SEO Arataki Hipanga 2: Papa Kōrero & Tūtohu Meta

Ko te Hipanga 2 tēnei o te Arataki SEO 13-Hipanga. Ko ngā tūtohu meta i runga i te whārangi ka whakahaere i ngā mea e whakaatu ana ngā pūnaha rapu e pā ana ki tō paetukutuku — ā, mehemea kāore ngā kaiwhakamahi e pāwhiri.

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Ka āta whakaritea te SEO Hangarau (Hipanga 1) ka kitea e ngā pūnaha rapu tō paetukutuku. Ko te whakaritenga i runga i te whārangi ka whakaritea hei āta mārama — ā, ka whakakitea i runga i ngā hua. Ko ia hua rapu e kite ana koe i runga i a Google he mea hanga mai i ngā tūtohu meta i runga i te whārangi. Ki te kāore koe e whakahaere i ēnei, ka whakapae a Google. Ā, ko te whakapae a Google, kāore i te tino pai.

Ko te rerekētanga i waenga i te 2% me te 8% te reeti pāwhiri he maha tonu te pātea i te tūtohu taitara pai me te whakamārama. I runga i te whārangi he 1,000 te whakaaturanga ia marama, ko te tikanga he 60 koutou kāinga i te marama — mō te kore utu.

He mea pūmau kei runga i te SEO

E whā tōpūtanga e kīnā ana i ngā tuhinga i runga i te whārangi:

1. Tūtohu Taitara — Te hononga pākiki i ngā hua rapu
2. Wāhanga Whakamārama Meta — Te tuhinga pōuri i raro i te hononga
3. Open Graph & Pāpori — Pehea e taea ai ngā whārangi e pānuitia ana
4. Hiranga Tāniko — Te hanga kōrero hei tohu i te pānga
5. Raraunga Hanga — Hua whai rawa (whetu, utu, FAQs)
6. Whakahaere Whakaahua — Tūtohu alt, ingoa kōnae, me te utaina rūpahu
7. Tūtohu Pānui Iho — He aha ngā hononga o tō rohe e kī ana mō ngā whārangi
8. Tūtohu Pūtea & Tūhinga — Google News, Discover, me te AI crawlers

1. Tūtohu Taitara

Ko te tūtohu taitara te mea tino whai pānga i runga i te whārangi. Koia te hono pākiki ka taea te pāwhiri i ngā hua rapu, te tuhinga pātea o te tirohanga, me te mea e tika ana hei taumata tūtohu.

Ngā Ture mō ngā tūtohu taitara e tino pai ana:

• 50-60 ngā karaktera (ka tīwhiri a Google i te ~60)
• Ko te kupu matua kei te tīmatanga
• He rerekē i ia whārangi i runga i tō paetukutuku
• He mea whakahihiri mō te tangata, kāore mō ngā pāngarau noa
• Ko te ingoa tohu kei te pito e tētahi (mēnā he wāhi kei reira)

Ngā Ōwhata e mahi ana:

| Pātea | Ōwhata | Tauira | |-------|--------|--------| | Whārangi Kōrero | [Brand] — [Value Prop] | LANGR — SEO Automation for Growing Businesses | | Hua | [Product] — [Benefit] | [Brand] | Pro Plan — Daily SEO Monitoring | LANGR | | Blog | [Topic]: [Promise] ([Year]) | Tūtohu Taitara: He Arataki Katoatanga (2026) | | Rōpū | [Category] — [Context] | [Brand] | Hōtaka Hikarua — Rōpū Tangata | Nike |

Ngā hapa noa:

• Taitara kotahi kei runga i te maha o ngā whārangi (taitara pēnā)
• Te whakamahi kupu matua: "SEO SEO Arataki SEO Tūtohu SEO Āwhina"
• Ko te mea kāore e roa: "Kāinga" kāore "Ngā Hua"
• Ka riro katoa (Ka hanga a Google i tetahi i tō kōrero — kāore i te pai)

Tiki tere: Tuku katoa tō tūtohu taitara (Screaming Frog, kāore tirohia te Search Console). Kimihia ngā pēnā me ngā whārangi kei raro i te 30 ngā karaktera. Whakatikaina whakatūratatia.

