)
Te tapiri i ngā wāhanga, kāwai, rārangi anō hoki
Te whakahou i ngā tatauranga, ngā pūtake raraunga, i ngā te tau
Ngā hono hou ki ngā ihirangi hou
Ngā pūtake whakauru e pā ana (pūhui me te wāhi kōrero)

He aha te whakahou:

Ngā tatauranga me ngā raraunga (whakakapia i ngā tatauranga 2024 ki ngā 2026)
Ngā tūtohu taputapu (whakaarohia ki te whai/kāore e te whakakarere)
Ngā whakaahua me ngā whakaatu (ko te putanga tawhito e puta ai he rahi katoa kāore e pai)
Ngā hono kinokino (e rua me te pea katoa)
Ngā mōhiohio nāna ibank i te whakamahi (ka mau kē nāna i hanga te kaupapa)

Te auahatanga e pā ana ki te ihirangi:

| Momo Ihirangi | Te auahatanga e pā ana | Tohu mō te pānuitanga | |----------------|-----------------------|-----------------------| | "Ngā Pai o" rārangi | Ia 3-6 marama | Ka panoni ngā pūmanawa, ka panoni ngā utu | | Ngā rūma tatauranga | Te tau | Ka pau ngā raraunga | | Te Mahi Me pēhea | Ia 6-12 marama | Ka huri ngā tikanga | | Ngā Whakamārama | Te Leh no na hapaitanga | Pūkohukohua hei huri | | Ngā Pūrongo/Ngā tauhou | Kāore (Nāna i mau) | Urupare ngā pōwhiri mō te whakaputanga |

Huinga tere: Kimihia ō whārangi wahi 10 teitei. Tirohia te tau i whakaputahia. Ko te whārangi e ki ana "2024" me tāna ki te tuhinga me whakahou i te wāhi kāore — ko tēnei pea kei te piki ki ngā whakataetae hou.

8. Tātaritanga Ihirangi Whakataetae

Kua oti kē te rangahau kupu matua e whakarite ana mō koutou — nāna i whakaputa i ngā ihirangi. Ko te tātaritanga i ngā mea e tū ana e kitea ana te wāhi kāore e taea e koe te kāinga.

Te tātaritanga i ngā raru ihirangi whakataetae:

Tūhono i ngā whakataetae 3-5 tika (ngā paetukutuku e tū ana mō ngā kupu matua e tūtuki ana)
Tuhia ngā whārangi teitei (ngā taputapu pērā i Ahrefs, Semrush, tae atu ki GSC)
Whakaritea rātou ki tēnā ki nā rōpū kaupapa
Kimi ngā kaupapa i mōhiotia e ratou kāore e pēnā i a koe (ngā raru)
Kimi ngā kaupapa e pā ana ko tauheke e tū ana teitei (ngā āhuatanga mō te whakapai)
Kimi ngā kaupapa kāore he mea ko te katoa (ngā paesaka kāore e whakakī).

He aha hei kimi:

Ngā kaupapa e tū ana mō te kupu matua kāore he hanga i a koe
Ngā hanga ihirangi rerekē e pā ana
Ngā pātai e whakatau ana kāore e whakakā
Ngā rōpū i whakakōhinatia kāore e whai
Ngā kupu e tū ana #1-3 nāna i te tau ki #6-20 (ka taea te pānui mā nāna)

Ngā tirohanga whakataetae:

Pūmau atu — Kapi i ngā pānuitanga kei ngā āhuatanga e hē ana
Tere atu — Tāpiri te raraunga 2026 kāore e whakaheke
Pūmau atu — Whakarato te tauira, mahinga, tātari
Pai ake te whiriwhiri — Whakamahia ngā mahere, te rārangi, ngā whakaahua ko te ara kāore hiahia
Raraunga i te tono — Tāpiri i ngā rangahau e kore e taea te kape.

