Te Aratohu SEO Hipanga 12: SEO o Iwi

Ko tēnei te Hipanga 12 o te Te Aratohu SEO e 13 ngā Hipanga. Ka whakaōrite te SEO o Iwi kaore i taea te whiriwhiri ia rātou e hiahia ana ngā kiritaki i tō rohe ki a koe — me te kōwhiri i a koe i runga i te raru o te tira i te tiriti.

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Mēnā ka tuku tō pakihi he āhua ā-rohe, kāore e taea te waiho te SEO o Iwi hei kōwhiringa — koia te Te Ara Whakaū ki te Whakatipu. 46% o ngā rapunga katoa i runga i Google he kaupapa ā-rohe. I te wa e rapu ana te tangata i te "kaiwhakaora niho e tata ana" rānei "kaiwhakahiato i Aarhus," e whakaatu ana a Google i tētahi momo rīpene rerekē: te Pakī Pā Iwi (māpe + 3 ngā pakihi). Mēnā kāore koe e pūāhuru i roto i te 3 runga, kāore e kitea e te pātea nui o tō kiritaki pea.

Ko te rongo pai: he iti ake ngā huringa i te SEO whanui, e kiia ana he māmā ake te mau kāinga me te tere te whakapai.

He aha i whakakotahi ai te SEO o Iwi

E whāhanga ana te SEO o Iwi ki ngā wāhanga e 7 he mea nui:

1. Profaili Pakihi Google — Tō rārangi i roto i ngā Māpe me te Rapunga
2. Te Ūkuinga NAP — Ingoa, Wāhitau, Waea i te paetukutuku
3. Ngā Tuhinga ā-Iwi — Ngā rārangi rīkita ka whakatūmana
4. Ngā Tirohiko & Te Pūrongo — He whakaatu ā-hapori e whakaohooho ana i ngā pāwhiri
5. Ngā Pānga Tāi Pou — He kōrero motuhake ki te tāone
6. Ngā Tīka Raranga ā-Iwi — Ngā raraunga whakamaramatanga mō ngā pakihi o iwi
7. Te Whakaatu & te Hono — Ngā mea e kore e taea e koe te whakauru

1. Profaili Pakihi Google (GBP)

Ko tō Profaili Pakihi Google te mea nui ina he pātea o te SEO o Iwi. Ka whakahaerehia e ia ngā mea e puta ana i te Māpe, te Pakī Pā Iwi, me te Panel Tīkanga.

He aha hei whakaōrite:

• Ko te ingoa pakihi e hāngai ana ki tō ingoa ture/whakapākoko (kāore e tōpūhia ngā keywā)
• Ko te kāwai matua ko te rārangi tino hāngai ( hei tauira, "Tandlæge" kāore "Sundhed")
• Tāuru ngā kāwai tuarua e hāngai ana (nō te 9)
• Tūtohu i te whakaritenga pakihi mā te whakamahi i ngā kupu māori (750 nga tohu)
• Whakaaturanga marama o ngā haora, tae atu ki ngā haora hararei me ngā haora motuhake
• Ngā whakaahua teitei: i waho, i roto, i te tīma, ngā hua (i raro i te 10)
• Te wāhitau pokanga, kāore he hē
• Ko te nama waea kei te rohe (kāore he nama o te pokanga waea)
• Ko te URL paetukutuku e tohu ana ki tō whārangi whakahohe e hāngai ana

Te hua i te tere: Tārua he wāhanga Q&A ki tō GBP. Tuhia me te whakautu 5-10 ngā pātai mōhio — ka kitea ēnei i te rapunga me te whakakore mō ngā huarahi kāri.

2. Te Ūkuinga NAP

NAP = Ingoa, Wāhitau, Waea. Ka tirohia e Google ngā pārongo mō tō pakihi i runga i ngā puna e rima huri noa. Ka whakareﾜhia ngā pāpāre i te mea kaipōti e pā ana ki to āhua tuturu.

He aha hei tirotiro:

• Ko te ingoa pakihi anake e kitea ana (te whakauru, "ApS" vs "A/S")
• Tōna rahi mō ngā wātaka (putanga, tatau, kāinga tāke)
• Te nama waea kotahi (te whakaritenga rorohiko mo te whenua)
• Kāore he wāhitanga o mua i haere i tetahi atu waahi
• Kāore he rārangi tuhinga rerekē i runga i tetahi papanga

Ngā hapa hōhonu:

• He rerekē te ingoa i runga i Facebook, Google, me te paetukutuku
• He nama waea tawhito i runga i te Krak kāore e āhei ana
• He maha ngā rārangi Google mai i te huringa wāhitau
• Ko te tau/putanga kei runga i etahi rārangi engari kāore i ētahi atu

Te hua i te tere: Rapua te ingoa o tō pakihi i runga i Google. Mēnā ka kite koe i ngā pārongo rerekē i ngā puna rerekē, whakatikahia te mea teitei o te mana tuhinga (Google, Facebook, Apple Maps, i tō paetukutuku).