2. Wāhanga Whakamārama Meta

Ka kāore e pā ana ki ngā tūtohu rangatira, engari ka pā ki te reeti pāwhiri. Ko ēnei te tauākī pānuitanga i ngā hua organic.

Ngā Ture:

• 120-155 ngā karaktera (ka pā rukuhia ki te waea)
• Whakauruhia to kupu matua (ko te wāhanga e mārama ana)
• Whakauruhia he waehere ki tāu “(Pūharakeke?” “Tīmata”, “Tirohia te utu”)
• He rerekē i ia whārangi (ka pāngia ngā pēnā e Google)
• Tūtohu ki te ngākau o te rapu (kōrero, hoko, whāraki)

Ōwhata: [He mea ke te whārangi] + [Pūmanawa] + [CTA]

Tauira: "Tēnā tirohia ngā 8 tūtohu meta e pā ana ki ngā tūtohu rangatira. Ngā tohutohu e taea ana me ngā tauira i mua / i muri. Tīmata ki te whakamahi i tēnei rā."

I te wā kāore e riro a Google i tāu whakamārama: Ka tuhinga a Google i te ~70% o ngā whakamārama meta ki te whakatau i te rapu. Kāore e taea e koe te aukati, engari he pai te tūtohu i te tuhinga e whakamahi ana i te noho, hei mea atu i te hiranga e hāngai ana.

Tiki tere: Tuhia ngā whakamārama mō ngā whārangi 20 pai te tango ki te wāhanga. Tūmāwhai ngā whārangi e whakaatu ana te Search Console i te whakaaturanga teitei engari te raupapa pāwhiri iti.

3. Open Graph & Pāpori Meta

I te wā e pānuitia ana tō hono i runga i Facebook, LinkedIn, Twitter/X, kāore i te kī here, ko ngā tūtohu Open Graph ka mahi hei whakahaere i te kāri whakamārama e puta ana.

Ngā tūtohu OG hei pātea:

<meta property="og:title" content="Taitara Tūtohu" />
<meta property="og:description" content="Whakataurite whakamārama mō ngā pāpori" />
<meta property="og:image" content="https://yoursite.com/images/og-card.jpg" />
<meta property="og:url" content="https://yoursite.com/page" />
<meta property="og:type" content="website" />

Mō Twitter/X:

<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Taitara Tūtohu" />
<meta name="twitter:description" content="Whakamārama mō Twitter" />
<meta name="twitter:image" content="https://yoursite.com/images/twitter-card.jpg" />

Ngā whakaritenga whakaahua:

• Te iti rawa he 1200x630px mō ngā kāri nui
• Te rahi kōnae i raro i te 8MB
• Mahia te whakamahi i ngā tuhinga kei runga i ngā whakaahua (ture 20%)
• Tirohia i te Facebook Debugger me te Twitter Card Validator

Tiki tere: Whakawhanakehia te tātai whakaahua OG kounga teitei mō tō tohu. Whakamahia hei paerewa, katahi ka hanga whakaahua ritenga mō ngā whārangi 10 pai.

4. Hiranga Tāniko

Ko ngā tāniko (H1-H6) ka tuku i ngā pūnaha rapu he whakaahua mō te kōrero. Ka tohu rātou he aha te pātea e pā ana ki tēnei whārangi, me ngā wāhanga e nui katoa ana.