Huinga tere: Tīhua i tāu whakataetae teitei. Whakamārama i te 5 rārangi tūmau e kawea ana. Mō ia, pātai: "Ka taea e au te hanga e 2x atu pai ake?" Ki te whakautu ko "āe" mō tetahi, ko te wāhi tērā e pai ai te ihirangi hōu.

Te Rarangi Whakariterite Ihirangi

I mua i te whakaputanga i ngā ihirangi hou:

[ ] Kupu matua e whakamahere ana (te rahi, te uaua, te whakautu i tirohitu)
[ ] Te whakautu i te urupare (e pa ana ki ngā whakautu o ngā hua SERP teitei)
[ ] Kāore he whākiri (kāore he whārangi e kiʻi ana i te kupu kotahi)
[ ] He wāhanga o te rōpū kaupapa (kāore te pokapū, he rōpū ki te pokapū)
[ ] I whiriwhiria te hanga tika (me pēhea, rārangi, whakataurite, mēnā).
[ ] Pai atu i ngā whakataetae 3 teitei (te mahinga, te whakahou, ngā mea e taea ana)
[ ] Tāpirihia ngā hono i waenga (2-5 hono pānui)
[ ] Te auahatanga o te ihirangi (te wā whakahou)
[ ] Te tuku pūtake pūdni (taitara, whakamālō, ngā tohuhanga OG)
[ ] Te tāpirihia ki te mātai puku (Tuku, FAQ, Me pēhea i ngā wāhi e tika ana).

Me pēhea e Tīletia ai a LANGR i Ō Ihirangi

Ko te tūmau tātaritanga ihirangi a LANGR e pa ana:

Te rahi kupu me te mārama — Ngā whārangi koretake e īmō (i raro i ngā kupu 300)
Te hanganga kāhua — Te whiwhi H1, he wāhanga kāore e ngaro ana, te whakamahi i ngā kupu matua
Te mātai i te whakapākūru — Ngā whārangi motuhake kaore he hono ki te maha
Te auahatanga o te ihirangi — Ngā rā whakaratohia, ngā tohu o ngā tau tawhito
I te ihirangi pūkete — Ngā whārangi e hoki ana i nā hāte, he tākā |
Te taumahatanga te pānui — Ngā tono e taea e te kaiwhakamahi

Tīrehe ki te tirotiro i a koutou ko ngā wahi kāore e tika ana ki ō ihirangi.

Ngā Hē Whakariterite Ihirangi Paerewa (E Āhua ana)

Kāore he rangahau kupu matua — Te tuhinga e pā ana ki ngā mea e hiahia ana koe, kāore te kaiwhakamahi e rapu ana
Te whakautu hē — Te blog mo te kupu hokohoko (ngā raru)
Ngā waēpū ihirangi — Te whārangi e whawhai ana mō te kupu kupu kotahi
Kāore he hono i waenga — Ngā whārangi koretake e kore te Google e taea
Ihirangi niputa — Whārangi e raro mai ana i te 300 kupu e kore e whaihanga ētahi.
Kāore e huri — "Ngā Pūmanawa Pai 2023" e noho ana i te 2026
Kāore he rōpū kaupapa — Ngā rangahau rongoā e hē ana me te kore
Whakawhako i ngā whakataetae — Kahore e kite whai paetahi e rua kua whakataetaetia.

He aha e Pēnā ai i te Riro?

Taahiraa 4: Te Hanganga & Ngā Hono — Me pēhea te hanga i te mana ma te piringa: te tīpako i te backlink, te hanga hononga kua pakaru, ngā pānui pānui, me ngā rautaki piringa.

Ko tēnei aratohu he wāhanga o te rautaki SEO e 13 ngā taahiraa i a LANGR. Whakamahia he arotake koreutu hei kite i te wāhi e tū ana tāu paetukutuku i ō rautaki e 13.

SEO Aratohu Taahiraa 3: Ihirangi & Rautaki — Te Waihanga Ihirangi e Tū Māia ana