3. Ngā Tuhinga ā-Iwi

Ko te tuhinga he pārongo e pā ana ki tō pakihi i runga i ngā paetukutuku mo te rōia. Ka whakamanahia e rātou tō mōhiotanga me te hanga mana i te rohe ahakoa kāore he hono.

Ngā tuhinga whakahirahira mō ngā pakihi Danimara:

• Krak.dk
• De Gule Sider (dgs.dk)
• Eniro.dk
• Yelp.dk
• Trustpilot.dk
• Proff.dk (pārongo mō ngā kamupene)
• CVR.dk (rēhita whaimana)
• Ngā rārangi rōpū ahumahi

Ngā tuhinga whakahirahira mō te ao:

• Apple Maps (i te Apple Business Connect)
• Bing Places
• Yelp
• TripAdvisor (ki te hāngai)
• Ngā rārangi rōpū ahumahi
• Te Reo kāinga o te hapori rōpū

Te hua i te tere: Tūkoia tō rārangi i runga i ngā rārangi rima teitei mō tō whenua. Kia i ngā NAP e whakawhānui ana. Ko te nuinga he kore utu, ā 10 meneti ia.

4. Ngā Tirohiko & Te Pūrongo

Ko ngā tirohiko he taonga tōtika mō te Pakī Pā Iwi. Ka pūmau te nui ake i ngā tirohiko + te wīwī teitei = te tuunga teitei. Engari kāore i te nui anake — ko te rerekētanga, te kanorau, me ngā whakautu he mea nui katoa.

Rautaki:

• Pātai ki ia kiritaki koa mō tētahi tirohiko (te wā: i muri i te tuku ratonga)
• Hangaia he hono tirohiko tika (ka tuku a Google i tētahi hono poto i tō rārangi GBP)
• Whakatikahia ki ngā TIRA — ngākau pai me ngā rerekētanga — i roto i te 24 haora
• Kaua rawa e whakaūhia ngā tirohiko (ka rerekē ngā kōrero a Google, ka whai raru)
• Whakatakotahia ngā tirohiko kino e te hangarau me tuku whakaū i waho
• Ngā ratsaka mō te kuīra pumau (5+ tirohiko/ mōna)

He aha ka inoi a Google:

• Te katoa o ngā tirohiko
• Te tikanga e pā ana ki ngā whetu (4.0+ he whakataetae, 4.5+ he pai)
• Te hōhonu o ngā tirohiko (ko ngā tirohiko mai i ngā marama e 3 nei e pā ana ki te mea)
• Te tere o ngā tirohiko (te whakarongo ke, kāore tōpū)
• Te kanorau o ngā tirohiko (i runga i ngā papa, kāore e Google anake)
• Te tukunga me te kounga o te whakautu a te rangatira

Te hua i te tere: Hangaia he karere pātai tirohiko māmā ki tō hononga tirohiko Google tika. Tukua ki ngā kiritaki whai pumau e 20 i pāteatia.

5. Ngā Pānga Tāi Pou

Mēnā e tuku ana koe ki ngā tāone maha, e hiahia ana ia ki kāinga tāi pou ake. Engari, koa e pānui: he whāngai pātea, rārangi paetahi rerekē e noho ana i roto i ngā ingoa tāone ka kore e āwhina.

He aha i hangaia ai te whārangi rohe pai:

• He kōrero motuhake e pā ana ki te taha motuhake (whakaatu i ngā tikanga, ngā kāinga, ngā pūnaha hōhonu)
• Tēnā he ngākau ao mai i ngā kaipōti i te wāhi
• Waitohu a Google Map e whakaatu ana i tō wāhi ratonga
• Ngā Tīka Raranga ā-Iwi (kite ki te wāhanga 6)
• Ngā hononga ki/mai i ngā whārangi ratonga matua
• Pārongo whakapā e pā ana ki taua wāhi (mēnā i taea)

He aha hei karo:

• Mōhio ki te wa ka kīngia e pā ana ki te pātea rerekē
• Hangaia tāiga mō ngā tāone kāore e tautuhia
• He rau pātea iti mō ngā tāone (te kounga i runga i te nui)
• Ngā whārangi tuhinga e haere ana ki te whārangi whakapā kotahi noa

Te hua i te tere: Timata ki ngā wāhi 3-5 taketake. Tuhia he kōrero kē e mohiotia ana mō ia, tāpiri pūtake ā-rohe e whakaatu ana e mārama ana koe ki te rohe.