Ngā Ture:

• Kotahi anake te H1 i runga i te whārangi (ko tō kaupapa matua/kupu matua)
• H2 mō ngā wāhanga matua (ka pā mai i ēnei, hei whakautu i ngā snippet)
• H3 mō ngā tīwhanawhana i roto i ngā H2
• Kaua e ngaro ngā taumata (H1 → H3 kāore e pā ana ki H2)
• Whakamahia ngā kupu matua i ngā tīwhanawhana kāore e kīia
• Whakamahia ngā kupu nui tuatahi (ka pā pēnā rātou e pānuitia ana)

Pānga SEO:

• Ka whakamahi a Google i ngā kupu H2/H3 mō ngā snippet
• Kei te pā ngā tāniko ki te hōtaka kōrero (ka taea e Google te whakarunga i tetahi wāhanga o tō whārangi)
• Ka whakamahi ngā pangarau pānuitanga me ngā AI crawlers i ngā tāniko ki te mārama i te hanganga o te whārangi

Tauira hanga:

H1: Me pēhea te Whiriwhiri Hōtaka Hikarua
  H2: Te Mōhio me te Tūnga
    H3: Mōhio nui
    H3: Taunga
    H3: Mōhio iti
  H2: Ngā Ka rahi
    H3: Hīpona Pūtake
    H3: Hīpona Rū
  H2: Akitia e Pā Ai te Rū

Tiki tere: Tirohia ngā whārangi iti — mēnā kei reira ngā H1 maha, kāore H1, kāore ngā tāniko e kīia "Wāhanga 1", "Wāhanga 2", whakatika i ēnā kāore.

5. Raraunga Hanga (Schema Markup)

Ka tuku ngā raraunga hanga i ērā pūnaha rapu te mōhio mō te kaiwhakaaturanga o te kōrero. Ka āta noho ko ngā hua whai rawa — ngā pānga tāurutanga me ngā whetu, utu, FAQs, me ngā ara how-to, me te nui atu.

Ngā tūtohu schema e whai rawa ana:

| Schema | Hua whai rawa | Pai mo | |--------|---------------|--------| | FAQ | Q&A e taea te whakawhānui i roto i te SERP | Ngā whārangi ratonga, ngā whārangi hua | | HowTo | Kohikohi-pūrua me ngā whakaahua | Kōrero/tohu | | Article | Kaituhi, rā, whakaahua i ngā hua | Ngā tuhinga pānui, kōrero | | Product | Utu, whakaritenga, huarahi | E-tauhokohoko | | LocalBusiness | Kapa, haora, pārongo | Ngā pakihi ōkiko | | BreadcrumbList | Te ara pou i roto i te SERP | Ngā whārangi katoa | | Organization | Pānui mōhio | Whārangi kāinga |

Tauira schema FAQ:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "E hia te roa e hiahia ana ki te SEO?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Ka kite te nuinga o ngā paetukutuku i ngā whakaritenga e whai pānga ana i roto i te 3-6 marama..."
    }
  }]
}

Ngā Ture:

• Kaua e tohu i ngā kōrero he mea e kitea ana i runga i te whārangi
• Kaua e whakamahi i ngā arotake pōti anake
• Whakamahia te whakamātautau mo ngā hua whai rawa a Google
• Tirohia i roto i te Search Console → Whakaniko

Tiki tere: Tāpirihia te schema FAQ ki ngā whārangi ratonga/huanga 5 pai. Tuhia ngā 3-5 pātai tika me ngā whakautu mo ia. Ka taea tēnei te nōkī i tō SERP i te pōti.

6. Whakahaere Whakaahua

He nuinga o ngā whakaahua te mea rahi te raru aū, kāore e pā ai ki te SEO. Ka whakahaere te Google Images i te rohe whānui mō te maha o ngā paetukutuku.

