SEO Rohe — Tāūhia e ngā Kiritaki i tō Ākau
He aha te SEO Rohe?
Ko te SEO rohe he mea e pāana ana ki te kitea i te wā e rapu ana te iwi mō ngā hua, mō ngā ratonga i tō rātou rohe. I te wā e rapu ana tetahi i te "kaihanga niho i Rānana" ka "pika i tō taha", ka kitea e Google ngā hua paikoro — ā, i konei e whakatau ana te SEO rohe mēnā ka puta tō pakihi.
Mō ngā toa ā-tinana, ngā outē, ngā kaihangarau, me ngā kamupene ratonga, he nui ake te hira o te SEO rohe i te SEO tuku iho. Kāore e whakataetae ana koe ki te ipurangi katoa — ko ngā pakihi kei tō rohe anake.
Google Business Profile — tō Tohu Nōhanga
Ko te Google Business Profile (i mua ko Google My Business) te turanga o te SEO rohe. Ko ia te pouaka e puta ana i te taha k右, i ngā hua rapu, me ngā map, ngā haora tūwhera, ngā arotake, me ngā kōrero whakapā.
Tūhono me te Whakahaere i tō Profile
- Haere ki business.google.com ka waihanga i tāu pātene
- Whakamātauria tō pakihi (i te nuinga o te wā mā te kāri poihau, pūkoro)
- Pūrunga i ngā puka katoa — ko te nui ake te pūmau, ko te pai ake
Ngā Puka Nui
- Ingoa Pakihi — Tūturu mai i tō ingoa whaimana. Kāore e tāpiri i ngā kupu whakaōrite.
- Kāwai — Tīwhiri i te kāwai tuatahi tino tika. Tāpiri i ngā kāwai tuarua e pā ana.
- Wāhitau — Tika me te mau tonu ki tō paetukutuku me ngā rārangi atu.
- Haora Tūwhera — Me noho ki ngā whakahoutanga. Tāpiri i ngā hararei me ngā haora motuhake.
- Noma Pūkoro — Whakamahia he nama ā-rohe mēnā ka taea.
- Paetukutuku — Tūhono ki tō whārangi kāinga, ki tētahi whārangi urunga e pā ana.
- Whakaahuatanga — 750 ngā tohu hei whakaatu i tō pakihi. Tāpiri i ngā kupu matua e pā ana ki te ā-tinana.
Whakatūpato te Profile
Ka whakawhiwhia e Google ngā pūranga pōti:
- Tukuna ngā whakahoutanga i te kāore rima i ngā wiki (ngā tuku, ngā pūkete, ngā huihuinga)
- Whakahaerehia he whakaahua hou i ngā wā katoa
- Whakatika i ngā arotake katoa — tae atu ki ngā pāpori
- Mahi ki ngā pātai i te wāhanga Pātai me te Whakataunga
NAP Pūtau — Ingoa, Wāhitau, Noma
Ka tirohia e Google ngā mōhiohio o tō pakihi i te ipurangi. Mēnā kāore e tika ana tō ingoa, tō wāhitau, rānei tō noma pūkoro i tō paetukutuku, Google Business Profile, Facebook, Yelp, me ngā rārangi atu, ka ngaro te pono o Google ki āu mōhiohio.
Rārangi Tirohanga:
- Kei te pēnei te NAP i runga i tō paetukutuku, Google Business Profile, Facebook, me LinkedIn?
- Kei te tika te tuhinga i ngā wā katoa?
- Kei te ahua kotahi te noma pūkoro?
Ngā Kupu Matua Rohe — Whakatakotoria he Tirohanga ki tō Kiritaki
He rua ngā wāhanga i ngā rapunga rohe: he aha + hea.
- "Kaihanga wai i Rānana"
- "Kaikaute i Pukekō"
- "Ngā akoranga Yoga i te Rawhiti o Rānana"
Me pēhea e kimi i ngā Kupu Matua Rohe
- Hanga i te rārangi i ngā ratonga katoa e tuku ana koe
- Tahu atu ki tō tāone, ki tō kūiti, me ngā tāone tata
- Whakamahia te Google Autocomplete — tāpiri i tō ratonga ka waiho e Google he tūtohinga
- Tirohia te "Ngā rapunga e pā ana" i raro i te whārangi rapu a Google
Whakatikatika i Ō Whārangi mō Ngā Kupu Matua Rohe
- Tāpiri i te tāone/rohe ki ngā taitara me ngā whakaahuatanga meta
- Tūhono i ngā whārangi urunga motuhake mō ia ratonga + tāone
- Whakatōpū i ngā tohu rohe, ngā kūiti, me ngā wāhi i tō kōrero
- Tāpiri i ngā raraunga whakatakoto (Schema.org LocalBusiness)
Ngā Arotake — Te Whakataurite Pāpori e Tūhura
Ko ngā arotake te mea pūngao ki ngā punawai kāinga. Ka tirohia e Google:
- Te Rahi o ngā arotake — Ko te nui atu ko te pai
- Te Kounga — Ko te toharite teitei ko te pai ake
- Te Tawhiti — Ko ngā arotake hou he nui te wā
- Ngā Whakataka — Ko ngā pakihi e whakautu ana he pai ake te wāhi
Whaihia anō Ngā Arotake
- Pānuihia ngā kiritaki whai rongoā (i muri i te ratonga, me te pūrongo)
- Tuku he tūāhua mā te SMS, e haere ana ki te puka arotake
- Ko te mea hei tauira — he iti ngā pātene he kaha ake ngā arotake
- Me whakautu tonu ko te tangata — tae atu ki ngā arotake pāpori
Ngā Tūtohi Rohe — Te Mana i tō Rohe
Ko ngā tūtohi mai i ngā paetukutuku rohe e tohu ana ki a Google e pā ana tō pakihi ki te rohe:
- Tūtohia ki ngā rārangi pakihi rohe
- Tautokohia ngā huihuinga me ngā whakahaere rohe
- Tūhono ki ētahi atu pakihi i tō rohe ki ngā hononga
- Tirohia i te pāpāho rohe me ngā pātea
Meashine i tō SEO Rohe
Whakamahia te Google Search Console ki te tirotiro i ngā kupu matua rohe. Tīpako i te pūrongo mahi mō ngā kupu kei roto te wāhi, me te mātaki i ngā pāri, ngā whakaaturanga, me te tū o te wā.
Whakakotahi me te Google Analytics hei kite i te wāhi e tīmata mai ai tō whakatairanga — ka tutuki i tō wāhi e hiahia ana?
Tīmatahia Ināianei
Ko te SEO rohe tētahi o ngā huarahi tere ki te kitea mō ngā pakihi ā-tinana. Tīmatahia me tō Google Business Profile, tirohia te NAP, ā, whakakīkīhia kīnā i ngā arotake me ngā kōrero rohe.
Hanga he pānuitanga SEO kore utu ki te kite i te mana o tō paetukutuku i tēnei wā, ā, whiwhi i ngā tūtohi whakaora motuhake.