Ngā Tākata Meta me te SEO — He aha ta Google e titiro ana
He aha ngā Tākata Meta?
Ko ngā tākata meta he wāhanga HTML i roto i te o to whārangi e kōrero ana ki ngā pūnaha rapu me ngā pāti o te rorohiko mō ngā ihirangi o te whārangi. Kāore e taea e koe te kite i a rātou i runga i te whārangi ake, engari he mea nui rātou mō te āhua e puta ana to whārangi i ngā hua rapu a Google.
Ko ngā mea e rua e tino nui ana mō te SEO ko te tākata taitara me te whakamārama meta. I runga i ēnei e rua ka hangaia tō "kāri pakihi" i ngā hua rapu — ā, ka whakatau rātou mēnā ka pā te hunga ki a koe, ki tō whakataetae rānei.
Tākata Taitara — Te Tākata Meta Nui
Ko te tākata taitara te tīmatanga pātea, e taea te pa i ngā hua rapu. Ko ia te āhuatanga SEO e taea e koe te whakahaere i runga i te whārangi.
Me pēhea te Tuhi i te Tākata Taitara Pai
Te roa: Kia kaua e pātea e 60 ngāCharacters. Ka mukuhia e Google ngā tākata taitara he roa atu i te "...".
Kupu matua tuatahi: Whakatakotoria tō kupu matua tuatahi ki te tīmatanga. Ka tuku atu a Google i te taumaha nui ki reira.
Tahi atu i ia whārangi: Me whai tākata motuhake te katoa i runga i tō pae. Ka raru ngā tākata taketake i a Google me ngā manuhiri.
Pūmanawa: Me whakaohooho te taitara i te hunga ki te pā. Whakamahia ngā tau, ngā pātai, kāore he kupu whakaāheitanga.
Ngā Tauākī
- Pōti:
Home — My Company Ltd - Pātea:
SEO Agency London — Visibility That Grows | My Company - Pōti:
Products - Pātea:
Organic Dog Food — Free Shipping Over £30 | DogShop
Whakamārama Meta — Tō Pūtea Whakataetae
Ko te whakamārama meta te tuhinga灰 i raro i te tākata i ngā hua rapu. Kāore e whakamahi a Google hei whakaritenga tika, engari he tino pānga tōna ki tāu reiti pārua (CTR) — ā, ko te CTR ka pāngia tāu painga.
Me pēhea te Tuhi i te Whakamārama Meta Pai
Te roa: 120-155 ngā characters. Kāore e whakaatu i te pārongo e tika ana, nui atu e mukuhia.
Mahi-kiari: Whakamahia te reo mau. "Ako me pēhea...", "Tāpaea te kore...", "Tāuru..."
Tūhonohia te kupu matua: Ka ngāngari a Google i ngā kupu matua i roto i ngā whakamārama, e whakarei ana i te mārama.
Tahi atu i ia whārangi: Tēnā, me whai whakamārama motuhake ia whārangi.
Ngā Tauākī
- Pōti:
He kamupene mātou e mahi ana i ngā mea maha. Whakapā mai mō te mōhio. - Pātea:
Free SEO audit of your site in 60 seconds. See your score, top issues and concrete improvement suggestions. No account needed.
Ngā Tākata Open Graph — Pāpori Mahi
Ka toha te tangata i tāu hono i runga i Facebook, LinkedIn, rēhia X (Twitter), ka whakamahi te papamahi i ngā tākata Open Graph ki te whakataetae i te aha ka whakaatuhia:
og:title— Te taitara i roto i te kāri tohaog:description— Te whakamāramaog:image— Te whakaahua (1200×630 px ko te tino pai)og:type— Te momo ihirangi (tuhinga, pātea, hua)
Kāore e taea te whakamahi i ēnei tākata, ka whiriwhiria e te papamahi — i te nuinga o te wā me ngā hua pātea. Whakamahia rātou ki te whakahaere i te whakaaturanga o āu ihirangi.
Tākata Canonical — Tūtohu ki ngā Ihirangi Taketake
Ko te tākata canonical e kōrero ana ki a Google ko tēhea putanga o te whārangi te "oficial" hei pai mo te whakamahi. He mea nui i te wā:
- Kei a koe te ihirangi kotahi e wātea ana mā ngā URL maha
- Kei a koe ngā putanga pūkoro me ngā pūtirotiro
- Whakamahia ngā pāhere URL (pūtahi, whakorau, etc.)
<link rel="canonical" href="https://yourdomain.com/products" />Kāore e whiwhi tākata canonical, ka mōrearea haere a Google ki te wehe i tō hono e pā ana ki ngā putanga maha o te whārangi kotahi.
Tākata Meta Robots — Whakahaere i te Indexing
Ko te tākata meta robots ka whakahaere i te whakaaetanga e taea e Google te index me te whai ngā hononga i runga i te whārangi motuhake:
index, follow— Default. Ka index a Google i te whārangi me te whai ngā hononga.noindex, follow— Kāore e index a Google i te whārangi engari ka whai ngā hononga.noindex, nofollow— Kāore a Google e index, kāore e whai ngā hononga.
Whakamahia te noindex i ngā whārangi kāore e tika ana kia puta i ngā hua rapu — whārangi taki, whārangi whakawhetai, whārangi kōtahi ā-roto.
Tākata Hreflang — Ngā Pae Rongonui
Kei te wātea tō pae i ngā reo maha? Ko ngā tākata hreflang e kōrero ana ki a Google ko ngā putanga reo e kitea ana:
<link rel="alternate" hreflang="da" href="https://yourdomain.com/da/page" />
<link rel="alternate" hreflang="en" href="https://yourdomain.com/en/page" />Ka tino whakaritea tēnei kia kite ngā kaiwhakamahi Dansk i te putanga Dansk i ngā hua rapu, ā, ka kite ngā kaiwhakamahi Ingarihi i te putanga Ingarihi.
Ngā Hē 5 e Waihokia ana i ngā Tākata Meta
- Ngā tākata taitara kāore e kitea — Ngā whārangi kāore he taitara. Ka whakawātea a Google — i te nuinga o te wā he kohukohu.
- Ngā taitara taketake — Ngā whārangi maha e whai pū āhua tutu. Kāore e taea e Google te tīpako i ēnei.
- Ngā whakamārama meta he roa — Ka mukuhia me te āhua kāore e pai.
- Ngā tākata OG kāore e kitea — Kāore te whakaaturanga e pai ana i te wā e toha ana tō hono i runga i ngā pāpori.
- Ko te canonical kāore e tika — Ko te canonical e tohu ana ki te whārangi rerekē i te whakaritenga.
Tirohia Ngā Tākata Meta
Ka taea e koe te tirohia ngā tākata meta mā te pa-kōkiri i te whārangi, ā, ka tīpako i te "View source", engari he mea whakaroa, ā, he māmā te hapa.
Ka tirohia e te arotake SEO i te aunoa ngā whārangi katoa o tō pae, ā, ka report i ngā tākata meta kāore e kitea, ngā tākata taketake, kāore e tika — i te wā tonu. Whakamātauria taua mō te koreutu.