Ngā 5 e hiahiatia ana:

1. Tūtohu alt: Whakamārama he aha kei roto i te whakaahua (mo te wātea + SEO). Whakauruhia ngā kupu matua ka tīpako: alt="Nike Air Max 2026 hīkoi i te pango", kāore alt="hīkoi" i te alt=""
2. Ingoa kōnae: Tuwhera kē ki mua i te utunga. nike-air-max-2026-black.webp kāore IMG_4382.jpg
3. Hanga: WebP mō ngā whakaahua (30-50% iti i te JPEG). SVG mō ngā tohu/logo. Kaua e whakamahia te PNG mō ngā whakaahua.
4. Utaina rūpahu: Tāpiri loading="lazy" ki ngā whakaahua i raro i te whakarahi. Kaua e utaina te whakaahua matua.
5. Tino aunoa: Kōwhiria i ngā rā ki te tohu width me height hei aukati i te kāhua (CLS).

Tiki tere: Kimihia 10 o ngā whakaahua teitei (e tūtūra ana te PageSpeed Insights). Huri ki WebP me te tāpiri i ngā tūtohu alt tika. Ka piki tēnei i te mahinga me te tirohanga o te whakaahua.

7. Tūtohu Pānui Iho

Ko te tuhinga pāmoana i inā i te ngā hononga i runga i tō paetukutuku e kī ana ki ngā pūnaha rapu he aha e pā ana ki te whārangi kāore e mātau katoa.

Ngā Ture:

• Whakamahia te tuhinga kī e kī ana ki ngā kupu matua
• Whakamahia ngā kōwhiringa mātauranga (kaua e whakamahi i taua kōrero ki te hononga katoa)
• Honohono mai i ngā whārangi whai ingoa ki te whārangi e hiahiatia ana kia tīmata
• Honohono i roto i te kōrero, kāore e noho ana i runga i te taupānga

Pai vs. kino:

• Kino: "Pāwhiri i konei mo tā mātau arataki SEO"
• Pai: "Tirohia tā mātau arataki SEO katoa mō ngā 13 hipanga katoa"
• Kino: "Arohia atu"
• Pai: "Tirohia me pēhea te raraunga hanga e pūmau ai te reeti pāwhiri"

Tiki tere: Tirohia tō paetukutuku mō ngā "pāwhiri i konei" me "aroha atu" hononga. Whakatika ki te tūtohu pānui i whakauruhia ki ngā kupu matua.

8. Pūtea & Tūnga Whakamārama

Mēnā ka pānuitia e koe ngā whakahou o te blog, ngā kōrero, kāore i te pāngia e te wā, ka riro ai te tūtohu i te tikanga utanga ko Google News, Google Discover, me te pāwhiri ki ngā crawlers AI.

Schema kāinga (e hiahiatia ana mō ngā ngutuputanga):

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Taitara Tō Tūhinga",
  "datePublished": "2026-05-07T09:00:00+02:00",
  "dateModified": "2026-05-07T09:00:00+02:00",
  "author": {
    "@type": "Person",
    "name": "Te Taitara",
    "url": "https://yoursite.com/author/name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Tō Tohu",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  },
  "image": "https://yoursite.com/article-hero.jpg",
  "mainEntityOfPage": "https://yoursite.com/article-url"
}

Whakamahia NewsArticle i runga i te Article:

• NewsArticle — mō te kōrero pātea me te pānui (ngā huihuinga, ngā panui)
• Article — mō ngā tuhinga pānui e paingia ana
• BlogPosting — mō ngā kawa kōrero me ngā blog whaiaro

Whakamāramatanga mo Google News & Discover:

• He whakaahua kounga teitei (te iti rawa e 1200px te whanui, max-image-preview:large meta)
• Rā whāngai e mārama ana i runga i te whārangi
• Taitara kaipōti me te hono ki te whārangi kaipōti
• Te tuku aupiki, te mātai tuhinga, kāore ngā whakaahua hoki
• robots meta: max-snippet:-1, max-image-preview:large (whakaritea i te pānuitanga)

Robots meta mō ngā kōrero pātea:

<meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1" />

Ka whakamōhiotia tēnei ki a Google e taea ana te whakamahi i ngā whakaahua nui me te tuhinga katoa i ngā kāri Discover me ngā hua News.