6. Ngā Tīka Raranga ā-Iwi

Ka awhina te raraunga whakauru i a Google ki te mārama ko te whakaarohia tō pakihi, te wāhi, me ngā ratonga. E pā ana tētahi whakaongaonga ki tō Pūnaha Mōhio me ngā whakautu ohorere.

Ngā tīka e hiahiatia ana mō ngā pakihi o iwi:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Tō Ingoa Pakihi",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Vestergade 12",
    "addressLocality": "Odense",
    "postalCode": "5000",
    "addressCountry": "DK"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.3959,
    "longitude": 10.3883
  },
  "telephone": "+4512345678",
  "openingHoursSpecification": [...],
  "priceRange": "$$",
  "image": "https://yourdomain.dk/images/storefront.jpg",
  "url": "https://yourdomain.dk"
}

Me whakamahi te @type e te mutunga mai:

• Dentist, kāore MedicalBusiness
• Restaurant, kāore FoodEstablishment
• AutoRepair, kāore LocalBusiness

Te hua i te tere: Tāpirihia te tīka RārangiPakihi ki te whārangi kāinga me ngā whārangi wāhi katoa. Kāore tārua a Google te Whakaū o te Whiwhinga ki te whakamātautau.

7. Te Whakaatu & te Hono

E rua ngā tau e taea atu e koe te poke ahakoa:

Te Whakaatu: Tēnā te āhua o tō pakihi ki te kaipōti. Kāore e taea e koe te huri i tō wāhi tina, engari ka taea e koe:

- Whakaūhia te wāhitau i runga i Google Maps

- Hangaia ngā kōrero e whakaatu ana i ngā tāone kei roto i tō wāhi

- Hangaia ngā tuhinga e whakau i to pai tonu i te wāhi

Te Hono: He rite tāu rārangi ki te tono rapunga. Ka whakapai e:

- Me whakamahi ngā kāwai tino, kei runga i te GBP

- Aroha mai ki ngā kupu ratonga kua mōhiotia (engari i runga i te kaiwhakatū)

- Tuhia ngā Tōrongo maori i nga wā i runga i Google (te iti rawa He tīmoana)

- Tāpirihia ngā hua/ratonga ki tō rārangi GBP

• Arohia te whārangi pāetukutuku e pā ana ki ngā kāwai GBP

Ngā Hapa Pātea i te SEO o Iwi

1. Te pōatahu i tāu ingoa pakihi — "Te Kaiwhakaora Niho Pai o Copenhagen i ngā Wahi Tōpū". Ka pātiwhatiwha.
2. Te whakamahi i te wāhitau o te pokanga rorohiko — Ka kitea a Google, ka raru.
3. Kua noho hei kaipōti i te tirohiko — Ka whakatewhatewhea ka noho hei kāinga.
4. Wā e rerekē ana — Ka whakakāore tēnā ka perehi rātou.
5. Kao tāpiri whakaahua — Ka pātai i te tauira kua 42% kei te riro.
6. E tiaki ana mai i te kimi i te wāhi e kōwhirihia ana — Tū, ko ia koinei ki runga.

Tō Rārangi Pātea SEO o Iwi

• [ ] Ko te Profaili Pakihi Google kua whakatūria, kua tirohia, me te whakamanahia
• [ ] Ko te NAP kāore i te rerekē i ngā papa katoa (tīrangi ki he taputapu ā-whakawhiwhi)
• [ ] Rārangi i ngā rārangi teitei 5-10 o ngā iwi mo tō whenua
• [ ] He rautaki tirohiko kei reira (pātai kiritaki, whakahoki ki te katoa)
• [ ] Ngā whārangi tāi pae mo ia wāhi ratonga (mēnā he maha ngā wāhi)
• [ ] Ko te tīka RārangiPakihi i runga i te whārangi kāinga me ngā whārangi wāhi
• [ ] I whakapūpū ngā Tōrongo Google i ngā wiki (nāni, whakamōhio, ngā huihuinga)
• [ ] Whakaahua whakahouhia i ngā rārangi e toru (nāni 10 i runga i te GBP)
• [ ] Ko ngā whakakaranga e mātau ana i te Pakī Pā Iwi mo ngā kupu matua

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He aha e whai ake ana?

Hipanga 13: SEO E-commerce — Ngā whārangi hua, te hanganga kāwai, ngā pānui hoko, me te tīka e huri i ngā hua rapunga ki ngā toa.

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Ko te aratohu nei he wāhanga o te raupapa ako SEO e 13 ngā hipanga a LANGR. Kia whakahaerehia he tirotirohanga kore utu hei kite i te wāhi e tū ana tō paetukutuku i ngā kaupapa e 13 katoa.