He mea nui tēnei mō ngā taumata teitei:

• Strategy Blog: Ka taea te tūtohu o te pānuitanga ki ngā Discover (ka taea e tētahi mano o ngā whakaaturanga i runga i ngā tuhinga)
• Whakatūpunu: Ko ngā kōrero dēngā pātea ko te pā ngā pūrongo e potae ana nā, nāna e āwhina i ngā pūrongo
• AI Crawlers: Mā te āhei a GPT, Perplexity me ētahi atu pūnaha AI te pānuitanga ki ngā pūnaha e pānga ana ki te tūtohu
• Whakahaere Tohu: Ka pā ki te rita o tō tohu news (e ngā kāwhina i ngā whakaritenga LANGR)

Tiki tere: Tāpiri te schema tuhinga ki ngā tuhinga pānui katoa. Tirohia pai mo ia pea, ā, tuhinga kaituhi, me te whakaahua wēpē teitei ake i te 1200px. Whakaritea te max-image-preview:large i roto i te meta pūnaha.

Te Rarangi Tūranga SEO i runga i te Whārangi

Kia mau ki tēnei mo ia whārangi nui:

• [ ] Tūtohu taitara rerekē, 50-60 ngā karaktera, kupu matua i te tīmatanga
• [ ] Wāhanga whakamārama rerekē, 120-155 ngā karaktera, kua whakaratohia he CTA
• [ ] Ko ngā tūtohu Open Graph i te huihuinga (taitara, whakamārama, whakaahua, url)
• [ ] Kotahi anake te H1 e pā ana ki te kupu matua matua
• [ ] Ngā hiranga tāniko maeneene (H1 → H2 → H3, kāore e ngaro)
• [ ] Raraunga hanga i tāpiri me te whakamātau (FAQ, Tūhinga, Hua, etc.)
• [ ] Ngā whakaahua: Whakaahua WebP, tūtohu alt e pā ana, utaina rūpahu i raro
• [ ] Ngā hononga pānui e whakamahi ana i ngā tītohu rāngai
• [ ] Schema kāinga i runga i ngā pānuitanga/blog mō te rā pānuitanga + kāinga
• [ ] max-image-preview:large mtā meta robot mō ngā whārangi kaupapa

Ngā Hapa Noa i runga i te Whārangi (Ōrite ki ngā Tere)

1. Ngā tūtohu taitara e tango mai ana — He maha ngā whārangi e whai wāhi ana ki a rātou anō
2. Ngā whakamārama meta kāore e riro — Ka āhei ki te kīanga a Google (ā, tāpiri i te hiahiatia)
3. Kāore e whai raraunga — Ka riro i ngā hua tārua kāore he rika
4. Kupu matua mohio ki ngā tāniko — "SEO Tūtohu SEO Arataki SEO Huākai SEO 2026"
5. Kāore e whakaatu e te whakaahua — Ka kore kitea i te rapu + raru
6. Kāore e whai tītohinga i runga i ngā tuhinga pānuitanga — Kāore taua e see i te News/Discover/AI
7. Tūtohu pānui e hāngai ana — "Pāwhiri i konei" ka puare e Google
8. Ko te whakaahua OG e taea ana i ngā wāhi katoa — E ētahi wā ka ahua pēnei tonu ngā pānuitanga katoa

He aha ka whai ake?

Hipanga 3: Mahi & Rautaki — He aha ki te tuhinga, āhea ki te whakaputa, me pēhea te hanga pānui e pā kei a ia anake kei te noho.

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Ko tēnei arataki he wāhanga o ngā hōtaka SEO 13-hōtaka a LANGR. Tuku tēnei whakaaturanga kore utu ki te kite i te ahua o tō paetukutuku i runga i ngā ahumahi e 13 katoa.